Experience

Resonance

• Canada
• Business Consulting and Services
• 1 - 100 Employee

• Graphic Designer

  • Apr 2022 - Present



Leah Alexandra Jewelry

• Canada
• Retail Apparel and Fashion
• 1 - 100 Employee

• Creative Content Manager

  • Mar 2020 - Apr 2022

  Finding creative ways of building online presence and driving engagement, using analytics to develop weekly, monthly, and annual cross-platform content strategies. Creating a strong brand narrative and consistent visual story to enhance social media following and strengthen the brand experience. Using visual communication design, photography, and copywriting to develop cohesive branded content across print and digital applications, including lookbooks, email campaigns, social media, blog posts, advertising, and packaging design.Responsibilities include:- Brand management: planning, development, and direction of marketing efforts to increase the value and performance of marketing efforts — ensuring the use of consistent imagery and tone of voice that aligns with the brand.- Designing a variety of visual communication assets to enhance the customer experience (brand guidelines, packaging, care cards, email campaigns, Instagram stories, website layout design, etc.)- Art direction, styling, product photography, lifestyle photography, photo editing, videography, and video editing for a range of applications (lookbooks, online store, social media, print media, press, packaging)- Directing successful marketing campaigns from ideation to execution. Preparing weekly and monthly content calendars to manage and promote product drops and events, using coordinated email campaigns, social media content, & blog posts- Executing all copywriting across digital & print channels to ensure consistent brand voice (email campaigns, blog posts, social media stories and captions, printed marketing materials, interviews, product descriptions, etc.)- Integrating content across multiple channels for consistency and effective communication, while measuring the performance of marketing campaigns to gain insight & assess against goals- Tracking analytics to continually evaluate & improve content engagement levels, customer behavior and adjust email and advertising campaigns accordingly



IKEA

• Netherlands
• Retail
• 700 & Above Employee

• Graphic Designer

  • Nov 2019 - Mar 2020

  As part of the Communications & Interiors team, I am responsible for the graphic identity and look of the store. This includes all customer guidance systems, retail communication systems, brand identity & upholding the brand & concept requirements as per Inter IKEA systems. Supporting the business plan and mechanical sales systems with highly executed and effective graphic communication to enhance the IKEA shopping experience by working together with the commercial team and services using graphic design knowledge, copywriting skills, IKEA tone of voice, and communication skills to support and enhance the business goals of the store.- Develop, create and produce clear and simple communication with a strong visual impact, that engages customers and enhances the IKEA offer.- Design and produce print & digital-ready designs for IKEA Communications that present the IKEA offer in a clear, simple and attractive way to the consumers on the market. - Generate ideas and contribute to the development of new communication concepts in collaboration with the interior design team and visual merchandising team.- Create and produce new visual graphic elements to visualize ideas, storyboards, and concepts.- Produce high-quality designs by combining text, copy, images, and illustrations.- Prepare files to spec for print production in-house and externally, liaising with printing and installation companies as needed — installing small and large graphic communication throughout the store.- Stay on top of all trends, apply the Customer Experience Map, and IKEA positioning and communication strategies while maintaining best practices.- Contribute to proactively exploring and creating new ways of working, ranging from tools, methods, and processes.



22 Creative Studio

• Graphic Designer

  • Jul 2019 - Jan 2020

  Collaborating with the Creative Director, Marketing Director, Developer, and Photographers to create comprehensive brand identity designs, digital media strategies, and various other collateral for a range of clients in the health + fitness, hospitality, retail and lifestyle industries. Collaborating with the Creative Director, Marketing Director, Developer, and Photographers to create comprehensive brand identity designs, digital media strategies, and various other collateral for a range of clients in the health + fitness, hospitality, retail and lifestyle industries.



Rykon Group of Companies

• Administrative Assistant

  • Jan 2019 - Jan 2020

  Handling client reception, maintaining polite, professional communication via phone, e-mail, and mail, file management and organization, invoicing, accounting, managing inventory and supplies, while anticipating the needs of others to ensure a seamless and positive experience. Handling client reception, maintaining polite, professional communication via phone, e-mail, and mail, file management and organization, invoicing, accounting, managing inventory and supplies, while anticipating the needs of others to ensure a seamless and positive experience.



Studio Corelam, ECUAD Health Design Lab and others

• Independent Graphic Designer

  • Apr 2016 - Jan 2020

  As an independent designer, I take on many roles, expanding into areas that enhance my designs—from social media management to product photography and copywriting. Other responsibilities include: project management, brand consultation, marketing, and concept creation. I design with empathy in mind, to bring ideas and stories to life through visual experiences that create a lasting impression.I have worked on a range of projects from brand identity design, website design, e-commerce management, product photography, catalogue design, social media marketing, advertising materials, presentations, research, facilitation of co-creation sessions and more. I believe that good design comes from good relationships—with people, the environment, and the cultures that shape them because at its core, design is about empathy and communication. With this, my process prioritizes immersive research to create a deep understanding of each unique story being told.I enjoy working with people who see design as an integral part of their company. Clients include: Studio Corelam, Westmount Wealth Group, MP Paint Masters Ltd., Peak Fire Protection Ltd., ECUAD Health Design Lab, & VALU COOP.



The Keg Steakhouse + Bar

• Canada
• Food and Beverage Services
• 700 & Above Employee

• Dining Room Server

  • Oct 2013 - May 2019

  Create an enjoyable dining experience by providing quality customer service through friendly and efficient service, teamwork, time management and communication. Tasks include: taking orders, serving food and drinks, and removing dinnerware from the table in a timely manner, menu memorization, reciting specials, answering questions, anticipating needs, educating guests on products to maximize sales opportunities, while possessing a strong knowledge of all food, liquor, wine, and beer selections, in addition to fostering client relationships and ensuring customer satisfaction. Past positions: Expeditor, Salad Tender, Hostess, Busser



WOO Publication

• Canada
• Design
• 1 - 100 Employee

• Media Director + Designer

  • Sep 2018 - Jan 2019

  Leading social media engagement initiatives, creative direction of campaigns, promotional materials, and event launches. Organizing content creation, scheduling, project management, overseeing photographers, videographers, etc. Working with the design team to create cohesive print and digital materials for the publication. Leading social media engagement initiatives, creative direction of campaigns, promotional materials, and event launches. Organizing content creation, scheduling, project management, overseeing photographers, videographers, etc. Working with the design team to create cohesive print and digital materials for the publication.



Java Express

• United States
• 1 - 100 Employee

• Barista, Shift Leader + Keyholder

  • Jun 2016 - Nov 2017

  As a shift leader, responsibilities ranged from: preparing hot and cold specialty coffee drinks, food preparation, and baking of fresh and prepared pastries and cookies, opening and closing duties, basic maintenance of coffee grinding and espresso machines, general cleaning, dish-washing, training new staff, cash handling, inventory management, product ordering, and building customer relations with new and regular customers. As a shift leader, responsibilities ranged from: preparing hot and cold specialty coffee drinks, food preparation, and baking of fresh and prepared pastries and cookies, opening and closing duties, basic maintenance of coffee grinding and espresso machines, general cleaning, dish-washing, training new staff, cash handling, inventory management, product ordering, and building customer relations with new and regular customers.



PUBLIC: Architecture + Communication

• Communication Design Intern

  • Apr 2016 - Apr 2016

  Under direction from the Creative Director: assisting in the production of presentation documents, preparing files for print, taking on small individual projects, and researching typography, colour systems, & imagery for exhibition projects. Under direction from the Creative Director: assisting in the production of presentation documents, preparing files for print, taking on small individual projects, and researching typography, colour systems, & imagery for exhibition projects.