Experience

Blue Dot

• United States
• Advertising Services
• 1 - 100 Employee

• Co-Founder

  • Jul 2019 - Present

  Greater New York City Area Blue Dot is a sustainable promotional products (swag) company that is reimagining the $24.7 billion industry in both supply chain and customer experience. We source and curate intentionally-designed, quality products that inspire action. Products your audiences will keep, will love. Give impact. Give change. Do it for the dot!



Kelly Elsner Consulting

• Consultant

  • 2017 - Present

  Greater New York City Area I support companies and startups in a variety of ways: - Brand partnerships & activation - Strategy - Business development - Events - Team & Culture



Swag Truck Inc.

• United States

• Founder and Creative Catalyst: Experiential Marketing, Consumer Engagement, Branding, Product Launch

  • 2014 - 2017

  Designed and created an interactive mobile marketing experience company, conceptualizing and developing physical assets for brand tours, direct to consumer engagement, mobile visitors center, product launches and general brand awareness focused on physical interactions between brands and consumers Conceptualized and created over 50 unique events to deliver strategically-designed, interactive pop-ups to engage customers and increase brand recognition through social media, swag giveaways… Show more Designed and created an interactive mobile marketing experience company, conceptualizing and developing physical assets for brand tours, direct to consumer engagement, mobile visitors center, product launches and general brand awareness focused on physical interactions between brands and consumers Conceptualized and created over 50 unique events to deliver strategically-designed, interactive pop-ups to engage customers and increase brand recognition through social media, swag giveaways, and opportunities for in-person engagement through development of Swag Truck services for companies: Yelp, Vectren, Fountain Square Music Festival, Donate Life, Visit Indy, Cancer Support Community, and Herff Jones Developed a successful exit strategy through the sale of the physical truck and brand assets. Show less



Brandtopia

• Italy
• Public Relations and Communications Services
• 1 - 100 Employee

• CEO: Promotional Prducts, Networking, Community Partnerships, Creativity, Cost Saving, Innovation

  • 2012 - 2017

  Indianapolis, Indiana Area Brought to market a group-purchasing platform disrupting the promotional products industry and resulting in a 35% reduction in costs for 100+ clients by leveraging innovation, networking and community partnerships, and exceptional delivery Launched professional partnership meet-up events for executive round table gatherings leading to additional clients from small to Fortune 200 businesses



INDYCAR

• Spectator Sports
• 1 - 100 Employee

• Client Services Manager: Sponsorship, Creative Direction, Activation, Media Strategy, Project Mgmt

  • 2010 - 2012

  Creative Director overseeing cross-divisional partnerships for the design and execution of the first Verizon INDYCAR mobile app Developed national and international sponsorship pool of $7 Million in annual funds for the top tier INDYCAR partnership Managed contract fulfillment, design, messaging, and implementation of strategic plans for clients Avis, Verizon, and Apex Brazil Engaged and migrated fan club members to a new media community centered around the Verizon INDYCAR… Show more Creative Director overseeing cross-divisional partnerships for the design and execution of the first Verizon INDYCAR mobile app Developed national and international sponsorship pool of $7 Million in annual funds for the top tier INDYCAR partnership Managed contract fulfillment, design, messaging, and implementation of strategic plans for clients Avis, Verizon, and Apex Brazil Engaged and migrated fan club members to a new media community centered around the Verizon INDYCAR mobile app through activation events and experiences Show less



TCA Marketing

• Spain
• Advertising Services

• Senior Account Executive: Sales, Strategy, Prospecting, Research, Qualification, Account Management

  • 2007 - 2009

  Lead sales and account manager for current and prospective clients including Indiana’s largest healthcare provider, IU Health, spanning over 50 internal buyers Set strategic sales strategy for company in all aspects of the sales cycle and pipeline including networking, lead development and qualification, relationship management, and close of sales, increased annual client spend by $600K for three clients and exceeded internal sales goals by 30%



MARC Promotions

• United States
• Entertainment Providers

• Account Executive: Research, Presentations, Pitches, Sales, Account Management

  • 2004 - 2007

  Created and delivered presentations, pitches, and proposals resulting in $500 Thousand awarded and retained business with companies including Roche Diagnostics, Cummins Engine, Blue Cross Blue Shield, Moen Facer and IU Health. Prospected, researched, and pitched Blue Cross Blue Shield RPF leading to more than $10 Million in new business