Kelsey Raftery
Director of Marketing at LiquiTech- Claim this Profile
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Bio
Danielle Marquis, Esq.
Kelsey is a super star. She joined my team fresh out of school as an intern and it has been an honor to watch her build a career for herself over the last several years. Kelsey is very smart, works very hard and questions the status quo. The projects she's spearheaded have yielded tangible results for SmartWatt and she's developed a strong industry network.
Danielle Marquis, Esq.
I hired Kelsey as a Marketing Intern shortly after she graduated from college. She really impressed me with her desire to learn, and she's a total "go-getter." Within weeks, we decided to hire her on full-time. She was a model intern!
Danielle Marquis, Esq.
Kelsey is a super star. She joined my team fresh out of school as an intern and it has been an honor to watch her build a career for herself over the last several years. Kelsey is very smart, works very hard and questions the status quo. The projects she's spearheaded have yielded tangible results for SmartWatt and she's developed a strong industry network.
Danielle Marquis, Esq.
I hired Kelsey as a Marketing Intern shortly after she graduated from college. She really impressed me with her desire to learn, and she's a total "go-getter." Within weeks, we decided to hire her on full-time. She was a model intern!
Danielle Marquis, Esq.
Kelsey is a super star. She joined my team fresh out of school as an intern and it has been an honor to watch her build a career for herself over the last several years. Kelsey is very smart, works very hard and questions the status quo. The projects she's spearheaded have yielded tangible results for SmartWatt and she's developed a strong industry network.
Danielle Marquis, Esq.
I hired Kelsey as a Marketing Intern shortly after she graduated from college. She really impressed me with her desire to learn, and she's a total "go-getter." Within weeks, we decided to hire her on full-time. She was a model intern!
Danielle Marquis, Esq.
Kelsey is a super star. She joined my team fresh out of school as an intern and it has been an honor to watch her build a career for herself over the last several years. Kelsey is very smart, works very hard and questions the status quo. The projects she's spearheaded have yielded tangible results for SmartWatt and she's developed a strong industry network.
Danielle Marquis, Esq.
I hired Kelsey as a Marketing Intern shortly after she graduated from college. She really impressed me with her desire to learn, and she's a total "go-getter." Within weeks, we decided to hire her on full-time. She was a model intern!
Credentials
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DIGITAL MARKETING: CUSTOMER ENGAGEMENT, SOCIAL MEDIA, PLANNING & ANALYTICS
EmeritusSep, 2020- Oct, 2024
Experience
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LiquiTech
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United States
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Environmental Services
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1 - 100 Employee
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Director of Marketing
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Nov 2022 - Present
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Leukemia Research Foundation
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United States
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Non-profit Organizations
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1 - 100 Employee
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Director of Marketing and Branding
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Jul 2021 - Nov 2022
Responsible for leading and implementing all aspects of the Foundation’s brand and marketing strategies across the United States, including planning, KPI goal setting and tracking, social media, digital marketing, brand management, content marketing, integrated marketing campaign development, media relations, website management, and regional event marketing. Responsible for leading and implementing all aspects of the Foundation’s brand and marketing strategies across the United States, including planning, KPI goal setting and tracking, social media, digital marketing, brand management, content marketing, integrated marketing campaign development, media relations, website management, and regional event marketing.
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Winnetka Park District
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Recreational Facilities
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1 - 100 Employee
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Marketing Brand Director
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Jul 2017 - Jul 2021
Developed the agency’s marketing, brand, and public relations strategies. Managed the marketing team in the execution of all email marketing, social media, public and media relations, resident communications, website development and management, video production, seasonal brochures and newsletters, digital and print advertising, customer research and analysis, event marketing, and digital and print materials. Developed the agency’s marketing, brand, and public relations strategies. Managed the marketing team in the execution of all email marketing, social media, public and media relations, resident communications, website development and management, video production, seasonal brochures and newsletters, digital and print advertising, customer research and analysis, event marketing, and digital and print materials.
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SmartWatt Inc.
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United States
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Facilities Services
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1 - 100 Employee
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Director of Marketing
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Nov 2015 - Jul 2017
Directed brand and marketing strategies across the company. Led marketing staff in the execution of public and media relations, corporate communications, sales collateral and presentation development, event marketing, SEO, social media, digital and print advertising, customer service, and employee communications.
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Marketing Manager
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Jun 2013 - Nov 2015
Responsible for managing complex marketing projects ranging from market research, to strategic testing, to integrated campaign execution across the company's Commercial, Industrial & Institutional and Utility Programs Divisions.
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Marketing Associate II
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Jun 2012 - Jun 2013
Responsible for advanced research, drafting, and design and refinement of various marketing materials/outreach methods.
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Marketing Associate
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Jun 2011 - Jun 2012
Responsible for completing all marketing functions, including public relations, social media marketing, drafting and designing marketing collateral, email marketing, web design and development, and attending networking events and trade shows.
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Marketing/Human Resources Intern
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May 2011 - Jun 2011
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Education
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2007 - 2011
Rensselaer Polytechnic Institute
Bachelor of Science (B.S.), Business Management, Marketing, Minor in Psychology
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