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Experience

    • United States
    • Architecture and Planning
    • 1 - 100 Employee
    • Marketing Director
      • Aug 2014 - Present

      - Content creation: brochures, banners, advertisements, promotional items, posters, presentations, press releases, website and social media content - Copywriting and design - Marketing strategy - Budget management - Business development - Media relations - Digital marketing - Photo shoot coordination - Website management - Event planning - Sponsorship coordination - Public relations - Award submissions - Internal communications - Content creation: brochures, banners, advertisements, promotional items, posters, presentations, press releases, website and social media content - Copywriting and design - Marketing strategy - Budget management - Business development - Media relations - Digital marketing - Photo shoot coordination - Website management - Event planning - Sponsorship coordination - Public relations - Award submissions - Internal communications

    • United States
    • Business Consulting and Services
    • 1 - 100 Employee
    • Marketing Communications Specialist
      • Jun 2012 - Sep 2014

      - Content creation: print and online ads, e-blasts, brochures, posters, presentations, press releases, newsletters, media lists, website content, social media content - Search Engine Optimization (SEO) and Search Engine Marketing (SEM) - Manage social media accounts and train employees and dealers in social media practices - Website management - Assisted managing the website re-design project - Event planning, coordination and management - Media relations - Photo shoot coordination - Media buying and ad placement - Advertising planning - Copywriting and design - Marketing strategy - Trade show coordination - Sponsorship management including the Houston Livestock Show and Rodeo - Internal communications - Promote the branding and marketing of three separate brands/product lines

    • United States
    • Industrial Machinery Manufacturing
    • 1 - 100 Employee
    • Communications Intern
      • Jan 2012 - Jun 2012

      Nonprofit organization dedicated to equipping women with the skills and tools to enhance their lives. -Content creation: brochures, press releases, newsletters -Coordinated community events -Developed social media guide and strategy -Completed communications audit of the company Nonprofit organization dedicated to equipping women with the skills and tools to enhance their lives. -Content creation: brochures, press releases, newsletters -Coordinated community events -Developed social media guide and strategy -Completed communications audit of the company

    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Public Relations Intern
      • Aug 2011 - Dec 2011

      -Client industry experience: jewelry (trade and consumer), luxury retail, health and wellness, technology and energy -Content Creation: press releases, media lists, tailored pitches, social media posts, media coverage/clip reports and web content -Media Relations -Client industry experience: jewelry (trade and consumer), luxury retail, health and wellness, technology and energy -Content Creation: press releases, media lists, tailored pitches, social media posts, media coverage/clip reports and web content -Media Relations

    • United States
    • Hospitals and Health Care
    • 700 & Above Employee
    • Marketing and Communications Intern
      • May 2011 - Aug 2011

      -Content Creation: press releases, direct mail pieces, advertising copy, announcements, photo shoots, promotional products, work with photography and graphics team on design -Client research -Internal communications -Event coordination -Advertising and media relations -Developed first annual "Value Report" for Palmetto Health's Accountable Care Organization -Developed "New Patient Guidebook" for Palmetto Health Physician Practice Network -Worked with Physician Liaisons to communicate with physician practices

    • United States
    • Higher Education
    • 1 - 100 Employee
    • Marketing Assistant
      • May 2011 - Aug 2011

      -Client and consumer research -Developed of consumer survey -Alumni relations -Developed and pitched new media kit for alumni magazine -Continued work with new media kit through final publication -Client and consumer research -Developed of consumer survey -Alumni relations -Developed and pitched new media kit for alumni magazine -Continued work with new media kit through final publication

    • Waitress/Server
      • May 2009 - Aug 2009

      -Full time waitress, 600-seat seafood restaurant -Full time waitress, 600-seat seafood restaurant

Education

  • University of North Carolina at Chapel Hill
    BA- School of Journalism and Mass Communication, Strategic Communications: Advertising and Public Relations Specialization
    2008 - 2012
  • University of Wollongong
    Study Abroad, Spring Semester
    2010 - 2010

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