Experience

CETech

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing Manager

  • Apr 2023 - Nov 2023

  Rochester, New York, United States CETech is Rochester’s #1 IT & Cybersecurity Firm and specializes in supporting manufacturing businesses throughout New York State. SOC 2 compliant with $5 million in annual revenue. Key Responsibilities ✔️ Funnel Optimization: implement and optimize marketing funnels to nurture MQLs, increasing lead generation and improving conversion rates ✔️ Data Analysis: monitor and analyze conversion metrics to measure performance, identify bottlenecks, and make data-driven decisions for… Show more CETech is Rochester’s #1 IT & Cybersecurity Firm and specializes in supporting manufacturing businesses throughout New York State. SOC 2 compliant with $5 million in annual revenue. Key Responsibilities ✔️ Funnel Optimization: implement and optimize marketing funnels to nurture MQLs, increasing lead generation and improving conversion rates ✔️ Data Analysis: monitor and analyze conversion metrics to measure performance, identify bottlenecks, and make data-driven decisions for funnel optimization ✔️ Content Marketing: create and implement content marketing strategy using social media, blog posts, SEO, PPC marketing, and email marketing to drive traffic to key landing pages. ✔️ Referral Marketing: increased 5-star Google review submissions by an average of 50%. Bolstered the effectiveness of the referral program by implementing creative strategies to source client testimonials and coordinating prospect outreach with the sales department ✔️ SOP Development: develop and implement SOPs, training templates, and documentation guidelines, creating consistent onboarding for new employees ✔️ Account-Based Marketing (ABM): collaborate with the sales team to research potential high-profile leads, create targeted B2B direct mail campaigns, and follow up with telemarketing and customized digital ads, resulting in increased lead engagement and conversions. ✔️ Graphic Design: design marketing collateral (landing pages, social media posts, promotional gift boxes, marketing slicks, newsletters, emails, and whitepapers) to showcase our expertise to our target audience and generate SQLs. Show less



Historic

• 1 - 100 Employee

• Project Manager

  • Mar 2022 - Feb 2023

  Gilbert, Arizona, United States Historic teams up with growth-minded nonprofits to design brands that amplify impact. My favorite aspect of my work was fostering an atmosphere of creativity and collaboration among my team members. I directed our team to create and execute campaigns that increased revenue and donations for our clients. ✔️ Doubled a client's donations from the previous year through effective creative campaigns and outreach strategies. ✔️ Directed a book launch campaign that boosted the book to #1 on… Show more Historic teams up with growth-minded nonprofits to design brands that amplify impact. My favorite aspect of my work was fostering an atmosphere of creativity and collaboration among my team members. I directed our team to create and execute campaigns that increased revenue and donations for our clients. ✔️ Doubled a client's donations from the previous year through effective creative campaigns and outreach strategies. ✔️ Directed a book launch campaign that boosted the book to #1 on Amazon. ✔️ Conducted industry research for an organization with $130 million in revenue. Secured interviews with high-ranking employees in target organizations. ✔️ Managed our in-house and freelance copywriting team to determine voice and tone, target audience, and desired CTA for high-converting deliverables. ✔️ Led cross-functional teams to turn complex challenges into opportunities for growth and creativity. ✔️ Managed multiple projects by leading client calls, assigning tasks, ensuring in-budget and in-scope delivery, and updating project timelines. ✔️ Researched best practices for clients, created resource guides, and presented recommendations for next steps. ✔️ Used strategic thinking to iterate internal processes, assess market research impact, and determine next steps for client strategy and development. ✔️ Wrote and edited copy for campaigns, presentations, and websites. Show less



Camp Sly Fox

• Branding & Marketing Consultant • Board Member

  • Mar 2019 - Feb 2023

  Camp Sly Fox is a non-profit startup that aims to support children who lack outdoor recreational opportunities. We provide these children with a place to connect with nature, explore new skills and hobbies, and grow lifelong, supportive friendships. In my current role, I serve as a brand strategist and marketing consultant. I also plan social media campaigns to raise community awareness and encourage donors to contribute to our building projects.



Pusateri Consulting

• United States
• Professional Training and Coaching
• 1 - 100 Employee

• Branding & Marketing Consultant • Graphic Designer

  • Aug 2016 - Jun 2022

  Buffalo/Niagara, New York Area Pusateri Consulting is a boutique marketing and sales firm specializing in teaching financial advisors to know, price, and sell their value. I collaborated with the Marketing Director and Project Manager to launch Pusateri Consulting’s YouTube channel by creating and distributing a content library of 100 videos in 3 months. I also designed and edited marketing and sales curricula for financial advisors at large wealth management firms.



Public Consulting Group

• United States
• Professional Services
• 700 & Above Employee

• Contact Tracer • Case Investigator

  • Mar 2021 - Mar 2022

  Massachusetts, United States



Victory Highway Wesleyan Church

• Marketing and Communications Manager

  • Jul 2017 - Dec 2020

  Painted Post, NY Victory Highway Wesleyan Church is one of the largest churches in New York's Southern Tier. I built our Communications department from scratch, growing the church's organic reach significantly on a tight budget. ✔️ Brand Management: I collaborated with department heads and senior leadership to present a consistent brand across all touchpoints, using storytelling, paid advertising, and targeted campaigns to serve the regional area and position Victory as a community support. ✔️… Show more Victory Highway Wesleyan Church is one of the largest churches in New York's Southern Tier. I built our Communications department from scratch, growing the church's organic reach significantly on a tight budget. ✔️ Brand Management: I collaborated with department heads and senior leadership to present a consistent brand across all touchpoints, using storytelling, paid advertising, and targeted campaigns to serve the regional area and position Victory as a community support. ✔️ Developing Digital Marketing Strategies: I spearheaded the messaging for all church initiatives, executing marketing strategies and increasing online engagement by 323% in 2020. I streamlined in-person church services with our digital experience, increasing viewership, followers, online engagement, volunteer participation, and donations. I also prioritized promotion based on target audience, audience size, budget, and communication channel. ✔️ Social Media Management: I executed PPC campaigns for special events through Instagram and Facebook. I collaborated with the creative arts department to increase organic engagement by 200% during COVID-19. I also recruited and managed a team of staff members to engage in content creation and reputation monitoring. ✔️ Project Management: I led a team of co-workers and volunteers to plan and organize marketing efforts for events with an attendance of over 3000 people. In addition, I managed a team of freelance graphic designers. ✔️ SEO: I conducted an SEO audit of the company website, designed and edited pillar pages, and conducted keyword research. ✔️ Website Maintenance: I redesigned and re-launched Victory's website, increasing website visibility and traffic by 66% over two years. I monitored traffic and audience demographics with Google Analytics. I also designed landing pages with strong CTAs to convert website traffic into event registrations. Show less



Lockport Stage Works

• United States
• Entertainment Providers
• 1 - 100 Employee

• Marketing Manager • Graphic Designer

  • Mar 2016 - Jul 2017

  Buffalo/Niagara, New York Area Lockport Stage Works is an audio and lighting production firm specializing in technology sales, rentals, and installations. Authorized dealer for an ever-growing list of industry-leading manufacturers (The Music Tribe, RCF). Clients include The Historic Palace Theatre, Kenan Taylor Theater, and Orchard Park Wesleyan Church. I built marketing campaigns to generate leads by establishing the company as a thought leader in the industry and the local community. I communicated with clients… Show more Lockport Stage Works is an audio and lighting production firm specializing in technology sales, rentals, and installations. Authorized dealer for an ever-growing list of industry-leading manufacturers (The Music Tribe, RCF). Clients include The Historic Palace Theatre, Kenan Taylor Theater, and Orchard Park Wesleyan Church. I built marketing campaigns to generate leads by establishing the company as a thought leader in the industry and the local community. I communicated with clients, planned projects, and nurtured leads. ✔️ Digital Marketing Strategies: Planned, created, and scheduled marketing campaigns, generating $50,000 in sales revenue via new and existing clients. ✔️ Social Media Management: Created and scheduled social media content using Hootesuite, building a robust online presence by answering common customer questions, highlighting our brand personality, and showcasing our portfolio of work. ✔️ Project Management: Collaborated with the Production Director to plan the sale and installation of professional equipment in large venues, incorporating the process into our marketing and lead generation strategy. ✔️ SEO: Researched current and potential customers to create buyer personas and improve targeted marketing strategies. Show less



Mark Custom Recording, Inc.

• Creative Director

  • Aug 2015 - Aug 2016

  10815 Bodine Road, Clarence NY 14031 In my role at Mark Custom, I executed the production of album artwork through design, preflight, proofing, and printing for hundreds of local, national, and international musical groups. I adhered to the studio’s creative philosophy while maintaining high standards across all projects. My team and I conceptualized ideas, oversaw projects from start to finish, and worked closely with clients to bring their vision to life. I emphasized collaboration, vulnerability, and creativity to manage my… Show more In my role at Mark Custom, I executed the production of album artwork through design, preflight, proofing, and printing for hundreds of local, national, and international musical groups. I adhered to the studio’s creative philosophy while maintaining high standards across all projects. My team and I conceptualized ideas, oversaw projects from start to finish, and worked closely with clients to bring their vision to life. I emphasized collaboration, vulnerability, and creativity to manage my team and foster a dynamic work environment. Show less



716 Ministries (Formerly Westside Ministries)

• Housing Liaison

  • Oct 2013 - Oct 2014

  At 716 Ministries, I organized housing requests and scheduled maintenance for 24 rental units. I overhauled our data entry systems and documentation processes. I also advocated for the needs and rights of underprivileged and low-income tenants by offering them financial literacy assistance and referring them to local healthcare, housing, and financial resources.



Americorps

• Government Administration
• 700 & Above Employee

• Opportunity Corps Member

  • Oct 2013 - Oct 2014

  Buffalo/Niagara, New York Area Opportunity Corps was a division of Americorps specializing in providing financial literacy to residents of Western New York. In my role, I provided financial literacy training to over 360 individuals, including 200 students whom I coached in completing their FAFSAs. I also engaged in monthly staff training regarding crisis management, cultural competency, and immigration reform.



EMA Studios

• Mexico
• Media Production
• 1 - 100 Employee

• Sound and Recording Assistant

  • Jan 2011 - Dec 2012

  Houghton, NY At Houghton College, I served on the EMA Studios production team, helping to mentor 20 students by teaching them new skills in audio and lighting technology. I also collaborated with a team to organize and complete a studio install of an Avid C24 sound console.



Masterview Studio (New Vine Media)

• Studio Assistant

  • Jun 2012 - Jul 2012

  Ithaca, New York Area At my internship at New Vine Media, I helped record and produce ten musical artists' works. I also promoted the studio at album releases and concerts, participated in designing marketing and promotional material for the studio and its clients, and inventories all of the studio's audio equipment.



Houghton College

• United States
• Higher Education
• 1 - 100 Employee

• Resident Assistant

  • Sep 2010 - May 2012

  I worked to facilitate community growth and development by overseeing a floor (12-20 students) of residents. I planned floor events, resolved conflict, referred struggling students to professional care, and saw that all maintenance issues were promptly fixed.