Experience

Brands.co.nz

• New Zealand
• Manufacturing
• 1 - 100 Employee

• Marketing & Creative Lead

  • Jan 2020 - Present

  To manage and implement a full-funnel marketing strategy, designed to acquire and retain customers. Develop sales growth with cross-border and scalable conversions, using innovative creatives and a data-driven digital marketing strategy. To manage and implement a full-funnel marketing strategy, designed to acquire and retain customers. Develop sales growth with cross-border and scalable conversions, using innovative creatives and a data-driven digital marketing strategy.



Final Mile

• New Zealand
• Advertising Services
• 1 - 100 Employee

• Digital Lead

  • Jun 2019 - May 2023

  Establish & develop marketing sales strategies for onboarding partnerships; optimising their digital marketing for sustainable growth. Analysing & integrating digital marketing activation across platforms such as Facebook, Google, Tiktok, TVC, and eDMs. Leading a marketing team to produce creative content that will engage customers and drive acquisition to develop global value & interest. Establish & develop marketing sales strategies for onboarding partnerships; optimising their digital marketing for sustainable growth. Analysing & integrating digital marketing activation across platforms such as Facebook, Google, Tiktok, TVC, and eDMs. Leading a marketing team to produce creative content that will engage customers and drive acquisition to develop global value & interest.

• Ecommerce Manager

  • 2016 - 2019

  Review, implement and scale online sales through social media platforms and digital marketing. To improve customer experience through web development, UX/UI design and customer journey maps. Analysing data to create & test creative content to encourage high purchase intent behaviour. Review, implement and scale online sales through social media platforms and digital marketing. To improve customer experience through web development, UX/UI design and customer journey maps. Analysing data to create & test creative content to encourage high purchase intent behaviour.



Seddon Portrait House

• New Zealand
• Photography
• 1 - 100 Employee

• Photographer

  • 2013 - 2016

  Working closely with clients to capture photos of families, places and things through the use of creativity and technical abilities. Acquire new clients through phone and in-person consultations. To exceed expectations through the ability to edit and shoot engaging visual stories; producing desirable compositions and professional imagery to purchase. Working closely with clients to capture photos of families, places and things through the use of creativity and technical abilities. Acquire new clients through phone and in-person consultations. To exceed expectations through the ability to edit and shoot engaging visual stories; producing desirable compositions and professional imagery to purchase.