Marketing Manager

• Apr 2022 - Present

Marketing Specialist - International Divsion

• Dec 2021 - Apr 2022

• Developing and updating the Internationalization Marketing and Communications Plan • Coordinating, prioritizing and managing the flow of marketing and communication requests • Drafting, designing, and producing multi country communications and marketing products (videography, photography, digital communications, etc.) • Coordinates campaign efforts to recruit international partnerships and assist with student recruitment • Working closely with the International Manager(s), and in-country representatives in various partnerships (i.e. India, China, Japan, etc.) to develop recruitment focused communications / key messaging • Coordinates subcontractor services by obtaining price quotes, establishing delivery details and overseeing production schedules • Assisting with the development and implementation of various projects by drafting communications to support recruitment and retention, and community/network information and initiatives • Participating in college wide events on behalf of the International department (i.e. Open Houses, Diversity Week, etc.) • Gathering and tabulating information from current International students through surveys, focus groups and workshops to determine best practices and feedback for continuous improvements • Providing continuous and scheduled communication with current International students including graphic design and marketing initiatives • Developing and managing International’s social media and website activity • Ensuring messages support International enrolment targets, priorities and community engagement

Marketing Coordinator

• Aug 2020 - Dec 2021

o Developed launch strategies for 5 cafes, differing by demographics and location o Assisted in the development and implementation of the company’s brand guidelines o Marketed products and services by developing and implementing marketing and advertising campaigns o Evaluated and monitored campaign performance by analyzing key metrics and creating reports o Designed and implemented social media strategies to align with business goals - generating, editing, and publishing engaging content weekly o Communicated with followers and responded to queries in a timely manner and monitored customer reviews o Designed brochures, posters, graphics, advertisements, PowerPoints and other communication materials o Created, proofreads, and edited copy for various marketing channels including press releases and blog posts, and optimized copy for search engine optimization o Communicated with internal department heads, including those of Engineering, Sales, Operations and Product, to facilitate the coordination of marketing campaigns o Developed and maintained good relationships with relevant media contacts o Designed and implemented direct email marketing campaigns o Studied competitors market behaviour and strategies and market trends, keeping up to date on industry activities

Marketing Coordinator

• Aug 2020 - Dec 2021

o Assisted in the development and implementation of the company’s brand guidelines o Designed and implemented social media strategies to align with business goals - generating, editing, and publishing engaging content weekly o Communicated with followers and responded to queries in a timely manner and monitored customer reviews o Designed brochures, posters, graphics, PowerPoints and other communication materials o Created proofread, and edited copy for various marketing channels including press releases and blog posts, and optimized copy for search engine optimization o Developed and maintained good relationships with relevant media contacts o Distributed product, technical and administrative bulletins to clients (B2B) o Planned meetings and trade shows by identifying and coordinating requirements, developing schedules and assignments, and coordinating mailing lists o Studied competitors market behaviour and strategies and market trends, keeping up to date on industry activities

Sales And Marketing Associate

• Jun 2019 - Jun 2020

• Prepares client documents - service level agreements, welcome letters, onboarding/offboarding tech requests • Manages and tracks projects via Microsoft Planner • Creates and maintains monthly and annual company revenue and expense reports via excel • Analyzes and forecasts monthly and annual growth rates via excel • Pursues business development opportunities by identifying and acting upon leads through sales and networking • Tracks sales leads via Microsoft excel • Builds and maintains relationships with clients • Acts as a point of contact for queries/complaints and escalates issues as appropriate • Works with management to set sales and revenue targets and works diligently to meet them • Ensures that client requests are handled timely and accurately • Develops brand awareness and online reputation via social media content management (Twitter, LinkedIn) • Designs promotional material – info-graphics, images, informational documents • Maintains professional and technical knowledge by attending educational workshops, establishing personal networks, and taking online courses • Assists in the creation of the company business plan by writing the marketing strategy and sales strategy • Facilitates weekly sales meetings with management team • Vendor relations

Marketing Teacher

• Sep 2017 - Sep 2018

• Prepared and delivered lectures to students on topics such as Marketing Management, Pricing Strategies, Product Strategies, Distribution Strategies and Promotion Strategies • Evaluated academic progress through assignments, tests, group work and a final exam • Established and maintained a learning environment in which students were actively engaged in the learning process • Attended professional meetings, education conferences, and teacher training workshops to maintain and improve professional competence • Developed a detailed semester plan including weekly subjects, homework assignments, teaching methods, potential difficulties and curriculum goals

Cultural Awareness Events Coordinator

• Sep 2016 - Apr 2017

• Organized cultural events to showcase diversity on campus (Chinese New Year, Diversity Week) • Worked with the student association to create and design events for international students that focus on celebrating diversity on campus and networking opportunities • Lead special events within the International Centre (ex. International Student Day) • Gave interviews/speaking as a representative of the International Centre at various events • Delivered campus tours to new/prospective students, agents, international visitors • Assisted and administered the deliverance of international programs or initiatives

Marketing/Recruitment Intern

• Apr 2016 - Aug 2016

On behalf of Georgian College: • Hosted seminars in various cities about education opportunities in Canada • Counselled students one on one about education opportunities in Canada at immigration consultancy offices • Provided creative ideas and innovative ways to ensure success in the promotion of events • Prepared for and taught Professional Development classes to three different groups of college students • Counselled CIIS students with concerns or queries about culture and schooling in Canada • Prepared for and facilitated a pre-departure orientation for students headed to Canada • Prepared for and presented Canadian Culture lectures as a guest speaker