Kelly Bergen
Marketing Manager at Michigan Orthopaedic Surgeons- Claim this Profile
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Bio
Ariel Wan
Kelly's work in the Marketing department at St. Joe's has been nothing less than spectacular. What I am impressed with the most is her ability to juggle multiple tasks that have nothing to do with one another. Her mind switches gears all the time, but she is always on point. Kelly is a multi-tasking queen and still manages a professional and friendly personality. I remember when Kelly was first hired at St. Joe's, and I'm happy to say we've became close friends.
Mary Beth Potrykus
In working closely with Kelly, I find her to be a creative person, proficient in computers, dedicated to the Greater Brighton Area Chamber of Commerce, she is always looking for ways to streamline projects and what not at the chamber, and definitely a people person. Kelly is an asset to the Greater Brighton Area Chamber of Commerce.
Ariel Wan
Kelly's work in the Marketing department at St. Joe's has been nothing less than spectacular. What I am impressed with the most is her ability to juggle multiple tasks that have nothing to do with one another. Her mind switches gears all the time, but she is always on point. Kelly is a multi-tasking queen and still manages a professional and friendly personality. I remember when Kelly was first hired at St. Joe's, and I'm happy to say we've became close friends.
Mary Beth Potrykus
In working closely with Kelly, I find her to be a creative person, proficient in computers, dedicated to the Greater Brighton Area Chamber of Commerce, she is always looking for ways to streamline projects and what not at the chamber, and definitely a people person. Kelly is an asset to the Greater Brighton Area Chamber of Commerce.
Ariel Wan
Kelly's work in the Marketing department at St. Joe's has been nothing less than spectacular. What I am impressed with the most is her ability to juggle multiple tasks that have nothing to do with one another. Her mind switches gears all the time, but she is always on point. Kelly is a multi-tasking queen and still manages a professional and friendly personality. I remember when Kelly was first hired at St. Joe's, and I'm happy to say we've became close friends.
Mary Beth Potrykus
In working closely with Kelly, I find her to be a creative person, proficient in computers, dedicated to the Greater Brighton Area Chamber of Commerce, she is always looking for ways to streamline projects and what not at the chamber, and definitely a people person. Kelly is an asset to the Greater Brighton Area Chamber of Commerce.
Ariel Wan
Kelly's work in the Marketing department at St. Joe's has been nothing less than spectacular. What I am impressed with the most is her ability to juggle multiple tasks that have nothing to do with one another. Her mind switches gears all the time, but she is always on point. Kelly is a multi-tasking queen and still manages a professional and friendly personality. I remember when Kelly was first hired at St. Joe's, and I'm happy to say we've became close friends.
Mary Beth Potrykus
In working closely with Kelly, I find her to be a creative person, proficient in computers, dedicated to the Greater Brighton Area Chamber of Commerce, she is always looking for ways to streamline projects and what not at the chamber, and definitely a people person. Kelly is an asset to the Greater Brighton Area Chamber of Commerce.
Experience
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Michigan Orthopaedic Surgeons
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United States
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Medical Practices
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1 - 100 Employee
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Marketing Manager
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Oct 2021 - Present
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St. Joe’s - Marketing & Communications Manager
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Jul 2015 - May 2019
Managed all marketing and communications for St. Joseph Mercy Livingston Hospital and St. Joseph Mercy Brighton Health Center, including promotion of Trinity Health's $41 million capital investment to renovate facilities and bring new health care services to Livingston County; Managed marcom needs for community health care services including Diabetes Education, Emergency Services, Family Care, Surgical Services, Bariatrics, Brain & Spine, Orthopedics, Pain Management, Radiation/Oncology, ShapeDown, Sleep Disorders Center, Pediatric Telemedicine and Women's Health/Breast Centers; Worked closely with marcom colleagues and outside vendor to develop and execute first digital campaign, resulting in 43 completed surgeries and $770,804 in revenue within 12 months; Collaborated with digital team on orthopedics digital campaign, resulting in four completed surgeries and $67,723 in revenue; Participated in creation of mammography digital campaign, resulting in 583 scheduled mammograms and revenue of $282,207; Organized Hernia Night events for free screening with physician for those suffering with hernia symptoms, resulting in 10 surgeries, yielding over $50K in revenue; Produced and wrote all content for first consumer newsletter by partnering with local publication to print and mail to over 72,000 homes in Livingston, Oakland and Washtenaw counties for only 8 cents per issue; Developed three-pronged approach for improving hospital image, and increasing community awareness throughout Livingston County; Served as the face of St. Joe's throughout Livingston County at various civic events and Chamber meetings while building partnerships with local non-profit organizations, businesses and emergency personnel; Planned and directed all logistics and promotions for numerous open houses for newly renovated spaces including the new surgical suite, Michigan's first Short Stay Center, new Breast Imaging Center and new radiation technology for cancer patients. Show less
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St. Joe’s - Marketing Specialist
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Jul 2012 - Feb 2016
Served as marketing lead for seven Michigan Heart cardiology practices throughout southeast MI, as well as the cardiovascular service line at St. Joseph Mercy Ann Arbor; Continued supporting this role for nine months in addition to new role as manager for Livingston hospital and Brighton health center; Worked on regional campaigns as needed; Supported physicians' community outreach efforts in Washtenaw, Wayne, Jackson and Livingston counties by scheduling talks and presentations, promoting heart health awareness, detection and early prevention; Worked closely with service line leaders and physician relations to promote services to primary care physicians; Presented annual marketing plans with detailed strategies and tactical timelines within budget in support of business objectives; Pioneered development of first educational event for women and heart disease in Livingston County with the Greater Brighton Area Chamber of Commerce, known now as a signature event for the community held annually in February, with attendance of 200+; Worked with U of M to host the first "Limb Loss" event in support of the Washtenaw County Amputee Support Group; Organized numerous Healthy Kickoff off events at St. Joe Livingston and Brighton; Created social media posts for health system Twitter and Facebook accounts; Directed production, interviewed subject matter experts and wrote content for Cardiac Advantage magazine (a St. Joe's publication), Michigan Heart Structural Heart and Valve brochure, physician profile cards, capabilities pieces, web copy and other marketing pieces; Scheduled, edited and produced numerous physician video biographies and patient testimonials for website; Served as production manager for St. Joe's Discover Remarkable "Oh my Aching Back" television show that aired on WXYZ in September 2014; Led many aspects of first regional "Oh My Aching Back" Pain Symposium, with 150+ in attendance. Show less
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Trinity Senior Living - Sales & Activities Director
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Jul 2010 - Jul 2012
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Greater Brighton Area Chamber of Commerce
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United States
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Non-profit Organization Management
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1 - 100 Employee
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Director of Membership & Advertising
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Nov 2005 - Jul 2010
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Officer & Senior Marketing Specialist
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Nov 2001 - Oct 2005
now Bank of America now Bank of America
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BBDO
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South Korea
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Advertising Services
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1 - 100 Employee
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Account Supervisor, Daimler Chrysler Fleet Operations
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Feb 1999 - May 2001
formerly Ross Roy Communications formerly Ross Roy Communications
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District Manager
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Apr 1994 - Jan 1999
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