Senior Analyst

• Oct 2022 - Present

Analyst, Customer Experience Management

• Jan 2021 - Nov 2022

• Manages Digital Campaigns for multi-billion dollar Pharmaceutical companies • Utilizes CMI's proprietary digital marketing software and acts as Project Manager by collaborating with internal teams to launch campaigns (Programming, Media, Data Analytics, Business Insights, Product Development, Social Media)• Creates and manages timelines associated with campaign • Leads presentations to clients and recommend campaign strategies• Analyzes and monitors live campaigns using Tableau • Manages Market Research Target Lists and acts as an Excel expert• Produced 6+ SOPs for CXM team to utilize for campaigns • Joined and engages in CMI's Women's ERG: HERStory, specifically playing an active role on the International Women's Day, Day of Service Events Committee • Participates in writing for CMI's POV articles Show less

Consultant - Marketing & Sales

• Oct 2020 - Jan 2021

• Created and implemented entire email marketing strategy, specifically using Hubspot Workflows • Analyzed and measured performance of digital marketing strategy via Hubspot • Trained team members in Hubspot utilization • Presented Digital Marketing strategy including Google Ads, Facebook Ads and LinkedIn to leadership • Implemented processes to organize daily tasks & Created communication plan for overall company • Created and implemented entire email marketing strategy, specifically using Hubspot Workflows • Analyzed and measured performance of digital marketing strategy via Hubspot • Trained team members in Hubspot utilization • Presented Digital Marketing strategy including Google Ads, Facebook Ads and LinkedIn to leadership • Implemented processes to organize daily tasks & Created communication plan for overall company

Marketing Specialist

• Apr 2018 - Dec 2020

• Project manages national level association engagement for Higher Education and Healthcare lines of business by organizing all conference details, analyzing KPIs, and collaborating with multiple teams while utilizing Hubspot and SalesForce• Serves on the Aramark Culinary Excellence (ACE) Planning Committee to execute an enterprise-wide culinary competition designed to celebrate the creativity and innovation of Aramark Chefs • Acts as 2400 Market Headquarters Tour Coordinator by managing all HQ Tour Requests, and recruiting and training tour ambassadors• Volunteers as Communications Committee Chair for Aramark's Empower Women's ERG and leads a team of ten members Show less

Marketing Specialist (A2L)

• Sep 2017 - Apr 2018

• Managed Healthcare line of business Action Monday communication (weekly newsletter to distribution list of more than 3,000 recipients of actionable items and company-wide updates) by acting as the main liaison between Operations, IT, Field Marketing, and Communications teams to create and send via Constant Contact • Supported sales and marketing for new and vertical sales growth, including lead generation campaigns, case studies, and collateral spotlighted on HubSpot digital marketing platform • Audited and updated Healthcare Internal website to simplify and improve user experience via Ekron• Work closely with Business Resource Center Agency to create marketing materials to be used by sales team and digitally added materials to iPresent app Show less

Marketing Consultant

• Mar 2019 - Mar 2020

• Created and executed digital marketing strategy to increase digital presence on LinkedIn, and designed digital inforgraphics to support and promote articles • Evaluated and analyzed digital marketing strategy and tracked successes of campaigns to determine budget allocation • Recommended use of Google Adwords and Facebook Ads with presentation to leadership • Created and executed digital marketing strategy to increase digital presence on LinkedIn, and designed digital inforgraphics to support and promote articles • Evaluated and analyzed digital marketing strategy and tracked successes of campaigns to determine budget allocation • Recommended use of Google Adwords and Facebook Ads with presentation to leadership

Café Executive Officer (C.E.O.)

• Mar 2017 - Sep 2017

• Managed retail café locations in Philadelphia market and was responsible for optimizing labor, inventory, sales, and other COGS • Trained and developed 15-20 team members at one time through comprehensive onboarding process, monthly individual correspondence and on-site coaching• Analyzed financials, including P&L statements, and labor and food costs • Led mobilization of two new locations by training staff, merchandising space, and ensuring proper signage was displayed for opening • Acted as main liaison between Corporate Headquarters and the Café by communicating clearly and effectively through weekly newsletters and monthly meetings• Attended monthly C.E.O. (Café Executive Officer) meetings to further education of new concepts, LTOs, and manager trainings while sharing best practices for respective cafés • Led optimization of one location from underachieving to 2nd most profitable in the brand portfolio Show less

Marketing Coordinator

• Sep 2016 - Mar 2017

• Assist Marketing Director with daily projects including summary presentations of promotional events to be viewed by the CEO and executive team• Coordinate and ensure completion of events for nonprofit partners and assist with marketing efforts such as sampling

Chief Marketing Officer

• May 2016 - Apr 2017

• Created awareness of centralized platform informing people of their inalienable rights and protections under the law • Developed marketing strategy and researched current issues to develop content for social media marketing via Hootsuite • Increased Twitter follower base from 17 followers to 1,030 and ahead of schedule by two months • Created awareness of centralized platform informing people of their inalienable rights and protections under the law • Developed marketing strategy and researched current issues to develop content for social media marketing via Hootsuite • Increased Twitter follower base from 17 followers to 1,030 and ahead of schedule by two months

Marketing Coordinator Co-op

• Apr 2016 - Sep 2016

• Managed email marketing campaigns to 200,000 customers across franchised locations to increase traffic in stores by 5% per week for all stores • Generated Facebook promotional campaigns for online ordering to increase online sales by a minimum $100 per participating store • Initiated e-mail campaigns to individual franchised locations to increase sales by estimated $1,000 per store within one week of sending • Managed email marketing campaigns to 200,000 customers across franchised locations to increase traffic in stores by 5% per week for all stores • Generated Facebook promotional campaigns for online ordering to increase online sales by a minimum $100 per participating store • Initiated e-mail campaigns to individual franchised locations to increase sales by estimated $1,000 per store within one week of sending

Student Café Executive Officer (S.C.E.O.) Co-op

• Mar 2015 - Sep 2015

• Served as the first Saxbys S.C.E.O. (Student Café Executive Officer) to launch and troubleshoot the Saxbys Experiential Learning Program • Managed the opening of the first student-run cafe and oversaw day-to-day operations to become top grossing Saxbys Café in the country • Acted as main liaison between Corporate Headquarters and the Café by communicating clearly and effectively through weekly • Performed daily Human Resource functions including employee screening, hiring, and payroll • Trained and developed 30 student team members through comprehensive onboarding process, monthly individual correspondence and on-site coaching • Analyzed financials, including P&L statements, and labor and food costs • Operated café through weekly scheduling, setting inventory par values, and ordering while problem solving in a fast-paced environment to ensure the café operations ran smoothly on a daily basis Show less

Supervisor Co-op

• Apr 2014 - Sep 2014

• Instructed and managed 60 assemblers across four assembly lines and ensure organization and productivity • Communicated with line attendants and quality assurance employees to achieve quality and efficiency goals to reduce estimated completion time by minimum two hours • Utilized SAP systems to manage production schedule, move components throughout the warehouse, and track production and inventory • Instructed and managed 60 assemblers across four assembly lines and ensure organization and productivity • Communicated with line attendants and quality assurance employees to achieve quality and efficiency goals to reduce estimated completion time by minimum two hours • Utilized SAP systems to manage production schedule, move components throughout the warehouse, and track production and inventory