Kelsey Cipriano
Director of Loyalty at Taco Mac Restaurant Group- Claim this Profile
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Topline Score
Bio
Ashley Hall
I had the privilege of having Kelsey on my team while at Newell Brands, and wholeheartedly recommend her. Kelsey is a hard worker, organized, strategic and a gifted story-teller - all of which make her an exceptional marketer and a critical member of any team. Additionally, Kelsey's ability to build relationships and work toward common goals cross-functionally makes her a joy to work alongside. Given the opportunity, I'd be thrilled to work with Kelsey again.
LinkedIn User
I had the pleasure of working with Kelsey on the Newell CRM team. She is wildly passionate about marketing, possesses an expertise in the consumer journey, aspires for perfection in all she does, and has the drive to produce great results! Kelsey’s organization skills also contribute to her success at managing high end projects from creation to execution effectively and efficiently. She also excels in strong communications and is bold enough to bring a fresh perspective to any business situation. I would highly recommend Kelsey as an asset to any team or organization and hope that we may cross paths again in the future.
Ashley Hall
I had the privilege of having Kelsey on my team while at Newell Brands, and wholeheartedly recommend her. Kelsey is a hard worker, organized, strategic and a gifted story-teller - all of which make her an exceptional marketer and a critical member of any team. Additionally, Kelsey's ability to build relationships and work toward common goals cross-functionally makes her a joy to work alongside. Given the opportunity, I'd be thrilled to work with Kelsey again.
LinkedIn User
I had the pleasure of working with Kelsey on the Newell CRM team. She is wildly passionate about marketing, possesses an expertise in the consumer journey, aspires for perfection in all she does, and has the drive to produce great results! Kelsey’s organization skills also contribute to her success at managing high end projects from creation to execution effectively and efficiently. She also excels in strong communications and is bold enough to bring a fresh perspective to any business situation. I would highly recommend Kelsey as an asset to any team or organization and hope that we may cross paths again in the future.
Ashley Hall
I had the privilege of having Kelsey on my team while at Newell Brands, and wholeheartedly recommend her. Kelsey is a hard worker, organized, strategic and a gifted story-teller - all of which make her an exceptional marketer and a critical member of any team. Additionally, Kelsey's ability to build relationships and work toward common goals cross-functionally makes her a joy to work alongside. Given the opportunity, I'd be thrilled to work with Kelsey again.
LinkedIn User
I had the pleasure of working with Kelsey on the Newell CRM team. She is wildly passionate about marketing, possesses an expertise in the consumer journey, aspires for perfection in all she does, and has the drive to produce great results! Kelsey’s organization skills also contribute to her success at managing high end projects from creation to execution effectively and efficiently. She also excels in strong communications and is bold enough to bring a fresh perspective to any business situation. I would highly recommend Kelsey as an asset to any team or organization and hope that we may cross paths again in the future.
Ashley Hall
I had the privilege of having Kelsey on my team while at Newell Brands, and wholeheartedly recommend her. Kelsey is a hard worker, organized, strategic and a gifted story-teller - all of which make her an exceptional marketer and a critical member of any team. Additionally, Kelsey's ability to build relationships and work toward common goals cross-functionally makes her a joy to work alongside. Given the opportunity, I'd be thrilled to work with Kelsey again.
LinkedIn User
I had the pleasure of working with Kelsey on the Newell CRM team. She is wildly passionate about marketing, possesses an expertise in the consumer journey, aspires for perfection in all she does, and has the drive to produce great results! Kelsey’s organization skills also contribute to her success at managing high end projects from creation to execution effectively and efficiently. She also excels in strong communications and is bold enough to bring a fresh perspective to any business situation. I would highly recommend Kelsey as an asset to any team or organization and hope that we may cross paths again in the future.
Credentials
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HootSuite Certified Professional
-Nov, 2013- Nov, 2024
Experience
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Taco Mac Restaurant Group
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United States
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Restaurants
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400 - 500 Employee
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Director of Loyalty
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Apr 2023 - Present
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Walk-On's Sports Bistreaux
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United States
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Restaurants
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300 - 400 Employee
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Director of Loyalty and E-Commerce
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Feb 2022 - Apr 2023
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Inspire
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United States
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Restaurants
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700 & Above Employee
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Manager, Owned Digital Channel Marketing
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Jan 2020 - Feb 2022
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Manager, Loyalty Marketing
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Sep 2018 - Jan 2020
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Newell Brands
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United States
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Manufacturing
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700 & Above Employee
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Associate Manager, Digital Marketing & CRM
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Feb 2017 - Aug 2018
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Veeam Software
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Internet and Email Marketing Specialist
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Jun 2016 - Feb 2017
• Worked collaboratively with Regional Marketing teams to provide appropriate online and email support for partner-events, webinars, and campaign execution—Awarded Veeam Marketing MVP of the year (2016)• Maximized marketing efforts for partners through Email campaign execution, Marketing asset creation and SEO efforts• Created weekly reports from Tableau Analytics including Email, SEO, Marketing asset downloads, and Social Media statistics/usage• Provided custom-created email templates, registration pages, microsites and related internet marketing deliverables Show less
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Channel Marketing Coordinator
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Oct 2014 - Jun 2016
• Track marketing-related data: leads obtained, events completed, agreements fulfilled, etc. and prepare reports on effectiveness of Veeam Marketing activities.• Evaluate short and long-term campaign ROI and supply Marketing/Sales Departments with statistics• Coordinate hand-in-hand with Sales and Marketing Teams to ensure follow-up is effective—loading information into both Salesforce and Marketo regarding information with e-cards sent, etc.• Organize event logistics with both partners and Sales Teams for the NA Northeast Region.• Process requests for Market Development Funds and Co-Op funding for the NE Region Marketing activities (i.e. Automated Email Marketing platform, Website presence, Offline Events) Show less
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AMERICAN EAGLE OUTFITTERS INC.
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United States
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Retail
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700 & Above Employee
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Sales Associate
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Mar 2013 - Jun 2014
• Focused on selling product, providing outstanding customer service while promoting company’s purpose to our customers. Recognized for ability to quickly establish rapport with customers and up-sell products and services (credit cards, promotional programs, etc.) • Proved the ability to multi-task, effectively resolve customer issues and excel within a demanding and customer-focused environment. • Vast knowledge of brand and product information. • Promoted to Stylist within 5 months of hire. Show less
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Aerie by American Eagle
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Alpharetta GA, 30022
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Sales Associate
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Mar 2010 - Mar 2013
• Provided a personal and enjoyable experience for all customers resulting in repeat customers and increased sales. Consistently achieved highest per-shift sales average by up-selling purchases and suggesting accessories. • Provided expertise regarding marketing and merchandise location throughout the store to market promotions. • Performed all store functions- fitting expert (certified), marketing (display fixtures, racks), cashier and floor sales. • Promoted to Product Expert within 6 weeks of initial hire. Show less
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Education
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2010 - 2014
Kennesaw State University
Bachelor of Business Administration (B.B.A.), Marketing
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