Kelvin Parker
Director of Operations at The Keene Sentinel- Claim this Profile
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Bio
Kelvin is an experienced and dedicated Circulator that is knowledgeable of both sales and marketing and the operations side of the newspaper business. He is an enthusiastic leader that understands both the big picture and the details of day-to-day business. With a keen eye for process improvement, Kelvin is adept at rooting out systemic problems. He also has a firm grasp of sales promotions and pricing dynamics
Kelvin is an experienced and dedicated Circulator that is knowledgeable of both sales and marketing and the operations side of the newspaper business. He is an enthusiastic leader that understands both the big picture and the details of day-to-day business. With a keen eye for process improvement, Kelvin is adept at rooting out systemic problems. He also has a firm grasp of sales promotions and pricing dynamics
Kelvin is an experienced and dedicated Circulator that is knowledgeable of both sales and marketing and the operations side of the newspaper business. He is an enthusiastic leader that understands both the big picture and the details of day-to-day business. With a keen eye for process improvement, Kelvin is adept at rooting out systemic problems. He also has a firm grasp of sales promotions and pricing dynamics
Kelvin is an experienced and dedicated Circulator that is knowledgeable of both sales and marketing and the operations side of the newspaper business. He is an enthusiastic leader that understands both the big picture and the details of day-to-day business. With a keen eye for process improvement, Kelvin is adept at rooting out systemic problems. He also has a firm grasp of sales promotions and pricing dynamics
Experience
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Keene Sentinel
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United States
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Graphic Design
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1 - 100 Employee
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Director of Operations
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Aug 2015 - Present
Directs all aspects of daily processing and product distribution, along with quality controls of products arriving and leaving the facility. Coordination of finished product distribution, daily operations and facilities management. Simultaneously manage aspects of product marketing, sales, and distribution of the company’s print, online and contracted products. Implementation of new technologies and operational processes.
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Business Consultant
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Nov 2014 - Aug 2015
• Researched and assessed new business opportunities.• Reviewed and redefined current business practices to maximize performance potential.• Examined all revenue and expense line items in order to increase and maximize profit margin.• Conducted field studies to improve operations and sales, while reducing operating costs.
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Circulation Director
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2011 - 2014
Managed all aspects of the $20 million/year revenue of product marketing, product sales, and distribution of the company’s print products (totaling over a half million products distributed weekly) at the corporate headquarters in Middletown, NY and at the Pocono Record in Stroudsburg, PA. Cultivated and maintained partnerships with regional newspapers to help maintain and grow the annual revenue base.
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Director of Operations & Circulation Director
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2001 - 2011
As the Director of Operations, I directed all aspects of product production, daily volume controls of products arriving and leaving the facility, along with distribution, plant and facilities management and Information Technology, for this highly diversified news publication company. Simultaneously as Circulation Director, I managed all aspects of marketing, product sales, and distribution of the company’s print and contracted products. Independently expanded commercial print business to over a million dollar per year business. 232,000 print products produced and delivered weekly
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Circulation Director
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Jun 1995 - May 2001
Direct and manage all aspects of product marketing, product sales and distribution of print products. Responsibilities include managing the Transportation Department, Transportation Services, Alternate Delivery, and expanding the Customer Service Department to include The Fitchburg Sentinel and Enterprise. 360,000 print products delivered weekly
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Circulation Director
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Jun 1989 - Jun 1995
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Education
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University of Vermont
Bachelor's Degree, Zoology/Animal Biology