Experience

MissionWired (Formerly CCAH)

• United States
• Fundraising
• 1 - 100 Employee

• Vice President, Creative

  • Dec 2022 - Present

• Creative Director

  • Nov 2019 - Jan 2023

  I lead direct marketing creative strategy in collaboration with account teams and graphic designers for the agency’s nonprofit and political clients, providing results-based, content and messaging recommendations that raise funds and elevate organizations' brands and missions.



ASPCA

• United States
• Non-profit Organizations
• 700 & Above Employee

• Director, Member Communications

  • Jul 2018 - Oct 2019

  Here I had the privilege of developing and implementing an editorial vision to elevate the ASPCA’s brand and mission, through engaging content and multi-channel storytelling. I developed data-driven content strategy and guided the implementation of that strategy across the Member Communications Content team, focusing on strategic use of content to build an integrated communications stream. That oversight included content development, editorial review, production of member communications from copy through creative, and accuracy and integrity of content across public-facing channels: email, website, direct mail, telemarketing, canvassing, our member magazine, and other publications. Working closely with the Multimedia and Social Media teams, I created and leveraged cross-functional content for member communications vehicles, identifying opportunities for synergies among them. I led a team of six in their responsibilities of content creation and production coordination, and interfaced with departments organization-wide to ensure proper execution of the ASPCA brand and voice. Together, with Web and Multimedia teams, our Content team created and executed branded content for national campaigns. We collaborated with Media and Internal Communications to support programs and promote campaigns from a member communications POV. I also deployed on animal rescue operations for content capture and wrote rapid response communications in the field. And I'm proud to say that Member Communications projects supported the organization's objectives and lifesaving efforts on behalf of animals. Show less

• Senior Manager, Member Communications

  • Sep 2017 - Jun 2018

  As a managing member of the Content Team, I created, edited and managed high-profile member communications to demonstrate the ASPCA’s efforts on behalf of animals and motivate the public to take action. I contributed to digital content strategy to increase donor revenue and engagement and drive traffic to the website. I wrote and edited digital content, including email, SMS, video scripts, blog posts, website, landing pages, and other marketing content, integrating messaging across online and offline touch points. I applied KPIs on audience behavior and web traffic to inform content decisions and tests. I worked with web designers to align copy and visuals and execute digital content. In collaboration with the Web team, I planned the digital user experience. I collaborated with Media & Communications, Social Media, Multimedia, Executive Leadership, and Cause Partner teams on both on-channel and off-channel promotions, and recommended member communications tactics to support the organization’s national animal adoption, fostering, and disaster preparedness campaigns. Show less



Chapman Cubine Adams + Hussey

• Director of Copywriting Services

  • Apr 2014 - Sep 2017

  A skilled storyteller and experienced direct marketing exec, I combined my passion for writing with my passion for changing the world -- producing original, data-driven fundraising copy for nonprofits and progressive advocacy groups. I drove creative campaign strategy in collaboration with account teams and graphic designers. And I managed the in-house copy team to deliver multi-channel, targeted content -- on brand and on message -- to achieve campaign performance goals.The specifics:+ Conceptualize and write direct mail and digital marketing campaigns that effectively raise funds, build awareness and recruit members and donors.+ Leverage best practices and new techniques to propose and execute a creative vision, crafting a tailored message and connecting it to visuals and format to drive giving and build donor relationships.+ Develop concepts and copy for direct marketing campaigns recognized by the Direct Marketing Association of Washington MAXI Awards, MarCom Awards, AAPC Pollie Awards, and Fundraising Success Magazine’s Gold Awards (now Non-Profit PRO). + Conduct creative audits to identify solutions to specific program challenges and goals, and to maximize creative testing opportunities.+ Provide strategic creative direction and present copy and messaging recommendations to clients.+ Work alongside graphic designers to create storyboards that tell a cohesive, compelling story+ Ensure cross-department integration to increase efficiency and communication, and contribute to enhanced client services.+ Supervise copywriting staff. Show less

• Senior Copywriter

  • Jun 2011 - Apr 2014

  Promoted from within to Senior Copywriter, I wrote copy for clients' direct mail and email fundraising campaigns, promotional print material, web pages, social shares, and the company blog and marketing collateral.Achievements:+ Delivered award-winning copy across a broad range of clients, writing styles, and voices.+ Crafted short- and long-form copy for fundraising solicitations for donor acquisition, activist conversion, special appeals, renewals, major donor campaigns, and acknowledgments, as well as advocacy and cultivation efforts.+ Distilled complex information into simple, compelling copy, delivered on deadline.+ Generated ideas for campaign themes and format, as well as produced copy to production specs, to address political, environmental, and budget challenges.+ Analyzed campaign stats and applied empirical data to creative recommendations to achieve performance goals.+ Conducted issue research and interviews of program staff, organizational leadership, and nonprofit service recipients for testimonials. Show less

• Account Executive

  • Feb 2008 - May 2011

  Managed all aspects of fundraising programs for national and regional nonprofits. Promoted from within.+ Assumed the lead account role on two accounts and served as the primary contact for these clients.+ Maintained client budgets+ Developed solicitation strategy, audience segmentation, and testing strategy with the managing partner.+ Trained staff and managed Account Assistants.+ Supervised the production process, including mail plans, data pulls, expenditures, copy and art review, and production quality control.+ Prepared statistical analysis, testing reports and narrative, and campaign concept memos.+ Provided strategy recommendations to clients and led client meetings. Show less



The Campaign for Tobacco-Free Kids

• Assoc. Director, Direct Marketing & Development Operations

  • Feb 2006 - Feb 2008

  I managed direct mail and online fundraising programs and collaborated with the Development team on donor acquisition and stewardship projects. Promoted from Manager to Associate Director. The Specifics: + Created concepts and copy for direct mail and online fundraising and outreach. + Analyzed campaign performance and prepared stats reports. + Coordinated copy, art, and data processes for direct mail campaigns. + Managed online membership retention and acquisition efforts, including strategy and copywriting. + Created and maintained internal program budget. + Led database conversion from Access to Raiser’s Edge and managed daily database operations. + Trained Development staff on Raiser’s Edge database. Show less