Director Sales Enablement and Enterprise Marketing

• Apr 2023 - Present

Developed GTM strategy to position company for strategic growth and positioning in marketplace. Created, implemented and managed corresponding sales enablement programs and initiatives to improve sales performance, productivity and revenue growth. Drove cross functional collaboration with marketing, product and coaching.

Account Director

• Sep 2021 - Apr 2023

Successfully managed a portfolio of key enterprise accounts including Google, L’Oreal, Nike, Duolingo, CAA etc, developing and executing account plans to achieve revenue and growth targets. When companies like Facebook, Google, LinkedIn, IBM, Nike and Siemens want their teams to perform at the next level, they turn to a secret weapon: LifeHikes. LifeHikes is a global professional training company created to help you navigate the path to lifelong growth. At the center of LifeHikes… Show more Successfully managed a portfolio of key enterprise accounts including Google, L’Oreal, Nike, Duolingo, CAA etc, developing and executing account plans to achieve revenue and growth targets. When companies like Facebook, Google, LinkedIn, IBM, Nike and Siemens want their teams to perform at the next level, they turn to a secret weapon: LifeHikes. LifeHikes is a global professional training company created to help you navigate the path to lifelong growth. At the center of LifeHikes is a Connected Learning Ecosystem. Imagine everything in one place – training programs, providers, technology, measurement, community, and certification for the most important skills for business and life. This combination provides a holistic approach to growth and will allow people to realize their fullest potential.

Senior Account Manager

• Aug 2018 - Sep 2021

Content4Demand is a content strategy and creation agency. We work with B2B firms across various industries, taking a buyer-centric approach to dynamic and engaging content, for improved marketing and business results. Built on a foundation of the SiriusDecisions Messaging Nautilus, we employ an end-to-end methodology that includes content strategy and messaging, content creation & development and campaign & promotion support. Content4Demand is a content strategy and creation agency. We work with B2B firms across various industries, taking a buyer-centric approach to dynamic and engaging content, for improved marketing and business results. Built on a foundation of the SiriusDecisions Messaging Nautilus, we employ an end-to-end methodology that includes content strategy and messaging, content creation & development and campaign & promotion support.

Senior Account Executive

• May 2012 - Aug 2018

Brafton offers turn-key digital marketing strategies for businesses - making it easy for businesses to build content strategies to achieve their online goals, create conversion-focused content and distribute it across search and social media. Our clients win more traffic and build leads online. We hold ourselves accountable for your results through custom reporting and continuous strategic refinement to help you grow your business. Content marketing is the creation and promotion of media… Show more Brafton offers turn-key digital marketing strategies for businesses - making it easy for businesses to build content strategies to achieve their online goals, create conversion-focused content and distribute it across search and social media. Our clients win more traffic and build leads online. We hold ourselves accountable for your results through custom reporting and continuous strategic refinement to help you grow your business. Content marketing is the creation and promotion of media that engages and nurtures your customers across the web. It’s the backbone of SEO, social media marketing, email marketing and websites that generate leads online. Specific Areas of Expertise: Content Marketing and Strategy, Persona Development and Messaging, Sales Funnel Optimization, Social Media Marketing, Custom Video Marketing, Influencer Campaigns Show less Brafton offers turn-key digital marketing strategies for businesses - making it easy for businesses to build content strategies to achieve their online goals, create conversion-focused content and distribute it across search and social media. Our clients win more traffic and build leads online. We hold ourselves accountable for your results through custom reporting and continuous strategic refinement to help you grow your business. Content marketing is the creation and promotion of media… Show more Brafton offers turn-key digital marketing strategies for businesses - making it easy for businesses to build content strategies to achieve their online goals, create conversion-focused content and distribute it across search and social media. Our clients win more traffic and build leads online. We hold ourselves accountable for your results through custom reporting and continuous strategic refinement to help you grow your business. Content marketing is the creation and promotion of media that engages and nurtures your customers across the web. It’s the backbone of SEO, social media marketing, email marketing and websites that generate leads online. Specific Areas of Expertise: Content Marketing and Strategy, Persona Development and Messaging, Sales Funnel Optimization, Social Media Marketing, Custom Video Marketing, Influencer Campaigns Show less

Account Executive

• Oct 2010 - May 2012