Experience

Museums Galleries Scotland

• United Kingdom
• Museums, Historical Sites, and Zoos
• 1 - 100 Employee

• Digital Manager

  • Mar 2014 - Present

  My role at Museums Galleries Scotland can be grouped into three main areas of responsibility. Driving strategic digital development for the Scottish museum sector and MGS. Through skills development, implementation of internal software and processes, partnership programmes and providing support and advice for digital projects being undertaken by Scottish museums. Digital Marketing support, providing a top down overview of content planning for the organisation and managing the creation of online content to support our key messages. I also act as video producer to the organisation, filming and editing video case studies and running webinars. Finally I act as the webmaster for the organisation, managing 4 separate websites and gathering analytics for KPIs and site improvements. As part of this I also ensure that out external facing systems/processes are GDPR/PECR complaint.



GTC Scotland

• United Kingdom
• Civic and Social Organizations
• 1 - 100 Employee

• Corporate Communications Officer

  • Aug 2008 - Mar 2014

  My position at GTC Scotland is a very much a generalist communication role, with responsibilities in marketing, publications, digital and PR. The opportunities this has presented has led me to gain experience across a large number of areas, as reflected by some of the projects I have led. The most high profile activity that I project managed was the 2009 Council Election, which is an election amongst our registered teachers to fill majority seats on our governing council. It was my role to co-ordinate the communications activity across our magazine, digital, PR and in house communication platforms to ensure that we presented a clear and consistent message to the profession. More recently I completed a project to create a corporate DVD to present what could be considered as quite boring regulatory information in a format that would appeal to the “Youtube Generation.” I led this project from the original concept, wrote the scripts and was involved heavily in the filming and editing. You can view the clips throughout www.gtcs.org.uk. In the past year I have been given the sole responsibility, using my out of work experience, to develop our social media activities and create a strategy that would integrate these tools in to our overall Comms strategy. The now implemented multiplatform strategy has seen us move away from using social media as self promotion tool, allowing the organisation to start a meaningful and collaborative conversation with the teaching profession. In reccent months GTC Scotland has been approached by other professional organisations, in both the UK and internationally, to help them develop their own social media strategies.



The Social Penguin Blog

• United Kingdom
• Advertising Services

• Co-Editor and Social Media Blogger

  • Sep 2009 - Aug 2011

  Analytics and buzz monitoring have been my most active area in this position providing expertise on both written articles and to local businesses. As social media has grown in popularity more organisations are seeking to ensure positive ROI in their campaigns and I have provided accurate reporting and also trained organisations to achieve this monitoring in house. As a writer I have provided commentary and analysis for the Social Penguin, often offering a unique view from other bloggers with the inclusion of statistical evidence in my work. Being an active blogger is also an advantage in my work with community outreach and identifying brand influencers as I already have experience of the blogging community myself. As an active writer I also provide copywriting services using organic SEO techniques to write meaningful optimised content. It's no longer plausible to undertake social media merely for the sake of doing it, activities should add value to an organisation. As an all rounder with experience in many communication disciplines I offer the skills to create, implement and analyse a fully integrated campaign across many platforms.



Scottish Institute for Enterprise

• United Kingdom
• Higher Education
• 1 - 100 Employee

• Communications Intern

  • Sep 2005 - Mar 2007

  This term time position was held at SIE over the 05/06 and 06/07 academic years at Napier University, with the premise of the job being marketing and PR related. My main responsibility was to market the brand of SIE to Napier University students and to maintain a high profile with the local press. This would involve promoting national events organised by SIE, such as the International Student Enterprise Summit, whilst also organising and promoting more my own more local events. These events were all geared towards actively engaging students in entrepreneurship and giving them the skills needed to compete in an increasingly enterprise driven economy. The position carried much responsibility as I was required to manage and utilise a marketing and events budget of £3000. These funds were used to create and run a university Enterprise Society, create and implement marketing campaigns and general events management. This 2 year position has given me great experience in project management and has vastly improved my skills in organisation, communication and team working.



FMC Technologies

• Oil and Gas
• 700 & Above Employee

• Communications Placement

  • Jun 2006 - Aug 2006

  My position at FMC Technologies revolved around Internal Communications. At the time of placement FMC did not have an internal communications department and they were looking for ways to improve current communications, with long term the idea of creating a full time internal communications team. I worked directly with the Managing Director to develop and implement his own goals for communication, whilst also working on a number projects with IT, HR and Business Improvements. Roles often included attending weekly management meets and reporting back to the general staff, creating and distributing monthly information packs, updating the staff intranet and designing and maintaining the company’s plasma screen information.



VisitScotland

• United Kingdom
• Travel Arrangements
• 400 - 500 Employee

• Marketing Assistant

  • Jul 2004 - Sep 2005

  My employment at VisitScotland was a year work placement as part of my University course. My main responsibility was to assist the UK and Ireland Marketing Dept with the day to day running of various UK campaigns. On a day to day basis duties could include website development and maintenance, brochure development, direct mail and communication with both trade and consumer audiences. I was also given responsibility for organising and running trade Familiarisation trips. This involved arranging a weekend trips through a particular area of Scotland highlighting attractions and accommodation to the trade representatives present. The entire process from designing an itinerary, organisation and planning and the attending the actual trip were all my own responsibilities. Confidence gained from these trips led to further responsibilities through representing the organisation at trade shows and public marketing events. The ability to work to my own initiative was imperative with this placement as the many of the online marketing campaigns for niche Brands such as Wildlife and Romance were left to my own creative direction. During my time at VisitScotland I was privileged to be involved in several major marketing campaigns most notably Autumn Gold and The Essence of Scotland, both of which are still a source of pride.