Kelsey Montague
Associate Director of Marketing and Public Relations at (IAALS) Institute for the Advancement of the American Legal System- Claim this Profile
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Bio
Jackie Donovan
I worked with Kelsey at Pond Lehocky and was always impressed with the breadth of her marketing knowledge. At a time when the Firm was growing exponentially, Kelsey was integral in helping to take us to the next level with our marketing. This included managing the development of the Firm’s brand across all mediums from online to out of home. It is through Kelsey’s work that Pond Lehocky was successfully able to establish the Firm’s brand and set themselves apart in very busy legal market. It cannot be understated that Kelsey was also an absolute joy to learn from and work alongside.
Heather Cameron
Kelsey Montague is brilliantly gifted at strategic marketing and communications. She joined our nonprofit organization at a time when we needed a total refresh of all of our marketing and communications platforms, messaging and strategies. Using her know-how, creativity, and incredible people skills, Kelsey revitalized our approaches, our messaging, and our visuals -- resulting in a dramatic increase in our on-line presence, media coverage, public inquiries, and financial support. Regardless of tight deadlines and financial constraints, Kelsey did all this and more with warmth, honesty, and laughter while she tackled one project after another. If I could work with Kelsey again, I would do it in a heartbeat.
Jackie Donovan
I worked with Kelsey at Pond Lehocky and was always impressed with the breadth of her marketing knowledge. At a time when the Firm was growing exponentially, Kelsey was integral in helping to take us to the next level with our marketing. This included managing the development of the Firm’s brand across all mediums from online to out of home. It is through Kelsey’s work that Pond Lehocky was successfully able to establish the Firm’s brand and set themselves apart in very busy legal market. It cannot be understated that Kelsey was also an absolute joy to learn from and work alongside.
Heather Cameron
Kelsey Montague is brilliantly gifted at strategic marketing and communications. She joined our nonprofit organization at a time when we needed a total refresh of all of our marketing and communications platforms, messaging and strategies. Using her know-how, creativity, and incredible people skills, Kelsey revitalized our approaches, our messaging, and our visuals -- resulting in a dramatic increase in our on-line presence, media coverage, public inquiries, and financial support. Regardless of tight deadlines and financial constraints, Kelsey did all this and more with warmth, honesty, and laughter while she tackled one project after another. If I could work with Kelsey again, I would do it in a heartbeat.
Jackie Donovan
I worked with Kelsey at Pond Lehocky and was always impressed with the breadth of her marketing knowledge. At a time when the Firm was growing exponentially, Kelsey was integral in helping to take us to the next level with our marketing. This included managing the development of the Firm’s brand across all mediums from online to out of home. It is through Kelsey’s work that Pond Lehocky was successfully able to establish the Firm’s brand and set themselves apart in very busy legal market. It cannot be understated that Kelsey was also an absolute joy to learn from and work alongside.
Heather Cameron
Kelsey Montague is brilliantly gifted at strategic marketing and communications. She joined our nonprofit organization at a time when we needed a total refresh of all of our marketing and communications platforms, messaging and strategies. Using her know-how, creativity, and incredible people skills, Kelsey revitalized our approaches, our messaging, and our visuals -- resulting in a dramatic increase in our on-line presence, media coverage, public inquiries, and financial support. Regardless of tight deadlines and financial constraints, Kelsey did all this and more with warmth, honesty, and laughter while she tackled one project after another. If I could work with Kelsey again, I would do it in a heartbeat.
Jackie Donovan
I worked with Kelsey at Pond Lehocky and was always impressed with the breadth of her marketing knowledge. At a time when the Firm was growing exponentially, Kelsey was integral in helping to take us to the next level with our marketing. This included managing the development of the Firm’s brand across all mediums from online to out of home. It is through Kelsey’s work that Pond Lehocky was successfully able to establish the Firm’s brand and set themselves apart in very busy legal market. It cannot be understated that Kelsey was also an absolute joy to learn from and work alongside.
Heather Cameron
Kelsey Montague is brilliantly gifted at strategic marketing and communications. She joined our nonprofit organization at a time when we needed a total refresh of all of our marketing and communications platforms, messaging and strategies. Using her know-how, creativity, and incredible people skills, Kelsey revitalized our approaches, our messaging, and our visuals -- resulting in a dramatic increase in our on-line presence, media coverage, public inquiries, and financial support. Regardless of tight deadlines and financial constraints, Kelsey did all this and more with warmth, honesty, and laughter while she tackled one project after another. If I could work with Kelsey again, I would do it in a heartbeat.
Experience
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(IAALS) Institute for the Advancement of the American Legal System
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United States
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Research Services
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1 - 100 Employee
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Associate Director of Marketing and Public Relations
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Jun 2019 - Present
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Co-Owner and Head of Marketing
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Sep 2014 - Present
• Researched market competitors and industry trends to help successfully launch a new restaurant• Formulated a comprehensive business plan complete with clear and actionable sales goals and targets.• Developed crowdsourcing campaign, including video, communications and giveaways to raise more than $12.5k in funding (https://www.indiegogo.com/projects/asbury-provisions)• Designed all marketing collateral, including website with original photography• Leveraged social media websites such as Facebook and Instagram to promote services, increase brand awareness, and build and engage with a loyal customer base• Identified, developed, executed and evaluated all marketing strategies and initiatives• Garnered strong media attention, including the following public recognition:• "Best New Bar in Denver” - Westword People's Choice Award, 2015; "12 Hottest New Beer Bars in the United States" - Zagat; "9 Hottest New Beer Bars in Denver" - Zagat; "Top Ten Best New Bars in Metro Denver" - The Westword; "Denver's Best Restaurants with Craft Beer" - Zagat; "Reasons Why Asbury Provisions is the Best Bar in Denver" - NewsCastic; "Denver's Best for Modern Pub Food" - Zagat; "Asbury Provisions is the New Best Place
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Communications and Marketing Manager
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Mar 2017 - Jun 2019
• Conceptualize, create and execute individual giving campaigns, including direct mail appeals, email appeals and digital campaigns (*helped grow individual and annual giving by $200k in FY 2017-2018)• Create content to tell Anchor Center’s story on various platforms - blog posts, photographs, videos, newsletters, resources, etc.• Graphic design, including annual reports, brochures, appeals, event collateral• Expand social media presence and following, utilizing organic and paid reach• Develop marketing and communications strategy and budget• Create robust digital donor acquisition campaigns, utilizing targeted audiences with tailored content• Manage and track ROI of all communications and marketing initiatives• Generate media and press coverage, including print, online and broadcast • Served as Volunteer Manager, including recruiting, training, and implementation of Anchor Center’s first-ever online volunteer management system
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Bridge Education Group
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United States
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Education Administration Programs
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1 - 100 Employee
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Senior Marketing Manager
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Jan 2014 - 2015
Directed the hiring, training, and performance evaluations of marketing and sales staff and oversaw their daily activities• Identified, developed, and evaluated marketing strategy, based on knowledge of establishment objectives, market characteristics, and new technologies• Implemented measures to properly evaluate return-on-investment and campaign success rates, including the use of Pardot• Coordinated promotional activities and trade shows worldwide, working with developers, designers and sales staff to market products or services• Managed in-house digital design and development team and outside print designers to ensure brand consistency• Implemented division-wide, product-specific customer surveys to accurately measure satisfaction rates• Created and edited content for various mediums to varied audiences, including blogs, e-blasts, newsletters, landing pages, drip campaigns, and more• Gave monthly, company-wide presentations/trainings on marketing and sales• Conferred with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors
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Pond Lehocky Giordano, LLP
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United States
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Law Practice
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1 - 100 Employee
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Marketing Director
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Dec 2012 - Dec 2013
• Led a large marketing department for a firm with five locations throughout the Northeast region• Organized the development and execution of the first full-fledged branding campaign, including TV, radio, outdoor, print, web (SEM/SEO) and social media• Worked collaboratively with various constituencies throughout the firm to garner ideas and create a clear, concise marketing plan with measurable goals• Utilized web and database analytics to assess campaign success rates and ROI in order to make informed decisions and recommendations about future marketing initiatives • Effectively prepared and managed quarterly and yearly budgets • Served as final editor and gave art direction on all firm collateral and materials, both internal and external• Managed and nurtured relationships with outside vendors, including creative agencies, printers and media buyers• Maintained a positive and productive environment for a united team, while dealing with tight deadlines and shifting priorities
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The Renfrew Center
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United States
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Mental Health Care
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200 - 300 Employee
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Senior Marketing Coordinator
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Apr 2011 - Dec 2012
• Second in command of marketing department for a company with 14 locations throughout the country and more than 500 employees • Developed, implemented and oversaw a variety of marketing initiatives, including print collateral, web material, html email blasts, social media, public relations and events • Involved directly in the initial implementation and continued maintenance of social media presence on Facebook and Twitter • Project manager and lead advisor for creation of new website, from vendor selection to live launch • Negotiated and worked with outside vendors to stay within budget and ensure highest quality services • Utilized web analytics and in-house database to analyze the success rate of marketing campaigns and make recommendations for improvements • Created original copy and edited existing copy for dissemination to various targeted audiences • Produced graphic design for print and web materials • Worked effectively and efficiently to help guide the marketing team to meet deadlines and reach all set goals
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Moore College of Art and Design
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United States
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Higher Education
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100 - 200 Employee
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Communications Associate
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Feb 2006 - Dec 2009
• Maintained college website through Content Management System • Served as point person/project manager for overhaul of website • Wrote and edited copy for various print publications, press releases and website • Produced graphic design for both print and digital use • Conducted research for story background information and media contact information • Monitored local and national media daily for relevant articles and/or mentions • Served as project manager for publications and mailings • Managed student workers, volunteers and interns
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Education
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2008 - 2010
Temple University
Post Baccalaureate Studies, Psychology -
2006 - 2007
Moore College of Art and Design
Continuing Education Certificate Courses, Digital Media for Print and Web -
2004 - 2004
Bond University
Semester Abroad, Communications -
2000 - 2005
Temple University
B.A., cum laude, Journalism, Public Relations and Advertising -
1998 - 1999
Boston University
Community
