MBA Candidate

• Jun 2023 - Present

I'm thrilled to join the Darden Class of 2025 this fall in Charlottesville, VA. I'm thrilled to join the Darden Class of 2025 this fall in Charlottesville, VA.

Professional Golfer

• Jul 2016 - Present

- Compete/Competed on Symetra Tour, Australian LPGA, National Women Golf Association Tour, LET Access Tour - Participate in pro-am tournaments for LPGA*USGA Girls Golf and William & Mary - Promote personal brand through social media and website at KellyOkunGolf.com (evaluate with Google Analytics) - Played in 20+ professional tournaments per year - Trained with swing coach Martin Hall - Worked out with Andrew Cummings at Joey D Golf Sports Training Center - Compete/Competed on Symetra Tour, Australian LPGA, National Women Golf Association Tour, LET Access Tour - Participate in pro-am tournaments for LPGA*USGA Girls Golf and William & Mary - Promote personal brand through social media and website at KellyOkunGolf.com (evaluate with Google Analytics) - Played in 20+ professional tournaments per year - Trained with swing coach Martin Hall - Worked out with Andrew Cummings at Joey D Golf Sports Training Center

Manager, Search & Content

• Mar 2022 - Jun 2023

Senior Associate

• Mar 2021 - Mar 2022

- Pioneered content marketing service area and develop written content strategies for golf industry clients - Utilized SEO research and writing to significantly increase clients’ organic search traffic- Trained and managed SEO writers and edited all written content for grammar, SEO, branding and tone- Leveraged golf industry connections to produce engaging international video and podcast series on Morning Read, which resulted in an editorial partnership with Sports Illustrated- Increased conversions through paid search campaigns in Google Ads by researching keywords and optimizing copy- Produced and maintained websites through Brightspot, Tempest, WordPress, Squarespace and Weebly- Built an efficient and automated timekeeping system and service area-specific workflows in Monday.com and trained entire company virtually with live and self-recorded videos- Led the integration of workflows from three other acquired agencies to combine resources and build collaborative and efficient workflow for all creative services Show less

Associate

• Jan 2020 - Mar 2021

Marketing Consultant

• Nov 2017 - Jan 2020

- Edited start-up company's website and presented appropriate digital marketing strategy after thorough client research - Increased clients' social media presence and website traffic through brand marketing and digital publishing support - Created Instagram content with Adobe Photoshop - Presented effective client-based projects with PowerPoint, Prezi and video productions - Conversed and collaborated with Spanish-speaking clients - Edited start-up company's website and presented appropriate digital marketing strategy after thorough client research - Increased clients' social media presence and website traffic through brand marketing and digital publishing support - Created Instagram content with Adobe Photoshop - Presented effective client-based projects with PowerPoint, Prezi and video productions - Conversed and collaborated with Spanish-speaking clients

Freelance Writer

• Feb 2017 - Jan 2020

- Review and promote golf and gluten-free products in exchange for personal brand marketing - Maintain blog on website about golf, travels and Celiac Disease - Conduct interviews to raise awareness for Celiac Disease - Completed Book Editor Certificate Course to learn specific duties of copy editing - Review and promote golf and gluten-free products in exchange for personal brand marketing - Maintain blog on website about golf, travels and Celiac Disease - Conduct interviews to raise awareness for Celiac Disease - Completed Book Editor Certificate Course to learn specific duties of copy editing

Amateur Golfer

• May 2015 - Jul 2016

- Member of National Women Golf Association tour (NWGA) - Competed every other week in professional tournaments - Trained with swing coach Martin Hall - Worked out with David Donatucci at Florida Institute of Performance - Member of National Women Golf Association tour (NWGA) - Competed every other week in professional tournaments - Trained with swing coach Martin Hall - Worked out with David Donatucci at Florida Institute of Performance

Tutor

• Oct 2015 - Jun 2016

- Worked with middle school students to increase grade point averages - Set semester/trimester goals with students - Specialized in teaching English and math - Assisted with history, Spanish and science - Worked with middle school students to increase grade point averages - Set semester/trimester goals with students - Specialized in teaching English and math - Assisted with history, Spanish and science

Marketing Intern

• May 2011 - Jun 2015

- Company needed to increase social media followers of Jack Nicklaus - Researched methods and other famous athletes - Co-created Jack Nicklaus Pinterest page (first famous athlete to have one) - Edited interviews, articles and press releases - Company needed to increase social media followers of Jack Nicklaus - Researched methods and other famous athletes - Co-created Jack Nicklaus Pinterest page (first famous athlete to have one) - Edited interviews, articles and press releases

Tribe Tutors

• Oct 2014 - May 2015

- Assigned to work with elementary school student- Tutored in math and reading- Became confidante and "Big Sister"- Helped increase student's confidence

Varsity Golfer

• Aug 2011 - May 2015

- Recruited to golf at a Division I college, practiced 6 days a week, team worked out 2-3 days a week (30 hour/week commitment)- Broke a school record and honored with CAA Player of the Week- Served as social media head for Tribe Birdies for Breast Cancer- Created Twitter and Instagram pages- SAAC Representative- Volunteered with team to build sense of community

Public Relations Co-Chair, Photographer

• Aug 2012 - May 2015

- Women's Golf Team Representative - Photographed all events - Shared pictures and publicized events through social media outlets - Women's Golf Team Representative - Photographed all events - Shared pictures and publicized events through social media outlets

Loyalty Circle Chair

• Aug 2012 - May 2015

- Organized groups consisting of initiated and new members to broaden relationships - Encouraged friendly competition to bring sisters closer together and foster teamwork skills - Arranged speakers to present on importance of "Building Strong Girls" - Continued fundraising thousands of dollars each year for Girls on the Run and CampFire USA - Organized groups consisting of initiated and new members to broaden relationships - Encouraged friendly competition to bring sisters closer together and foster teamwork skills - Arranged speakers to present on importance of "Building Strong Girls" - Continued fundraising thousands of dollars each year for Girls on the Run and CampFire USA

Snack Attendant/Beverage Cart/Pro Shop

• May 2013 - Aug 2013

- Tracked daily inventory and profits - Utilized software for making tee times and selling pro shop products - Supported marketing department with golf-related tasks - Researched Colonial Heritage's position compared to other local golf courses - Tracked daily inventory and profits - Utilized software for making tee times and selling pro shop products - Supported marketing department with golf-related tasks - Researched Colonial Heritage's position compared to other local golf courses

Founder and President

• Jan 2009 - Jan 2011

- Initiated high school chapter - Raised over $10,000 for natural disaster victims through school concerts - Organized school-wide assemblies and promoted awareness - Initiated high school chapter - Raised over $10,000 for natural disaster victims through school concerts - Organized school-wide assemblies and promoted awareness