Kelsea Graham

Creative / Visual Effects Artist at The Motion Refinery
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Contact Information
us****@****om
(386) 825-5501
Location
Des Moines Metropolitan Area, US
Languages
  • English -
  • Spanish Limited working proficiency

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Experience

    • United States
    • Media Production
    • 1 - 100 Employee
    • Creative / Visual Effects Artist
      • Aug 2021 - Present

      Concept and execute high-level presentations for CEO of a major grocery store chain. Concept and execute motion graphics for a variety of retail clients. Strategize and create programmatic digital ads for a variety of clients. Concept and execute high-level presentations for CEO of a major grocery store chain. Concept and execute motion graphics for a variety of retail clients. Strategize and create programmatic digital ads for a variety of clients.

    • Hong Kong
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Digital Art Director
      • Jan 2022 - Oct 2022

      Bring DTC e-commerce startup brands to the next level by strategizing and developing digital assets in line with brand guidelines including digital marketing campaigns, static social media posts, stories and motion graphics. Strategize and develop both long- and short-form content for blogs, newsletters, website, and social media. Manage Shopify website and blog using CSS and CMS; Create user journey flows and wireframes to improve the UX of website. Direct and style lifestyle and product photoshoots.

    • United States
    • Advertising Services
    • 100 - 200 Employee
    • Art Director
      • Feb 2019 - Aug 2021

      Reported and collaborated with Creative Director to develop collateral for clients ranging from expo signage to HTML5 digital banners. Developed storyboards, mixed and sourced audio, and animated graphics to create dynamic motion graphic videos. Handled tasks that required heavy conceptual and strategic thinking up front; lead day-to-day projects and client presentations; and prepared, supervised, and post-produced photoshoots. Worked closely with digital, video, and social media teams to deliver functional, strategic work.

    • United States
    • Advertising Services
    • 400 - 500 Employee
    • Graphic Designer
      • Aug 2017 - Jan 2019

      Concepted and executed digital materials, direct mail and point-of purchase materials for clients including BFGoodrich, Michelin, Neutrogena, Pella, Johns Manville, Alliant Energy and more. Worked with a team to triple Neutrogena’s Black Friday and Cyber Monday sales via email communication and a website takeover. Worked closely with Account Service, Insight and Strategy and Creative Directors to deliver work that exceeded the client’s ask. Concepted and executed digital materials, direct mail and point-of purchase materials for clients including BFGoodrich, Michelin, Neutrogena, Pella, Johns Manville, Alliant Energy and more. Worked with a team to triple Neutrogena’s Black Friday and Cyber Monday sales via email communication and a website takeover. Worked closely with Account Service, Insight and Strategy and Creative Directors to deliver work that exceeded the client’s ask.

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Marketing Coordinator
      • May 2017 - Aug 2017

      Developed and executed marketing campaigns across digital, email, social media, print collateral, and event materials for clients. Implemented and adhered all facets of brand standards for print and digital campaigns. Lead own work while keeping Art Director and VP of Communications informed. Partnered with Marketing Account Coordinators to understand project objectives and timelines. Ensured project deadlines are met.

    • Social Media Marketing Intern
      • Feb 2017 - May 2017

      Managed over nine social media accounts across multiple platforms and measured analytics. Produced graphics for Instagram, Twitter, Facebook, and client websites that doubled Instagram followers within two months. Created marketing collateral under tight deadlines. Prepared documents for print and digital use. Filmed and edited videos. Researched social media trends.

    • Gallery Monitor
      • Dec 2015 - Apr 2017

      Assisted in show installations and closings. Hosted gallery openings and greeted guests. Opened and closed gallery. Assisted in show installations and closings. Hosted gallery openings and greeted guests. Opened and closed gallery.

    • United States
    • Environmental Services
    • 1 - 100 Employee
    • Design Intern
      • Dec 2015 - Jan 2017

      Collaborated with Art Director to re-brand member magazine. Adhered to brand standards across print and digital collateral. Organized intensive Lightroom photo database, and edited photos for print and digital. Worked in fast paced environment to complete publications, event invitations, and various collateral for different departments. Managed Instagram account. Collaborated with Art Director to re-brand member magazine. Adhered to brand standards across print and digital collateral. Organized intensive Lightroom photo database, and edited photos for print and digital. Worked in fast paced environment to complete publications, event invitations, and various collateral for different departments. Managed Instagram account.

    • Certified Custom Framer
      • May 2015 - Aug 2015

      Worked with clients to choose coordinating frames; carefully handled artwork; managed inventory Worked with clients to choose coordinating frames; carefully handled artwork; managed inventory

Education

  • Drake University
    Bachelor of Arts (B.A.), Graphic Design
    2013 - 2017
  • Drake University
    Journalism, Advertising
    2013 - 2017

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