Experience

Summit House

• United States
• Advertising Services
• 1 - 100 Employee

• Project Manager, Wild Places Lead

  • Apr 2023 - Present

• Project Manager

  • Sep 2022 - Apr 2023

  SOUL | GRIT | GENIUS- Lead cross-functional teams to successfully plan, execute, and deliver multiple projects within scope, budget, and timeline constraints, for three business units- Developed project plans, budgets, and timelines, and tracked progress and prevented roadblocks - Managed stakeholder expectations and communicated project status updates to ensure alignment and manage risks- Regularly brief internal teams on project status and drive projects forward to ensure timely delivery- Lead process and the flow of information between external partners and internal/cross-functional teams of producers, creatives, freelancers, and strategists to ensure the right people get the correct information on time, removing any impediments to interactions and communication- Develop + track project timelines and ensure timely approvals and feedback from external partners, cross-functional teams, and client lead/creative director- Troubleshoot + process sophisticated, incomplete, and contradictory information to effectively solve problems- Collaborate with the team to make sure each project is tailored to the brand and brief.- Confidently lead project decisions, identify opportunities for growth and implement updates processes- Monitor project tasks and milestones, develop contingency plans and gather information from teams to proactively raise prioritization, scheduling tradeoff decisions, and critical issues with key stakeholders- Develop and nurture effective relationships with internal teams, and identify opportunities to support professional development- Demonstrate an understanding of the client’s needs and expectations and translate them into creative terms/solutions for the team to digest and deliver- Lead project retrospectives to identify areas of improvement, implement lessons learned, and optimize processes- Constantly and consistently be an advocate for the team Show less



PlusUp

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Creative Strategist

  • May 2021 - Sep 2022

  Since 2010, the PlusUp team has managed more than $500 million in paid media activity for brands including Walmart, Target, Allstate, AT&T, and more. As a result, PlusUp has developed an expertise in the foundational marketing technologies required for successful advertising on Facebook, Google Ads and other digital platforms. Strategy: - Develop and deliver all creative strategic plans and recommendations to address client objectives on social media - Integrate messaging on paid social, that supports brand mission and omni-channel marketing efforts - Develop strong stories to present to client community that build connection and social trust - Contribute to the ideation, art direction, and design feedback of other marketing materials - Work with internal and client teams to encourage engagement and participation in content planning - Lead and facilitate creative testing based on algorithmic insights coupled with human insights and supported by qualitative & quantitative research & analytics - Work hands-on with data analytic tools to generate insights for creativity, report on KPIs, and identify strategic opportunities Project Management: - Oversee management of all creative production - Develop proposals and scopes of work based on functional and business requirements - Create the schedule and details of the entire project lifecycle from concept to delivery - Managing resource allocation in conjunction with internal stakeholders - Communicate status of projects to the teams and clients on a regular basis - Effectively balance advocacy for client and agency team - Facilitate client feedback and clearly communicate actionable edits - See each project through from brief to delivery, including revisions and quality assurance - Manage budget pacing - Manage creator and vendor partnerships Show less



Landmark Properties, Inc.

• United States
• Real Estate
• 700 & Above Employee

• Digital Services Manager

  • Nov 2019 - Mar 2021

  🏆 2021 Student Housing Business Innovator Award - Best Social Media Campaign • Work with site teams to build and execute social media strategy through competitive research, benchmarking, messaging and audience identification• Analyze metrics to discover trends and opportunities across the portfolio’s social accounts.• Manage the creation and maintenance of digital landing pages and websites• Manage all Google Business accounts• Effectively guide and teach Content Creator new tasks and tactics • Oversee publishing and engagement on corporate social channels • Collaborate with the design team and Content Creator on creating new, innovative ways to optimize social media pages through design, video and other visuals components• Moderate all user-generated content in line with the Social Media Guidelines for each community• Collaborate with other departments (customer relations, marketing & leasing, creative team) to manage reputation and brand strategy, identify key players and coordinate actions• Oversee the creation and distribution of internal and external press releases• Manage the communication and exchange of digital assets for portfolio transitions• Assist property teams with Google Ad strategy and implementation• Actively deduce action items from Google Analytics metrics and oversee implementation on a property basis or portfolio-wide• Provide marketing & leasing teams with updates, education, and guidance on content strategy, social marketing, and data analysis best practices to ensure full corporate support of digital marketing efforts nationwide Show less

• Social Media Specialist

  • Dec 2018 - Nov 2019

  🏆 2019 Company Service Value Award - Encouragement- Develop and implement new company-wide protocols- Oversee social media strategies for a team of 50+ site-level employees- Foster and develop a relationship between the company and the community- Assist with paid advertising & marketing strategy teams



Stella Harper Events

• Athens, Georgia Area

• Assistant Coordinator

  • Mar 2019 - Mar 2020

  Stella Harper Events has been named The Knot Best of Weddings 2013-2018, and provides wedding & events planning and design service throughout the Southeast. Stella Harper Events has been named The Knot Best of Weddings 2013-2018, and provides wedding & events planning and design service throughout the Southeast.



Perfect Pitch Concepts

• United States
• Technology, Information and Internet

• Project Manager

  • Mar 2017 - Nov 2018

  Customer Relationship Management, Web Design, Content Strategy, Brand & Identity Development, Business Consulting, Copywriting, Social Media Marketing, Search Engine Optimization, and Interactive Platform Development Customer Relationship Management, Web Design, Content Strategy, Brand & Identity Development, Business Consulting, Copywriting, Social Media Marketing, Search Engine Optimization, and Interactive Platform Development



My Athens

• Athens, Georgia Area

• Community & Events Manager | Creative Director

  • May 2016 - Jun 2017



The Athens Printing Company

• Printing Services
• 1 - 100 Employee

• Digital Production Coordinator

  • Jul 2016 - Apr 2017