Experience

Shriners Children's Northern California

• United States
• Hospitals and Health Care
• 100 - 200 Employee

• Director of Marketing & Communications

  • Feb 2020 - Present

  - Direct marketing and communications strategic plan to support facility and system goals. - Report regularly to administrator, Board of Governors and home office. - Provide reports on department activity and progress toward goals. - Create and follow department budget. - Analyze local market data and national health care trends to inform strategy. - Serve as facility spokesperson/Public Information Officer (PIO). - Supervise, mentor, train and instruct direct reports. - Collaborate with internal teams, including Business Development, Donor Relations and department service lines. - Write, edit and post content on Shriners Children's website and social media channels. - Research, write, edit and submit patient stories and other articles to support marketing, donor relations and business development - Develop and oversee digital content and execute location- and system-wide strategy - Media escort within facility. - Research, write and distribute press releases and media advisories. - Direct Shriners International temple relations. - Model brand ambassador, enthusiasm, positive morale and teamwork among employees. - Manage facility special events such as public celebrations, celebrity and VIP visits. - Presentations and public speaking to Shriners International temples and community organizations. Show less



Lucas Public Affairs

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Accout Supervisor

  • Sep 2018 - Aug 2019

  - Oversee reputation management and executive-level support to a broad range of clients, including corporations, non-profits, government agencies and CEO's. - Lead teams to develop strategic key messaging for traditional, digital and social media channels. - Manage media relations campaigns; design press events; secure government officials' participation, develop key messaging and talking points, draft and distribute press releases and media advisories, and pitch local, state and national media. - Clients include Sutter Health, Blue Shield of California, Accenture, Children Now, Western Governor's University and Chevron. Show less



Ogilvy

• United States
• Advertising Services
• 700 & Above Employee

• Account Supervisor

  • Aug 2017 - Sep 2018

  - Developed communication strategies, created content and organized engagement opportunities to help executives and organizations raise their profiles - Supervised and executed over 30 press conferences for the 2017/2018 Covered California Health Benefit Exchange during open enrollment; coordinated site logistics, drafted media materials and pitched local, state and national media. - Managed stakeholder engagement and cross-sector partnerships to increase industry collaboration and address unmet needs for clients. - Clients include Covered California Health Benefit Exchange, California Community Colleges, Integrated Healthcare Association, Planned Parenthood and FIRST 5 Los Angeles. Show less



Runyon Saltzman, Inc.

• United States
• Advertising Services
• 1 - 100 Employee

• Assistant Account Executive

  • May 2015 - Aug 2017

  - Led technical assistance and messaging training for California's 64 Local Health Departments; taught in-person and online media relations strategies and planning, earned media outreach and strategies for increasing community outreach and engagement. - Managed the creation and production of collateral materials, for multicultural audiences. - Clients included California Department of Public Health, Lines for Lines Suicide Prevention, Oregon Health Authority, Sacramento Food Bank and WEAVE. Show less



The Art Institutes

• United States
• Higher Education
• 700 & Above Employee

• Adjunct Faculty

  • Apr 2016 - May 2017



California State University, Chico

• United States
• Higher Education
• 700 & Above Employee

• Graduate Teaching Assistant

  • May 2013 - May 2015



Ogilvy

• United States
• Advertising Services
• 700 & Above Employee

• Assistant Account Executive

  • May 2012 - Aug 2013