Marketing Manager

• May 2023 - Present

Senior Marketing Specialist

• May 2022 - May 2023

Director of Marketing & Events

• Jun 2018 - May 2022

Conducted market research to enhance branding strategies and retain customer loyalty, leading to 15% sales increase and 10% brand awareness growth via internal/external marketing campaigns. Maintained brand consistency in campaigns and marketing materials, while targeting specific audiences. Oversaw SEO campaign expenses, predicting monthly costs and resolving discrepancies to optimize financial budget. Implemented data-driven Facebook content strategy for 77% organic impressions growth in 6 months, driving greater brand awareness and audience engagement. Contributed to 50% annual sales increase through strategic planning, execution, and team collaboration. Played a key role in company growth and meeting sales targets. Executed visually captivating email campaigns with a 27%+ click-through rate, surpassing the industry benchmark of 7%. Designed engaging content that resonated with the target audience and drove high engagement. Devised and implemented social media programs for Facebook and Instagram, driving pre/post-market interest among luxury audiences to increase sales by $150M. Managed an annual marketing budget of $500K+, ensuring optimal resource allocation and adherence to budgetary constraints. Contributed to maximizing ROI by prioritizing impactful marketing initiatives and monitoring expenditures. Show less

Social Media Manager

• 2017 - 2018

Enhanced audience satisfaction and engagement by addressing customer queries, comments, and complaints. Developed social business strategies and solutions to establish credible online brands. Actively evaluated data and reported social media and online marketing campaign results to measure outreach effectiveness. Investigated competitor pages for backlink and keyword opportunities. Increased orders by 12% through developing, expanding, and maintaining Olive Nation's social media presence. Proficiently leveraged social media platforms to increase brand visibility, engagement, and sales. Implemented an effective social media strategy, leading to a 42.3% increase in Facebook post engagement and a 33.9% increase in clicks within six months. Show less

Social Media and Communication Coordinator

• 2015 - 2018

Administered social media channels, including Facebook, Twitter, Instagram, Tumblr, and YouTube, as the primary administrator for the Chapman University Office of Admission. Grew the university's Instagram account to increase engagement and outreach. Executed the ChapmanBound campaign on multiple social media platforms, engaging with prospective applicants and parents and promoting the university's brand effectively. Developed dynamic storytelling initiatives that utilized interactive media to promote Chapman University. Collaborated with Strategic Marketing Office, Panther Productions, and other campus departments to drive brand awareness. Created engaging promotions, contests, and original content aligned with Chapman University's enrollment goals. Leveraged storytelling across multiple social media platforms to increase engagement. Achieved over 17k weekly impressions by fostering effective engagement and connections with the target audience. Effectively utilized Cascade to build and maintain the Office of Admission website and admission-related pages for over 20 undergraduate academic departments, demonstrating website design and management proficiency. Show less

Social Media Analyst

• Jan 2014 - 2017

-Increased Facebook reach by 23% in the first week. -Tripled Followers over four months. -Tested Facebook boosted posts that resulted in 11,792 views from a single post. -Recommended goals for social media and reported weekly updates to the client. -Organized and maintained the company calendar. -Increased Facebook reach by 23% in the first week. -Tripled Followers over four months. -Tested Facebook boosted posts that resulted in 11,792 views from a single post. -Recommended goals for social media and reported weekly updates to the client. -Organized and maintained the company calendar.

Communications Intern

• Apr 2014 - Aug 2014

-Utilized Google analytics to better understand what pages on the website are clicked the most resulting in a more usable website. -Edited school event calendar to ensure that all information was current and accurate. -Wrote article that informed parents, media, staff and students about campus events. -Developed mock press kits for Servite High School. Researched ad rates with local publications for potential media buy. -Utilized Google analytics to better understand what pages on the website are clicked the most resulting in a more usable website. -Edited school event calendar to ensure that all information was current and accurate. -Wrote article that informed parents, media, staff and students about campus events. -Developed mock press kits for Servite High School. Researched ad rates with local publications for potential media buy.

Public Relations Intern

• May 2012 - Oct 2012