Experience

Napa Valley Vintners

• United States
• Beverage Manufacturing
• 1 - 100 Employee

• Communications Manager

  • Feb 2023 - Present

  As a non-profit association representing the excellence of Napa Valley, NVV provides leadership, collaboration, and innovation for its members and the global wine community. In my role as Communications Manager, I am responsible for writing and executing communications to members (vintners), consumers, trade, and the community. This includes social media, website content, email marketing, collateral, and project management for our bi-annual publication, NAPA Magazine. As a non-profit association representing the excellence of Napa Valley, NVV provides leadership, collaboration, and innovation for its members and the global wine community. In my role as Communications Manager, I am responsible for writing and executing communications to members (vintners), consumers, trade, and the community. This includes social media, website content, email marketing, collateral, and project management for our bi-annual publication, NAPA Magazine.



Medlock Ames

• United States
• Wine & Spirits
• 1 - 100 Employee

• Digital Marketing Manager

  • Feb 2022 - Jan 2023

  In this role, I managed and strategized all digital marketing for the Medlock Ames brand, including email marketing, social media, paid digital advertising, website functionality, and content, third-party digital sales, and other creative projects. In this role, I managed and strategized all digital marketing for the Medlock Ames brand, including email marketing, social media, paid digital advertising, website functionality, and content, third-party digital sales, and other creative projects.



CALIFORNIA ARTISAN CHEESE GUILD

• United States
• Dairy Product Manufacturing
• 1 - 100 Employee

• Marketing & Social Media Coordinator

  • Apr 2021 - May 2022

  In this part-time position, I managed social media and marketing promotions for California Artisan Cheese Guild, SF Cheese Fest, and CA Artisan Cheese Festival. In this part-time position, I managed social media and marketing promotions for California Artisan Cheese Guild, SF Cheese Fest, and CA Artisan Cheese Festival.



Astra Digital

• United States
• Advertising Services
• 1 - 100 Employee

• Managing Director

  • Sep 2021 - Feb 2022

  In addition to managing digital strategy across multiple clients, I oversaw a team of six account managers, including management of multiple project timelines, client communications, Facebook Business Manager troubleshooting, monthly reporting, software optimization, and onboarding employees and clients. Additionally, I implemented updated policies to include added benefits for employee retention and increased efficiency with restructured reporting, communication, and peer review processes. In addition to managing digital strategy across multiple clients, I oversaw a team of six account managers, including management of multiple project timelines, client communications, Facebook Business Manager troubleshooting, monthly reporting, software optimization, and onboarding employees and clients. Additionally, I implemented updated policies to include added benefits for employee retention and increased efficiency with restructured reporting, communication, and peer review processes.


Freelance
• Egypt
• Human Resources
• 1 - 100 Employee
• Digital Content Manager

  • Oct 2020 - Sep 2021


Crimson Wine Group

• United States
• Wine & Spirits
• 1 - 100 Employee

• Creative and Digital Associate Manager

  • Dec 2017 - Jan 2021

  In this role, I managed and produced all in-house graphic design services for Crimson Wine Group and all associated wine brands, including the production of digital promotions, tasting room collateral, wine club newsletters, print advertising, and point-of-sale (POS) materials. I determined creative direction and digital brand standards for the redesign of five different websites and was responsible for continuous website maintenance across nine brands and two platforms. In addition, I executed ongoing paid social media campaigns and strategized email marketing campaigns, customer acquisition, and journey using Salesforce Marketing Cloud (SFMC). Show less

• Marketing Coordinator

  • Aug 2014 - Dec 2017



Washington University in St. Louis

• United States
• Higher Education
• 700 & Above Employee

• Chair of Young Alumni Events

  • Mar 2011 - Jul 2014

  In this volunteer role for my alma mater, I coordinated and executed three events a year, including venue selection, budget management, invitations and promotions, and on-site registration. In this volunteer role for my alma mater, I coordinated and executed three events a year, including venue selection, budget management, invitations and promotions, and on-site registration.



JAQK Cellars

• Beverage Manufacturing

• Marketing Manager

  • Dec 2010 - Jul 2014

  JAQK Cellars, a formerly small urban winery in San Francisco, was my first foray into the wine industry. In this role, I managed all marketing, direct-to-consumer and communications. My role also included some operations and sales, including the implementation of the JAQK Cellars Urban Wine Tasting Experience. JAQK Cellars, a formerly small urban winery in San Francisco, was my first foray into the wine industry. In this role, I managed all marketing, direct-to-consumer and communications. My role also included some operations and sales, including the implementation of the JAQK Cellars Urban Wine Tasting Experience.



AsiaWheeling Global Enterprises

• United States
• Writing and Editing

• Director of Marketing & Communications

  • May 2010 - Dec 2012

  In this consulting role, I was the head of direct marketing efforts for AsiaWheeling, tasked with increasing the readership of AsiaWheeling.com, developing promotional relationships, and engaging new and existing audiences. In this consulting role, I was the head of direct marketing efforts for AsiaWheeling, tasked with increasing the readership of AsiaWheeling.com, developing promotional relationships, and engaging new and existing audiences.


BroadwaySF
• Performing Arts
• Marketing Coordinator

  • Jan 2008 - Dec 2010

Twist Marketing
• Canada
• Advertising Services
• 1 - 100 Employee
• Intern

  • Aug 2007 - Dec 2007

NiMo Promotions
• Co-Founder & Director of Communications

  • Apr 2006 - Jul 2007


Washington Avenue Charity Fund

• President & Head of Production

  • Sep 2006 - Apr 2007

  Created a block party to benefit local St. Louis charities, generating over $5000 in charitable funds. Responsibilities included planning the entire block party event, managing event sub-committees, coordinating with University City government officials, and overseeing the event budget. Post event, duties included acting as a liaison between donors and various charities to manage event proceeds. Created a block party to benefit local St. Louis charities, generating over $5000 in charitable funds. Responsibilities included planning the entire block party event, managing event sub-committees, coordinating with University City government officials, and overseeing the event budget. Post event, duties included acting as a liaison between donors and various charities to manage event proceeds.