Kelsey Masters

Customer Experience Marketing & Feature Sr. PM | Microsoft via Simplicity Consulting at Simplicity Consulting
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Contact Information
us****@****om
(386) 825-5501
Location
New York, New York, United States, US

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Credentials

  • Coaching Skills for Leaders and Managers
    LinkedIn
    Sep, 2018
    - Nov, 2024
  • Workplace Harassment Prevention
    Emtrain
    Aug, 2017
    - Nov, 2024

Experience

    • United States
    • Business Consulting and Services
    • 100 - 200 Employee
    • Customer Experience Marketing & Feature Sr. PM | Microsoft via Simplicity Consulting
      • Oct 2021 - Present

    • United States
    • Retail Apparel and Fashion
    • 700 & Above Employee
    • Sr. Mgr of Site Optimization & Execution
      • Feb 2020 - Oct 2021

      - Lead a team of 7 associates responsible for the samples, images, copy, execution and merchandising of calvinklein.com. - Work cross-functionally with teams in the Studio, Marketing Production and Fashion to reduce the PDP image delivery timelines and costs. - Develop streamlined process to align studio and creative workflows to increase productivity for E-Commerce and Wholesale channels while reducing budget by >30%. - Create workstreams between Buying and Site Optimization to allow for the timely and efficient execution of launching seasonal product to the site. - Manage and control the fast track process in order to expedite imagery for inventory on hand that was never sampled or changed in production. - Build and track the budget for product site photography imagery expenses for the year. - Set forth SLA's and best practice's on the timing of sample and image delivery in order to track with inventory delivery timelines. - Work with internal Account Executives on the imagery and copy needs for the wholesale accounts for Calvin Klein underwear and men's apparel. - Partner with creative teams and marketing to ensure the timely and effective launch of campaigns and site flips. - Oversee reporting efforts on weekly launching cadences, null search, non-selling items and on-hand not live merchandise. - Manage site QA efforts and execution. - Identify best practices for category and collection merchandising by analyzing customer search and shopping patterns, and reviewing competitor sites. - Working alongside project managers and consultant group research to roll out PDP updates. - Partner with internal Product Groups to provide feedback and development needs for new imagery and merchandising databases. - Understand SEO best practices for PDP and work to implement changes on a monthly and seasonal basis. - Work alongside global studio and imaging partners on asset alignment, delivery and process. - Hire and manage top tier talent and freelance labor. Show less

    • United States
    • Retail
    • 700 & Above Employee
    • Manager of Online Operations | Studio N New York
      • Jun 2017 - Feb 2020

      - Managing Supervisor for 6 Vendor Asset Specialists that handle image and product attribute acquisition for 40+ Customer Choices of luxury and designer items annually on Nordstrom.com. - Managing Supervisor for 1 Photo Studio Coordinator that is in charge of shipping and receiving all samples, as well as the opening duties for the facility. - Member of Nordstrom's Leadership Level Employee Appreciation Team, which works to improve friction points and ease the needs of the People Leaders for Nordstrom.com - Partner to the Studio Manager and Senior Producer in handling studio facilities needs. - Assisted in hiring and on-boarding a new assistant stylist to support the expansion of the product photography set from 1 stylist to 3. This included creating and updating the new workflow as the job grew and evolved. - Responsible for the training new hires on 6+ internal programs as well as on-set workflow.- Opening and Closing responsibilities for the studio Show less

    • Studio N Product Coordinator for Via C
      • Sep 2015 - Sep 2017

    • Lead Product Coordinator - Studio N New York
      • Jan 2017 - Jun 2017

    • Product Coordinator
      • Aug 2014 - Aug 2015

    • Assistant Department Manager
      • Aug 2013 - Aug 2014

      Assistant Manager for Narrative, Point of View and Petites.

    • Vince Camuto Specialist
      • Jun 2013 - Aug 2013

    • Salesperson
      • Mar 2013 - Jun 2013

    • United States
    • Financial Services
    • 700 & Above Employee
    • Business Developer
      • Jul 2012 - Apr 2013

    • Assistant Event Coordinator
      • Jun 2012 - Jan 2013

  • Al Lago Ristorante
    • Lake Tapps, WA
    • Server
      • Mar 2012 - Jul 2012

    • United States
    • Software Development
    • 700 & Above Employee
    • Sales & Marketing Temp
      • Nov 2011 - Feb 2012

    • United States
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Digital Media Production Coordinator
      • Oct 2010 - Jul 2011

    • Restaurants
    • 1 - 100 Employee
    • Server/Bartender
      • 2008 - 2011

    • United States
    • Entertainment Providers
    • 1 - 100 Employee
    • Production/Event Coordinator
      • Jan 2010 - Oct 2010

Education

  • Point Loma Nazarene University
    Bachelor of Arts (B.A.), Managerial & Organizational Communications
    2006 - 2010
  • Institut catholique de Paris
    French Studies
    2008 - 2008

Community

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