Kelsey Masters
Customer Experience Marketing & Feature Sr. PM | Microsoft via Simplicity Consulting at Simplicity Consulting- Claim this Profile
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Bio
Credentials
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Coaching Skills for Leaders and Managers
LinkedInSep, 2018- Nov, 2024 -
Workplace Harassment Prevention
EmtrainAug, 2017- Nov, 2024
Experience
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Simplicity Consulting
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United States
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Business Consulting and Services
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100 - 200 Employee
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Customer Experience Marketing & Feature Sr. PM | Microsoft via Simplicity Consulting
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Oct 2021 - Present
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Calvin Klein
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United States
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Retail Apparel and Fashion
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700 & Above Employee
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Sr. Mgr of Site Optimization & Execution
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Feb 2020 - Oct 2021
- Lead a team of 7 associates responsible for the samples, images, copy, execution and merchandising of calvinklein.com. - Work cross-functionally with teams in the Studio, Marketing Production and Fashion to reduce the PDP image delivery timelines and costs. - Develop streamlined process to align studio and creative workflows to increase productivity for E-Commerce and Wholesale channels while reducing budget by >30%. - Create workstreams between Buying and Site Optimization to allow for the timely and efficient execution of launching seasonal product to the site. - Manage and control the fast track process in order to expedite imagery for inventory on hand that was never sampled or changed in production. - Build and track the budget for product site photography imagery expenses for the year. - Set forth SLA's and best practice's on the timing of sample and image delivery in order to track with inventory delivery timelines. - Work with internal Account Executives on the imagery and copy needs for the wholesale accounts for Calvin Klein underwear and men's apparel. - Partner with creative teams and marketing to ensure the timely and effective launch of campaigns and site flips. - Oversee reporting efforts on weekly launching cadences, null search, non-selling items and on-hand not live merchandise. - Manage site QA efforts and execution. - Identify best practices for category and collection merchandising by analyzing customer search and shopping patterns, and reviewing competitor sites. - Working alongside project managers and consultant group research to roll out PDP updates. - Partner with internal Product Groups to provide feedback and development needs for new imagery and merchandising databases. - Understand SEO best practices for PDP and work to implement changes on a monthly and seasonal basis. - Work alongside global studio and imaging partners on asset alignment, delivery and process. - Hire and manage top tier talent and freelance labor. Show less
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Nordstrom
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United States
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Retail
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700 & Above Employee
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Manager of Online Operations | Studio N New York
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Jun 2017 - Feb 2020
- Managing Supervisor for 6 Vendor Asset Specialists that handle image and product attribute acquisition for 40+ Customer Choices of luxury and designer items annually on Nordstrom.com. - Managing Supervisor for 1 Photo Studio Coordinator that is in charge of shipping and receiving all samples, as well as the opening duties for the facility. - Member of Nordstrom's Leadership Level Employee Appreciation Team, which works to improve friction points and ease the needs of the People Leaders for Nordstrom.com - Partner to the Studio Manager and Senior Producer in handling studio facilities needs. - Assisted in hiring and on-boarding a new assistant stylist to support the expansion of the product photography set from 1 stylist to 3. This included creating and updating the new workflow as the job grew and evolved. - Responsible for the training new hires on 6+ internal programs as well as on-set workflow.- Opening and Closing responsibilities for the studio Show less
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Studio N Product Coordinator for Via C
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Sep 2015 - Sep 2017
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Lead Product Coordinator - Studio N New York
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Jan 2017 - Jun 2017
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Product Coordinator
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Aug 2014 - Aug 2015
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Assistant Department Manager
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Aug 2013 - Aug 2014
Assistant Manager for Narrative, Point of View and Petites.
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Vince Camuto Specialist
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Jun 2013 - Aug 2013
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Salesperson
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Mar 2013 - Jun 2013
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Ameriprise Financial Services, LLC
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United States
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Financial Services
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700 & Above Employee
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Business Developer
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Jul 2012 - Apr 2013
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Just In Time Event Coordinating
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Lake Tapps, WA
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Assistant Event Coordinator
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Jun 2012 - Jan 2013
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Al Lago Ristorante
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Lake Tapps, WA
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Server
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Mar 2012 - Jul 2012
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Amazon
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United States
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Software Development
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700 & Above Employee
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Sales & Marketing Temp
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Nov 2011 - Feb 2012
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San Diego Magazine
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United States
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Book and Periodical Publishing
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1 - 100 Employee
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Digital Media Production Coordinator
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Oct 2010 - Jul 2011
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Sammy's Woodfired Pizza
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Restaurants
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1 - 100 Employee
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Server/Bartender
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2008 - 2011
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San Diego International Film Festival
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United States
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Entertainment Providers
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1 - 100 Employee
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Production/Event Coordinator
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Jan 2010 - Oct 2010
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Education
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Point Loma Nazarene University
Bachelor of Arts (B.A.), Managerial & Organizational Communications -
Institut catholique de Paris
French Studies