Experience

Tuscaloosa Tourism and Sports - Visit Tuscaloosa

• United States
• Hospitality
• 1 - 100 Employee

• President and CEO

  • Oct 2022 - Present

• VP of Marketing and Communications

  • Apr 2021 - Oct 2022

  Sharing the good story of why you should Visit Tuscaloosa!



Bryant Bank

• United States
• Banking
• 100 - 200 Employee

• VP, Marketing Director

  • Aug 2016 - Apr 2021

  Provide oversight and guidance for the Alabama based, 15-branch community bank with an emphasis on strategy, internal and external communication, marketing and advertising efforts, and community relations support. Provide oversight and guidance for the Alabama based, 15-branch community bank with an emphasis on strategy, internal and external communication, marketing and advertising efforts, and community relations support.



Junior Achievement of Middle Tennessee

• United States
• Non-profit Organization Management
• 1 - 100 Employee

• Sr. Development and Marketing Manager

  • Jul 2015 - Aug 2016

  - Worked with Grant Writer to write, submit and receive the $200,000 Bank of America Neighborhood Grant in 2016 - Developed, executed and managed annual fundraising plan through retention and recruitment of individuals, foundations and corporate partners - Created and managed PR and Marketing initiatives, including social media and brand strategy - Oversaw production of e-newsletters, promotional materials, news releases and website content - Assisted in the creation of a $7 million Capital Campaign strategic plan for the implementation of JA Finance Park - Generated annual development, marketing and event budgets - Managed one full-time staff, one part-time staff, the development and marketing-related Board Committees and JA associate board - Built relationships with key stakeholders and media partners in support of JA mission - Implemented a strategic individual giving campaign targeting JA’s 2,000 annual volunteers - Managed five (5) annual events with a net profit of $460,000 Show less



Tuscaloosa Tourism and Sports - Visit Tuscaloosa

• United States
• Hospitality
• 1 - 100 Employee

• Director of Event Operations & Sports Marketing

  • Dec 2010 - Jul 2015

  Within this position, I facilitated and executed all assigned Tuscaloosa Tourism and Sports sporting events. In addition to this, I served as a liaison to the City of Tuscaloosa when working with event organizers to successfully execute all recruited events. Examples of my role at TTSC are: Founder/Race Director and PR/Marketing Chair for the Tuscaloosa Half Marathon, Publicity & Sponsorship Chair and Performer liaison for the 2012 & 2015 Tuscaloosa Regional Air Show featuring the U.S. Navy Blue Angels, event director for the Druid City Arts Festival, local liaison & event operations for events such as the USA Triathlon Collegiate National Championships, The Color Run, AHSAA Regional Softball Championships and many more. Responsibilities: - Event director and liaison for TTS in-house and recruited sporting events and annual festivals - Established budgets, timelines, sponsorship proposals, volunteer plans and PR/Marketing/Social Media campaigns - Built relationships with key constituents, event rights holders, media and vendors for support of TTS mission - President/Race Director for Tuscaloosa Half Marathon with lead of event logistics, PR/Marketing & sponsors - PR/Marketing/Sponsorship Coordinator and performer liaison for Tuscaloosa Regional Air Show - Increased Tuscaloosa Half Marathon participation by 25 percent from 2012 to 2015 - Increased air show sponsorship sales 200 percent from 2010 to 2012 and an additional 15 percent in 2015 - Increased Mayor's Cup 5K sponsorship sales 150 percent from 2012 to 2015 - Increased Druid City Arts Festival attendance 27 percent and artist attendance 30 percent from 2013 to 2015 Show less



St. Jude Children's Research Hospital - ALSAC

• United States
• Non-profit Organizations
• 700 & Above Employee

• Academic Intern

  • May 2010 - Aug 2010

  - Organized and facilitated a “best practices” forum for regional collegiate students within “Up ‘til Dawn” Executive Boards - Conducted informative presentations to five North Carolina and South Carolina corporations - Assisted with event operations for 2010 Greensboro, NC Give thanks. Walk event & Charleston Friends of St. Jude event

• Executive Director - Up 'til Dawn

  • May 2008 - May 2010

  - Implemented and managed Executive Committee - Oversaw event operations for the Up ‘til Dawn Letter Writing Event/Fundraiser - Increased participation level 40 percent from 2008 to 2009; 135 participants to 230 participants at the main event - Increased total funds raised by 10 percent; 2009 - $28,000; 2010 - $31,500 - improved program awareness significantly - Educated 4,500 FHSU students through presentations and marketing objectives regarding St. Jude and Up ‘til Dawn



Fort Hays State University

• United States
• Higher Education
• 700 & Above Employee

• Director - Tigers in Service

  • 2007 - 2008

  - Planned and managed two week-long destination alternative breaks - Created service opportunities for FHSU students during the academic year and on National Days of Service - Encouraged social responsibility, community involvement & civic engagement through PR/Marketing and presentations - Planned and managed two week-long destination alternative breaks - Created service opportunities for FHSU students during the academic year and on National Days of Service - Encouraged social responsibility, community involvement & civic engagement through PR/Marketing and presentations