Experience

eChatter

• United States
• Research Services
• 1 - 100 Employee

• Marketing Manager

  • Oct 2022 - Present



Consulting Services

• Brentwood, Tennessee, United States

• Digital Consulting & Marketing

  • Oct 2020 - Present

  • Worked with retail clients to design and execute social media strategies • Intimately learned the clients’ product lines, business goals, and initiatives in order to create a social media presence that will drive traffic and increase sales • Conducted customer needs analysis and social media/digital research to identify which social platforms best meet the needs of each client, subsequently developing a strategy based on findings • Responsible for content creation, including original photography, images, visual and video content for Facebook, Instagram, and Pinterest • Published content and engaged with clients’ community to maintain engagement and increase reach and visibility • Monitored performance metrics to track performance and made adjustments to ensure clients’ KPIs were met Show less



Pear Tree Avenue

• United States
• Entertainment Providers
• 1 - 100 Employee

• Inventory Manager

  • Oct 2020 - Jul 2023

  • Responsible for inventory management for all 22 retail stores in preparation for buyout• In store inventory – responsible for receiving inventory via Retail Pro, transfers, receiving PO’s, restocks, etc.• Experience with manual and automated inventory recording• Developed extensive knowledge of the KWI system and RetailPro

• Assistant Store Manager, Wholesale Buyer, and Merchandiser

  • Feb 2018 - Oct 2020

  • Responsible for daily operational tasks including merchandising, goal setting, scheduling and conducting meetings with staff and vendors as needed, staff management• Employee recruiting, interviewing, hiring, and onboarding• Developed budgeting skills and knowledge surrounding wholesale buying• Accompanied upper management to AmericasMart (Giftmart) in Atlanta to identify product lines for upcoming sales seasons based on customer needs and interests identified through reporting • Collaborated on purchasing decisions based on knowledge of customer needs and interests through hands on customer engagement and digital marketing as part of my daily routine• Successfully predicted seasonal trends which led to an increase in sales and foot traffic• Responsible for creating a visually appealing sales floor though the unique combination of merchandising science methodologies and data obtained through customer interactions, digital marketing initiatives, and annual sales data• Developed relationships with vendors, clients, customers, and key stakeholders to create a multidisciplinary approach to buying and merchandising Show less

• Digital Marketing Associate

  • Feb 2017 - Oct 2020

  • Worked closely with Marketing Manager to provide imagery and content for digital marketing campaigns and initiatives• Consulted with marketing team on digital strategy with performance monitoring as a guide• Built organic, engaged audiences through Facebook, Instagram, and Pinterest content marketing• Utilized merchandising skills and experience to create visually appealing and engaging content, which led to increased web and foot traffic, ultimately resulting in increased sales Show less

• Keyholder

  • Oct 2015 - Feb 2018

  • Promoted to a management position in which I was responsible for opening and closing the store and managing staff alongside basic day to day operational tasks• Developed relationships with vendors to learn more about product lines and options for merchandising• Reviewed performance standards and data with upper management on a regular basis to ensure sales goals were met

• Sales Representative

  • Sep 2014 - Oct 2015

  • Engaged with & assisted customers with product recommendations and suggestions• Developed customer relationships which resulted in an increase in repeat customers• Promoted within one year to a management position



Full Life Assembly of God

• Brentwood, Tennessee, United States

• Social Media/Digital Marketing Consultant

  • Feb 2020 - Jul 2023

  Currently serve as a social media/digital marketing consultant, as the church was looking for a strategy to maintain engagement and participation in services and activities during the COVID period. The goal is to maintain and stay engaged with church community while building a strategy that could be used post COVID. • Consulted with church leaders to review current social media presence and performance and create a strategy for future initiatives • Conducted a baseline assessment to determine strengths and areas for improvement, research to identify core audience, and created a digital marketing plan • Created and published content on Facebook and Instagram on a consistent basis to gauge interest and engagement • Engaged with community as needed and monitored performance • Successfully developed a consistent content calendar through photography, visual content, and church created content that maintained solid levels of engagement while increasing audiences on both platforms • Reviewed performance of content and made adjustments as necessary to ensure maximum efficiency, reach, and engagement Show less



Starbucks

• United States
• Retail
• 700 & Above Employee

• Barista

  • Nov 2013 - Aug 2014

  • Served customers in a timely, efficient manner, developing strong customer experience skillsets • Developed product line knowledge to be able to prepare orders, make recommendations, and assist customers with their orders • Promoted to a management position within the first few months of employment • Gained knowledge of operational procedures, including opening and closing on a regular basis • Served customers in a timely, efficient manner, developing strong customer experience skillsets • Developed product line knowledge to be able to prepare orders, make recommendations, and assist customers with their orders • Promoted to a management position within the first few months of employment • Gained knowledge of operational procedures, including opening and closing on a regular basis