Kelvin Chin

Marketing Communications Specialist at Legrand Singapore
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Contact Information
us****@****om
(386) 825-5501
Location
Federal Territory of Kuala Lumpur, Malaysia, MY
Languages
  • English -
  • Chinese - Mandarin -
  • Chinese - Cantonese -
  • Bahasa Malayu -

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Experience

    • Singapore
    • Appliances, Electrical, and Electronics Manufacturing
    • 1 - 100 Employee
    • Marketing Communications Specialist
      • Nov 2019 - Present

    • Legal Services
    • 1 - 100 Employee
    • Assistant Manager PR & Corporate Communications
      • Aug 2018 - Jul 2019

      • Manage project pertaining to Monopoly Hotel, Red Hotel, Skywheel, Malaysia Tourism City• Work with translators to get content translated to the right mediums and ensure translated content accuracy and Translation of English to Chinese for all quotes & corporate bulletin.• Establish good relationship with supplier and business partner.• Proofread and edit content produced by agencies or teammates, including chinese publication & Social Media platform for company.• Support Customer service on Propose idea & instruct to hotel side & hospitality group.• Manage online Social Media Platform & run facebook campaign (Instagram, Facebook)• Check comment & reply private message from the publicity.• Manage a team of 4 including graphic designer.• Attend events meeting and media functions.• Liaise with printing supplier on all printing material required for events• Reporting to Associate Director.

    • Marketing Manager
      • Mar 2016 - Aug 2018

      •Developed sales strategy for market and ensure meeting company KPIs & sales target.•Managed & coordinate the development of products with action plans for new markets launch.•Responsible for development and implementation of marketing plans. •Provide reports to management on sales and stock performance. •Provides timely, accurate, competitive pricing on all completed prospect applications submitted for pricing & approval.• Maintain & update for all product pricings, sales forecast, & sales activity reports submitted by Sales dept. (included digital platform)•Creates & conducts proposal presentations to sales team and management. •Control expenses to meet budget KPIs. •Analyze, report and generate ideas on content improvements to increase sales opportunity.•Adhere to all company policies, procedures & business ethics codes and ensures that they are communicated & implemented within the team. •Oversees the activities of Services Engineer•Overall plan, manage, supervise and execution of company products and marketing matters.•Identify, propose & develop of new market segment.•Management of Advertisement & Promotion budget. Plan Media Advertisement •Analyse market sales trend, competitor information & activities for proposal, for better sales opportunity•Liaise with agency, in terms of market identification, marketing activities, price negotiation, evaluation of viability of new product development, stock projection and correspondence.•Manage costing & propose selling price for all products.•Ensure company inventory level is within the agreed healthy level, not creating over stock situation and propose marketing plan to reduce inventory level.•Assist in overall design solutions for all marketing activities•Design marketing & collateral materials, visual ads, promotion tools such as brochure, advertisements, banners, & in-house displays.•Assist in event artwork & verification before approving.•Liaise with printing supplier for all printing material.

    • Malaysia
    • Appliances, Electrical, and Electronics Manufacturing
    • 1 - 100 Employee
    • Senior Graphic Designer Cum Assistant Marketing Executive
      • Jan 2014 - Apr 2016

      • Designing all kinds of marketing packaging, update catalogue & show room products, poster designs, store concept signages, brochures.• Product photo shooting • Work closing with sales & marketing team with all marketing events and promotion campaigns.• In charge of all in-house graphic design for all collateral material following company branding SOP.• Assisting in marketing collateral creativity including advertisement & visual merchandising.• Liaising with printing supplier on all printing material.

    • Singapore
    • Personal Care Product Manufacturing
    • 1 - 100 Employee
    • Graphic Designer Cum Assistant Marketing Executive
      • 2010 - 2013

      • Designing of monthly products magazine for company.• Coordinating with Singapore Art director to align with new products launch and updated information.• Liaising with printing supplier.• Assisting in video & photo shooting for all customer events held in the company.• In charge of all design collaborating with company branding SOP.• Designing all kinds of marketing, update catalogue & show room products, poster designs, signages, brochures, leaflet etc.• Other adhoc task, AV sound system preparation for events.

    • DTP Artist
      • 2007 - 2010

      • To provide creative ideas and design in timely manner.• Carry out layout design, colour matching, finishing artwork etc.• To liaise and communicate with clients on their printing material constraints/budget and needs.• To handle desktop publishing software to layout and get ready artworks for production.• Other task, Films Outputting, colour, contrast, balancing etc.• Qualification Check for all printing stuff. • To provide creative ideas and design in timely manner.• Carry out layout design, colour matching, finishing artwork etc.• To liaise and communicate with clients on their printing material constraints/budget and needs.• To handle desktop publishing software to layout and get ready artworks for production.• Other task, Films Outputting, colour, contrast, balancing etc.• Qualification Check for all printing stuff.

Education

  • SEGi College Subang Jaya
    Diploma, Graphic Design
    2006 - 2008

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