Experience

Oasis Marinas

• United States
• Hospitality
• 1 - 100 Employee

• VP of Sales

  • Jun 2023 - Present



City Experiences

• United States
• Travel Arrangements
• 300 - 400 Employee

• General Manager

  • Nov 2019 - May 2023

  Here, I manage four departments including admin, sales, food and beverage, and marine operations, six direct and 400 indirect reports with oversight for two P&Ls with total annual sales of $33M in revenue and a $7M bottom line. I led my team to win the City of Year Award for Washington D.C., beating out nine other cities.• Responsible for operations of the Greater Washington D.C. region including dining and sightseeing cruises and water taxis in D.C., Alexandria, VA, and National Harbor, MD. • Maintain command of all financial aspects of operations including payroll, budget, forecasting, accounting, and invoicing.• Successfully lead large teams of professional and front-line employees, balancing different strategies based on individual needs and skill levels. • Promote brand identity and increase revenue by building relationships with key media outlets including broadcast, print, and online.• Foster a productive and inclusive culture to ensure a compatible and cohesive team by addressing challenges and solving problems through the implementation of creative solutions.• Currently in the process of rebuilding from the effects of Covid shutdowns and furloughs; retained and rehired 70% of the full-time team. • Manage end-to-end delivery of projects to increase profitability and customer experience including boat renovations, engaging stakeholders, managing timelines and budget, foreseeing challenges and risks, and identifying solutions.• Make data-driven, fact-based decisions regarding inventory and capital investments, managing cost expenditures and acquisitions to increase revenue.• Achieved sales target of $4.2M (net $1M) in Alexandria, VA for 2022 during a time when other markets were losing money, exceeding the bottom line by 3x through active management of discretionary expenses, strategic decision-making on investments and adjusting schedules to reduce labor expenses. Show less

• Director of Group Sales

  • Oct 2018 - Nov 2019

  In this role, I led a team of 16 sales professionals with a revenue target of $16M while reorganizing the sales team to align strengths and capabilities after the Washington D.C. and Alexandria markets merged. • Developed sales strategies, set team and individual targets for 16 direct reports, and provided training on achieving goals. As a result, led ten of 14 account managers to achieve 100% of sales goals and three others to 95% by instilling a culture of accountability through tracking and managing metrics focused on individual coaching. • Assumed role when the team was down $1M compared to the year prior (down 20%) and successfully recouped down revenue plus an additional $500K by end of the year. • Monitored team performance, assessed efficiency, and identified process improvement and streamlining opportunities. Collected and analyzed performance data and presented reports to senior management to make recommendations to increase productivity and revenue.• Improve cross-departmental relationships with informational sessions and trainings with each department, team gatherings, and promoting elevated communications between department leaders. Show less

• Director of Sales

  • Oct 2016 - Oct 2018

  In this position, I managed a group sales team of five with a budget of $6M in this first-time leadership role. I also oversaw sales and marketing functions combining entrepreneurial drive with business-management skills to create revenue and profit performance gains. • Exceeded 2016 revenue by +110% and 2017 revenue by +107% after the team failed to meet sales targets since 2012. • Trained personnel to ensure they achieved the sales targets and provide a positive guest experience through clear directives. • Led marketing and strategic communications strategy to increase promotion of product and service lines.• Regularly provided strategic communications and marketing of the brand including collateral, engaging with media, contributing to news segments, and conducting interviews.• Received Sales Leader Award in 2018 for achieving record sales of $6.48M, a 7% increase from the year prior. Show less

• Account Manager & Social Team Leader

  • Jul 2013 - Oct 2016

  I began my tenure with City Experiences as an individual account manager and was promoted to team lead, achieving 100% of sales goals in the first year, 118% the following year and 126% the third year. I earned top salesperson in the company during my third year of tenure. • Created an annual strategy to meet and exceed sales goals; researched prospects for potential business and regularly evaluated strategy and performance metrics to adjust approach.• Reviewed guest surveys weekly to create action plans to resolve issues and recognize our crew regarding positive feedback.• Became a Team Leader in 2015, leading four additional Account Managers to achieve a team target of $3.8M. • Developed strong relationships with all departments to foster a positive work experience and ensured the best possible guest experiences. Show less



Event Concepts, The Flying Bridge

• Washington D.C. Metro Area

• Sales Manager

  • Jan 2013 - Jun 2013

  Event Concepts is an event management company in the Chesapeake Bay region. They work with venues throughout the Annapolis, Baltimore and DC regions including The Inn at Perry Cabin, Herrington on the Bay and The Flying Bridge, a new rooftop venue on North Capitol in D.C., overlooking the Capital and Union Station. It has spectacular views of The Capitol, Union Station, and the Washington Monument. - Assisted in the management of The Flying Bridge by planning and executing events (averaging 2 events a week with 100+ guests), creating social media outlets (Twitter, Facebook, LinkedIn) and creating vendor relations. - Attended conventions to promote event company and The Flying Bridge and gain new leads. - Learned venues located in Annapolis and Baltimore to sell them to potential brides and build further vendor relations. - Prospected to major event planners in DC Metro region to promote new venue, The Flying Bridge, and bring them out to see the beautiful space. Show less



Chic Communications

• Public Relations and Communications Services
• 1 - 100 Employee

• Junior Account Associate

  • Jun 2011 - Dec 2011

  Chic Communications is a boutique firm focusing on public relations, marketing, special events, and social media outreach. Their expertise deals with fashion, beauty, luxury lifestyle, and corporate image. • Lead intern in Marketing and PR. - Assisted PR clients through social media outreach, website formation, press releases, press clippings, client lists and event organization. • Assisted in various marketing, PR, and event activities. - Found venues for events, made PowerPoints for presentations with clients, organized client information into databases, created numerous press releases for new product launches and client events. - Assisted on Extreme Makeover: Home Edition in Salisbury, MD; created multiple press releases for each step of the show, helped organize pep rallies for event, worked in media tent on the site of the show. - Planned Italian Market Wine Festival benefiting the Love for Luca Foundation helping raise money for children with cancer; created press releases, organized ticket sales, help schedule and set up vendor booths - Researched intently to create thorough media and contact lists for company/clients. Show less



Sinkland Farms

• United States
• Advertising Services
• 1 - 100 Employee

• Event Manager Intern

  • Sep 2010 - May 2011

  Sinkland Farms is a large venue offering opportunities for weddings, festivals, craft fairs, dinners, dances, parties, a corn maze, etc. • Researched and created a business plan for Sinkland Farms that would assist the farm in becoming more successful in upcoming years.. • Lead intern in helping transition Sinkland Farms into nonprofit organization. - Put together vendors and artisans for the farmer’s market and Artisan Center on the farm by marketing benefits of Sinkland as a venue to the vendors and artisans. - Assisted in making a Nature Trail that will be a lead attraction for schools to bring their students for field trips. • Assisted in the planning, organizing and catering of weddings on the farm. - Developed a wedding look-book for prospective weddings. - Organized and assisted with the catering, wedding party, rehearsal dinner, and day of events. • Marketed and Organized Second Annual Chili Cook-off. - Created marketing tools for Second Annual Chili Cook-Off: newspapers, banners, radio announcements, booths on campus, etc. - Sought out contestants for Chili Cook-off by marketing to students on different campuses and restaurants in the area. - Brought on important persons in the area as judges for cook-off: mayor of Blacksburg, well-known professor, coach on Virginia Tech football team. • Supported in the planning and promotion of the Pumpkin Festival and school field trips throughout the month of October. - Marketed festival and field trips to all local newspapers and magazines throughout Southwest Virginia and drove all around the area displaying signs and banners about pumpkin festival anywhere possible. Show less