Experience

The Main Street District
• United States
• Non-profit Organizations
• 1 - 100 Employee
• Director of Marketing

  • Jan 2023 - Present


Experience Columbia SC

• United States
• Advertising Services
• 1 - 100 Employee

• Director of Marketing

  • Jan 2020 - Jan 2023

  -Maintained brand standards and messaging across four verticals, including leisure travel, meetings and conventions, sports travel, and local marketing.-Managed budgets related to traditional advertising, digital marketing, photo and video, sales collateral, promotional items and design services.-Evolved social media strategy to lean into trends and manage team members responsible for day-to-day social media posting.-Developed content strategy across four websites and managed team members responsible for day-to-day content updates.-Managed stakeholder e-newsletter, including writing and formatting content and database management.-Collaborated across departments to brainstorm ideas and place orders for promotional items, signage and sales collateral while maintaining brand standards.-Fostered new community relationships to increase local reach through networking and public speaking.-Nurtured existing community relationships with hospitality partners and stakeholders through individual meetings and calls.-Grew ambassador program to be a well-known initiative locally and within the tourism industry. Show less

• Marketing Specialist

  • Sep 2018 - Jan 2020

  -Managed deadlines and curated content across leisure, meetings and sports advertising campaigns.-Assisted in planning, promotion and execution of community-wide events (Governor’s Carolighting, Total Solar Eclipse, Governor’s Conference, March Madness, Battle at BullStreet).

• Marketing Associate

  • Aug 2015 - Sep 2018

  -Created advertising proposals and managed budgets for 30+ partners including preferred hotels, restaurants, events, attractions and municipalities in an effort to grow co-op advertising program.


Clemson University International Center for Automotive Research
• United States
• Automotive
• 100 - 200 Employee
• Assistant Marketing Manager (Intern)

  • Jan 2015 - May 2015

Native Sons
• United States
• Printing Services
• 1 - 100 Employee
• Event Marketing Intern

  • May 2013 - Aug 2013