Kelsey S Delaney
PPC Project Manager at DAGMAR Marketing- Claim this Profile
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English Bilingue ou langue natale
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Spanish Bilingue ou langue natale
Topline Score
Bio
Credentials
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Google AdWords Certification
Google -
Google Analytics Certification
Google -
Hootsuite Certification
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STAR (Skills To Achieve Results) Certification
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Florida Notary Public
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Life and Health w/ Variable Annuities - 215
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Experience
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DAGMAR Marketing
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United States
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Advertising Services
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1 - 100 Employee
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PPC Project Manager
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janv. 2020 - - aujourd’hui
- Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids, and landing pages- Maintained continuous check on conversions, cost per conversion, and impression share metrics, optimizing and enhancing campaigns based on current trend data- Maximized strategic approaches by keeping a close eye on performance and making appropriate adjustments- Produced and submitted monthly reports outlining progress against KPI objectives - Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids, and landing pages- Maintained continuous check on conversions, cost per conversion, and impression share metrics, optimizing and enhancing campaigns based on current trend data- Maximized strategic approaches by keeping a close eye on performance and making appropriate adjustments- Produced and submitted monthly reports outlining progress against KPI objectives
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Web.com
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Software Development
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700 & Above Employee
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Marketing Performance Analyst
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sept. 2017 - janv. 2020
- Performed daily account management of pay per click accounts on Google AdWords, Yahoo, Bing and other search platforms for a variety of clients.- Assisted in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.- Managed and maintained updates for large keyword lists.- Provided recommendations and executed strategies for keyword opportunities, campaign structuring, targeting, and other facets of paid search in accordance with client goals.- Kept pace with search engine and PPC industry trends and developments.- Monitored and evaluated search results and search performance across the major search channels.
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Social Media Specialist
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févr. 2017 - sept. 2017
- Wrote custom ad copy and posted content, implemented bidding strategies, and successfully identified target audiences for each campaign- Created Facebook pages, developed and adhered to a comprehensive Facebook strategy for assigned clients- Maintained and optimized Facebook page strategy to achieve budget spend and results metrics- Made recommendations for campaign enhancement opportunities
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Digital Marketing Consultant
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déc. 2016 - févr. 2017
Scheduled, coordinated, executed, and monitored the company’s digital marketing tacticsCreated emails and social media posts from content provided with properly incorporated campaign links and tags for accurate results trackingAnalyzed results and made recommendations for improvementsHelped with creating and implementing digital marketing campaigns for online digital products Scheduled, coordinated, executed, and monitored the company’s digital marketing tacticsCreated emails and social media posts from content provided with properly incorporated campaign links and tags for accurate results trackingAnalyzed results and made recommendations for improvementsHelped with creating and implementing digital marketing campaigns for online digital products
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Development Office Seasonal Intern
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juil. 2011 - déc. 2016
Created and posted fundraiser related content to social media and blast emailsAssisted with administrative support to the Development Department by organizing filing system, preparing correspondence and mailings, and setting up events and auctionsUnder the direction of the Office Manager, developed organizational charts and layouts Managed a team of students at several auction events Created and posted fundraiser related content to social media and blast emailsAssisted with administrative support to the Development Department by organizing filing system, preparing correspondence and mailings, and setting up events and auctionsUnder the direction of the Office Manager, developed organizational charts and layouts Managed a team of students at several auction events
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Colonial Life
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United States
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Insurance
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700 & Above Employee
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Sales Account Representative
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juin 2016 - nov. 2016
Led the strategy and targeting for a campaign development to gain participation during enrollment periodWorked closely with clients to identify their needs and provide tailored benefit packagesBuilt client relationships by acting as the liaison between the customer service and sales teamsDeveloped partnerships with the HR representative of businesses to secure their benefits Led the strategy and targeting for a campaign development to gain participation during enrollment periodWorked closely with clients to identify their needs and provide tailored benefit packagesBuilt client relationships by acting as the liaison between the customer service and sales teamsDeveloped partnerships with the HR representative of businesses to secure their benefits
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Account Coordinator
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juil. 2015 - avr. 2016
Managed partnerships with major local business accounts Created and posted content for social media platforms with a yoga lifestyle voice Designed new schedule rack cards and flyers to promote special eventsInvestigated and resolved customer inquiries and complaints in a timely manner Managed partnerships with major local business accounts Created and posted content for social media platforms with a yoga lifestyle voice Designed new schedule rack cards and flyers to promote special eventsInvestigated and resolved customer inquiries and complaints in a timely manner
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Education
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2014 - 2015
University of North Florida
Bachelor's Degree, Marketing, International Business -
2015 - 2015
Cologne University of Applied Sciences
International Business/Trade/Commerce, A
Community
