Experience

TriGreen Equipment

• United States
• Farming
• 100 - 200 Employee

• Corporate Marketing Manager

  • Nov 2022 - Present



John Deere

• United States
• Machinery Manufacturing
• 700 & Above Employee

• Product Marketing Manager - Advanced Guidance

  • Nov 2021 - Nov 2022

  Des Moines Metropolitan Area Lead marketing efforts for five precision guidance technologies Create clear messaging and support business model strategy for upcoming product launches Understand and represent customer needs for future product development

• B2C Specialist

  • Jun 2020 - Nov 2021

  Nashville, Tennessee, United States Supported dealer sales and marketing efforts focused on the business to consumer (B2C) market. Represented the B2C purchase funnel and opportunities to improve processes to better serve customers. Focused on innovation in e-commerce and navigating historically low inventory levels with dealer organizations across the mid-south.

• Dealer Development Specialist

  • May 2018 - May 2020

  Olathe, Kansas, United States Led dealer optimization efforts in support of precision ag dealer strategy, including mainstreaming and agronomic implementation. Collaborated with strategy, tactical, training and field teams to create aligned resources for dealers.

• Marketing Representative

  • Jan 2017 - Apr 2018

  Harvester Works - East Moline, IL & Corporate Business Division - Olathe, KS Harvester Works Current Products Marketing: Development of sales tools in support of the launch of the S700 combine and accompanying front end equipment including a printed handbook, innovative digital sales guides and measurable customer value calculators and videos. Support of the MY18 Harvesting Solution Sales Training through planning for and instructing over 600 dealers and field team members. Continued support of the S700 prior to and in the early stages of EOP through participation… Show more Harvester Works Current Products Marketing: Development of sales tools in support of the launch of the S700 combine and accompanying front end equipment including a printed handbook, innovative digital sales guides and measurable customer value calculators and videos. Support of the MY18 Harvesting Solution Sales Training through planning for and instructing over 600 dealers and field team members. Continued support of the S700 prior to and in the early stages of EOP through participation at clinics and farm shows. Corporate Business Division: Supported the commercial accounts of a Corporate Business Manager during her leave. Duties included supporting all aspects of the sales process, including working closely with dealers, John Deere sales systems, and customer support. John Deere Training Camp: Supported the John Deere regional training program for dealers and field team members through leading discussions and experience of the restyled 3E series tractor. Supported setup of the compact utility tractor station and worked collaboratively to develop delivery tactics.

• Marketing Intern

  • May 2016 - Dec 2016

  Urbandale, IA - Intelligent Solutions Group I supported the FFA Technology Integration Pilot Program with the goal of helping John Deere become a partner in the FFA classroom through ISG technologies. Responsibilities included preparation for a launch event, development of program plans and information, and support of advisors and dealers in the program.



CAST (Council for Agricultural Science and Technology)

• United States
• Writing and Editing
• 1 - 100 Employee

• Administrative Assistant, Editorial and Marketing

  • Jan 2016 - May 2016

  Ames, IA Duties include general preparation of marketing materials, assisting in CAST’s social media presence, monitoring publication impacts and general office responsibilities



Iowa Agriculture Literacy Foundation

• Education Programs Intern

  • Jan 2015 - Dec 2015

  West Des Moines, Iowa



Iowa Pork Industry Center

• Communications Assistant

  • Sep 2014 - Dec 2014

  Iowa State University Extension Through the Science with Practice program at Iowa State, I sharpened my written and visual communication skills. Worked with the PorkBridge and SowBridge programs, development of newsletters and press releases, and creation of promotional bulletin boards.



DeKalb County Farm Bureau

• Ag Literacy Intern

  • May 2014 - Aug 2014

  Supported county Agriculture Literacy Coordinator efforts, including agriculture in the classroom programs such as Summer Agriculture Institutes, community events, and writing.