Experience

Nationwide Expos

• United States
• Events Services
• 1 - 100 Employee

• Senior Marketing Manager

  • Apr 2023 - Present

  • Coordinated advertising and promotional efforts, securing media partnerships with major outlets (e.g., Fox, USA Today, iHeart Radio) for print, digital, TV, and radio advertising.• Optimized advertising bookings during break periods, reviewing and re-booking schedules, analyzing attendance data, and demographics for more effective campaigns and improved ROI.• Created high-quality content and graphics for Nationwide Expos' advertisements, engaging the target audience and driving event attendance and participation.• Managed online presences for each market via websites, Facebook pages, and Instagram, crafting content, posting schedules, and engaging the community to reach the right audience.• Increased event attendance through strategic marketing campaigns, website updates, and development of 35+ B2C websites, effectively driving brand awareness. Show less

• Digital Marketing Manager

  • Aug 2022 - Present

  • Executed targeted email marketing campaigns, sharing event updates and details with potential participants, sponsors, and partners.• Utilized analytics tools to optimize digital marketing performance and adjust strategies based on data insights.• Implemented SEO best practices to optimize online content for search engines, enhancing organic visibility and search engine rankings.• Elevated Nationwide Expos' visibility by creating and promoting engaging B2B and B2C content for major brands, fostering customer engagement and acquisition. Show less

• Social Media Manager

  • Jun 2022 - Present

  • Streamlined social media marketing operations, collaborating across teams for cohesive strategies in brand maintenance and creativity.• Created engaging content and graphics across various media platforms to boost brand visibility, event attendance, and sales.• Enhanced event attendance by coordinating networking, brand exposure, and revenue generation efforts, utilizing innovative promotional strategies.



Nationwide Medical Supply, Inc.

• United States
• Medical Equipment Manufacturing
• 1 - 100 Employee

• Senior Marketing Manager

  • Jun 2022 - Present

  • Drove sales lead generation through daily email campaigns, reaching a vast audience of 30,000+ subscribers to spotlight updated medical supply inventory, attracting potential customers. • Cultivated a robust online presence by contributing to website updates and design, ensuring alignment with the company's brand identity, messaging, and values. • Spearheaded and collaborated with the sales/marketing team, resulting in a significant $45,000+ boost in medical sales by identifying opportunities, conducting market research, and crafting effective product positioning and messaging strategies. Show less



Garage Magic

• United States
• Consumer Services
• 1 - 100 Employee

• Social Media Manager

  • Jun 2022 - May 2023

  • Developed a structured monthly social media content plan, strategically scheduling posts that led to an impressive 60% of generated leads, resulting in a consistent monthly revenue exceeding $500,000. • Managed and curated content for Facebook and Instagram social media accounts, crafting engaging graphics to bolster brand engagement and captivate customer interest. • Fostered partnerships with media collaborators to strategically position advertisements, significantly boosting brand visibility and generating valuable leads. Show less



LBR TRADING, INC.

• United States
• Import & Export

• Social Media Marketing Specialist

  • Jun 2021 - Jun 2022

  • Enhanced company's social media presence (Facebook, Instagram, TikTok) by creating engaging content featuring LBR Trading products and coordinating promotions for increased visibility and sales. • Analyzed website traffic and leveraged TikTok data to drive sales, achieving over 350,000 views on a video that directly impacted product sales. • Optimized Amazon presence through competitive research, strategic product packing, and shipping, resulting in cost savings and increased sales. • Established and maintained trusted, long-term relationships with Amazon fulfillment centers, ensuring seamless inventory management and order fulfillment to drive company growth. • Regularly liaised with Amazon Representatives to monitor warehouse operations, manage inventory, and improve shipping procedures, utilizing web traffic analysis for enhanced e-commerce performance. Show less



Pretty Vulgar

• United States
• Personal Care Product Manufacturing

• Marketing And Public Relations Intern

  • Aug 2017 - Aug 2019

  • Developed and nurtured relationships with media outlets, including blogs, magazines, TV, and influencers, to facilitate collaborative partnerships and product reviews, collaborating closely with the marketing team. • Devised and executed strategic initiatives for social media, digital marketing, brand management, and influencer partnerships, contributing to the company's marketing and PR efforts and reporting directly to the CEO. • Conducted comprehensive research and analysis of the company's social channels, identifying successes and areas for improvement to optimize marketing strategies and campaigns, thereby promoting brand growth and revenue generation. • Curated a global media contact list of 10,000+ individuals, strategically focusing on content opportunities, such as live sessions and user-generated content, to engage diverse media outlets and influencers effectively. • Assisted the creative marketing team in planning and executing product photoshoots, including model recruitment, and collaborated with influencers to enhance sales and establish Pretty Vulgar as a reputable brand in the beauty/cosmetics industry. • Orchestrated a successful influencer brand trip to Coachella, elevating brand exposure and awareness through branded materials and engaging events, reinforcing Pretty Vulgar as a recognized brand in the industry. Show less