Account Manager

• Nov 2022 - Present

Marketing Specialist

• Mar 2019 - Apr 2022

Wrote and executed marketing strategies to meet applicant goals and increase the quality of applications for positions throughout 38 clients in 10 markets across the six states. Increased brand awareness in seven new markets across seven different states through digital and traditional marketing measures, increasing interest between 204% to 892% per market over the previous yearCollaborated with outside marketing agencies, Digital Marketing Specialists, Data Analysts, and Graphic designers to create and execute the most effective marketing plansConducted market and industry level research and development to adapt marketing strategies as we continued to market through the COVID-19 pandemic to ensure essential businesses were fully staffedUtilized inbound marketing methodology while creating content to increase brand, event, and job awareness Managed annual marketing budgets between $5,000 and $120,000Managed eight social media accounts Show less

Marketing Assistant

• Mar 2018 - Mar 2019

Created and optimized over 1,400 job descriptions to promote positions, increasing organic applications by 125%Created and executed content calendar based on company initiatives, events, personnel, and moreOrganized company focused events including monthly employee engagement events, quarterly employee reward programs, and charity drives dedicated to improving employee morale and company cultureParticipated as the marketing lead for company initiatives, events, and committees, including: family day events, and committees dedicated to improving company culture and hiring veterans and their spousesManaged the company Instagram account which led to a 165% increase in followers Show less

Staff writer and photographer

• May 2016 - Mar 2018

Wrote a variety of stories, including sponsored content as well as true journalistic pieces, for several different online and print publications including the Atlanta Journal-Constitution, Gulfshore Business magazine, the University of Georgia Research magazine, Engineering Georgia, Pulse magazine, HGTV.com and more Worked alongside PR officers and media contacts to obtain interviews, statistics, and other information as well as photographs Planned and executed photo shoots as well as edited photos and captions based on information from interviews and research Created weekly newsletters based on announcements, upcoming events, and other relevant information Show less