Kelsey Rose (Griswold)
Vice President of Product Management at GoFormz- Claim this Profile
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Bio
Peter Thuener
Kelsey hits all the checkmarks as far as excellent product managers go. She's patient, technical, well-spoken, highly organized, and efficient. After every release we had major customers bombard us with bugs or complaints that they claimed were crippling their business. Kelsey knew the feature enhancement or new product in and out and would provide quick and accurate solutions. While she has a firm backbone for customers she also has a kind humorous confidence that allows her to easily integrate into any engineering team of any size.
Peter Thuener
Kelsey hits all the checkmarks as far as excellent product managers go. She's patient, technical, well-spoken, highly organized, and efficient. After every release we had major customers bombard us with bugs or complaints that they claimed were crippling their business. Kelsey knew the feature enhancement or new product in and out and would provide quick and accurate solutions. While she has a firm backbone for customers she also has a kind humorous confidence that allows her to easily integrate into any engineering team of any size.
Peter Thuener
Kelsey hits all the checkmarks as far as excellent product managers go. She's patient, technical, well-spoken, highly organized, and efficient. After every release we had major customers bombard us with bugs or complaints that they claimed were crippling their business. Kelsey knew the feature enhancement or new product in and out and would provide quick and accurate solutions. While she has a firm backbone for customers she also has a kind humorous confidence that allows her to easily integrate into any engineering team of any size.
Peter Thuener
Kelsey hits all the checkmarks as far as excellent product managers go. She's patient, technical, well-spoken, highly organized, and efficient. After every release we had major customers bombard us with bugs or complaints that they claimed were crippling their business. Kelsey knew the feature enhancement or new product in and out and would provide quick and accurate solutions. While she has a firm backbone for customers she also has a kind humorous confidence that allows her to easily integrate into any engineering team of any size.
Experience
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GoFormz
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United States
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Software Development
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1 - 100 Employee
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Vice President of Product Management
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Feb 2023 - Present
Lead the overall product strategy and vision for all GoFormz products, focusing on executive collaboration, strategy fruition, and team cultivation. In addition to Senior Director of Product responsibilities (see below)
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Senior Director of Product Management
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Feb 2022 - Feb 2023
Managed a team of product managers, product designers, content writers and researchers providing guidance and mentorship to ensure successful product ideation, validation, development, and launch. Collaborated with cross-functional teams including Engineering, Sales, and Customer Success to ensure successful product launches and drive business growth. Contributed to the overall product strategy and vision for the company's flagship product, focusing on enabling teams to digitally… Show more Managed a team of product managers, product designers, content writers and researchers providing guidance and mentorship to ensure successful product ideation, validation, development, and launch. Collaborated with cross-functional teams including Engineering, Sales, and Customer Success to ensure successful product launches and drive business growth. Contributed to the overall product strategy and vision for the company's flagship product, focusing on enabling teams to digitally capture data from anywhere on any device. Served as both a manager and an individual contributor, actively contributing to the product's development and success. Removed blockers for the team and implemented processes that produce efficiency, clarity, and progress.
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Director of Product Management
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Feb 2020 - Feb 2022
Manage a team of Product Managers and Product Designers in ideating, validating, developing and launching a product focused on enabling teams to digitally capture data from anywhere on, any device. Contribute to the product as both a manager and an individual contributor Remove blockers for my team and implement processes that produce efficiency, clarity, and progress
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Product Manager
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Aug 2018 - Feb 2020
Oversee development from ideation to launch of business-driving and customer-delighting products across the GoFormz ecosystem. Conduct market research and analysis to identify customer needs, collaborating with cross-functional teams to prioritize and implement product features. Manage product roadmap, setting clear metrics for success, and use data to iterate on products to improve user experience and drive growth. Communicate product updates and progress to internal… Show more Oversee development from ideation to launch of business-driving and customer-delighting products across the GoFormz ecosystem. Conduct market research and analysis to identify customer needs, collaborating with cross-functional teams to prioritize and implement product features. Manage product roadmap, setting clear metrics for success, and use data to iterate on products to improve user experience and drive growth. Communicate product updates and progress to internal stakeholders and external customers, gathering feedback and incorporating it into product development.
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BL3NDlabs
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Product Manager
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Jan 2018 - Aug 2018
Manage high-level custom software driven projects that aim to change the world. Plan and manage all aspects of each project as requirements change and/or evolve. Communicate with clients on a daily basis to ensure satisfaction and improve on performance. Work with an ever-evolving process to better BL3ND’s performance and success. Ensure my team’s tasks are completed on time and fulfill all requirements. Offer feedback to the client based on best practices and UX/UI design recommendations… Show more Manage high-level custom software driven projects that aim to change the world. Plan and manage all aspects of each project as requirements change and/or evolve. Communicate with clients on a daily basis to ensure satisfaction and improve on performance. Work with an ever-evolving process to better BL3ND’s performance and success. Ensure my team’s tasks are completed on time and fulfill all requirements. Offer feedback to the client based on best practices and UX/UI design recommendations. Listen to client feedback and improve on all areas as needed. Show less Manage high-level custom software driven projects that aim to change the world. Plan and manage all aspects of each project as requirements change and/or evolve. Communicate with clients on a daily basis to ensure satisfaction and improve on performance. Work with an ever-evolving process to better BL3ND’s performance and success. Ensure my team’s tasks are completed on time and fulfill all requirements. Offer feedback to the client based on best practices and UX/UI design recommendations… Show more Manage high-level custom software driven projects that aim to change the world. Plan and manage all aspects of each project as requirements change and/or evolve. Communicate with clients on a daily basis to ensure satisfaction and improve on performance. Work with an ever-evolving process to better BL3ND’s performance and success. Ensure my team’s tasks are completed on time and fulfill all requirements. Offer feedback to the client based on best practices and UX/UI design recommendations. Listen to client feedback and improve on all areas as needed. Show less
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Miva, Inc.
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United States
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Software Development
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1 - 100 Employee
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Project Manager
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Apr 2017 - Dec 2017
Manage ecommerce site-build projects from start to completion, including post launch care and ongoing maintenance. Interpret scope to discover the clients specific needs and requests, then create a project plan based on agreed upon goals with the client and my team. Analyze store data using Google Analytics for pain points to ensure our plan will optimize the user experience and produce a higher conversion rate. Provide exceptional customer care by building a relationship with each client and… Show more Manage ecommerce site-build projects from start to completion, including post launch care and ongoing maintenance. Interpret scope to discover the clients specific needs and requests, then create a project plan based on agreed upon goals with the client and my team. Analyze store data using Google Analytics for pain points to ensure our plan will optimize the user experience and produce a higher conversion rate. Provide exceptional customer care by building a relationship with each client and placing their needs first. Work with various departments and team members to provide our best experience for each project, regardless of size. Maintain the scope of the project by utilizing weekly SCRUM meeting and maintaining a proactive agile project format in order to be ready with various alternatives that could better suit the client’s needs. Show less Manage ecommerce site-build projects from start to completion, including post launch care and ongoing maintenance. Interpret scope to discover the clients specific needs and requests, then create a project plan based on agreed upon goals with the client and my team. Analyze store data using Google Analytics for pain points to ensure our plan will optimize the user experience and produce a higher conversion rate. Provide exceptional customer care by building a relationship with each client and… Show more Manage ecommerce site-build projects from start to completion, including post launch care and ongoing maintenance. Interpret scope to discover the clients specific needs and requests, then create a project plan based on agreed upon goals with the client and my team. Analyze store data using Google Analytics for pain points to ensure our plan will optimize the user experience and produce a higher conversion rate. Provide exceptional customer care by building a relationship with each client and placing their needs first. Work with various departments and team members to provide our best experience for each project, regardless of size. Maintain the scope of the project by utilizing weekly SCRUM meeting and maintaining a proactive agile project format in order to be ready with various alternatives that could better suit the client’s needs. Show less
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FMG
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United States
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Advertising Services
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200 - 300 Employee
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Customer Success Coordinator- Team Lead
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Jul 2016 - Apr 2017
Ensure the success of Customer Success Team Members and their designated clients. Field questions, concerns, and solve problems pertaining both to the CSC process and customer relationships. Provide guidance for Financial Advisors, Investment Banks and Insurance Agents through the 60-90 day process of building a unique exclusive website. Manage time effectively and exceptionally care for each client over a period of months (average of 50 clients at a time). Accomplish tasks in a timely… Show more Ensure the success of Customer Success Team Members and their designated clients. Field questions, concerns, and solve problems pertaining both to the CSC process and customer relationships. Provide guidance for Financial Advisors, Investment Banks and Insurance Agents through the 60-90 day process of building a unique exclusive website. Manage time effectively and exceptionally care for each client over a period of months (average of 50 clients at a time). Accomplish tasks in a timely manner to keep to the schedule of the website building process. Accommodate for unique requests and work with a team of developers to create unique websites. Ensure that each client's experience is remarkable and entirely satisfactory.
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Customer Success Coordinator
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Aug 2015 - Aug 2016
Ensure the success of Customer Success Team and their designated clients. Field questions, concerns, and solve problems pertaining both to the CSC process and customer relationships. Provide guidance for Financial Advisors, Investment Banks and Insurance Agents through the 60-90 day process of building a unique exclusive website. Manage time effectively and exceptionally care for each client over a period of months (average of 50 clients at a time). Accomplish tasks in a timely manner to keep… Show more Ensure the success of Customer Success Team and their designated clients. Field questions, concerns, and solve problems pertaining both to the CSC process and customer relationships. Provide guidance for Financial Advisors, Investment Banks and Insurance Agents through the 60-90 day process of building a unique exclusive website. Manage time effectively and exceptionally care for each client over a period of months (average of 50 clients at a time). Accomplish tasks in a timely manner to keep to the schedule of the website building process. Accommodate for unique requests and work with a team of developers to create unique websites. Ensure that each client's experience is remarkable and entirely satisfactory.
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Customer Service Representative
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May 2015 - Aug 2015
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Education
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Whitworth University
Bachelor of Arts - BA, Sociology -
Whitworth University
Bachelor's degree, Sociology