Experience

Resy, American Express Global Dining Network

• United States
• Internet Publishing
• 1 - 100 Employee

• Director, Global Dining Access

  • Dec 2021 - Present



Kilburn House Kennebunkport

• Proprietor

  • Mar 2016 - Mar 2022

  • Own and operate a historic inn located in Kennebunkport, Maine• Manage accounting, billing, and vendor relationships• Manage reservation platforms and guest communication• Create and administer all marketing and branding efforts• Manage and oversee on-site employees • Own and operate a historic inn located in Kennebunkport, Maine• Manage accounting, billing, and vendor relationships• Manage reservation platforms and guest communication• Create and administer all marketing and branding efforts• Manage and oversee on-site employees



American Express

• United States
• Financial Services
• 700 & Above Employee

• Director, Starwood Preferred Guest Credit Card

  • Jan 2016 - Mar 2022

  • Contract Negotiation: Participated in multiple large, complex merger work streams and contract negotiations; executed necessary financial and business analyses • Partnership Management: Managed ongoing relationships with key counterparts at Starwood & Marriott. Created new retention and product line strategies, presented key metrics to Amex and Starwood leadership• Leadership: Led a team of 3 direct reports in addition to leading larger cross-functional teams for key projects and work streams including Marketing, Finance, Risk, Legal, etc• Partner Marketing: Developed annual marketing strategies to drive spend and engagement and reduce attrition• Continuing Education: Currently taking Harvard Business School's Leadership Excellence course

• Senior Manager, Travel Partnerships & Innovation

  • Mar 2013 - Jan 2016

  • Contract Negotiation: Led complex, multi-million dollar contract negotiations with key airline partners, executed financial analyses and developed customer use cases; liaised with large internal and external stakeholder groups • Partnership Management: Managed ongoing relationships with Membership Rewards airline partner set including Delta, Emirates, British Airways, Virgin Atlantic, Cathay Pacific, & Iberia; completed & presented annual partner value analyses; implemented technology enhancements to prevent point transfer fraud; handled customer escalations • Project Management & Leadership: Launched Emirates MR partnership, led global Delta MR cap project (oversaw 10 individual work streams), managed 2 multi-million dollar Compliance projects; led Airline Team in absence of a Director for 5 months, direct leadership experience with Senior Analyst on team• Partner Marketing: Developed annual marketing strategies and executed value-add campaigns; created and executed Emirates launch plan; managed contractual funding

• Manager, Card Marketing Strategy

  • Sep 2011 - Mar 2013

  • Co-Brand Loyalty Marketing & eNewsletters: Managed end-to-end marketing for all Co-Brand products across core channels; optimized content and managed cross-functional execution of eNewsletters including development and partner approvals; drove 19.3% increase in open rate and a 4.8% increase in click rates year-over-year• New Partnership Development: Created marketing strategies for new partnership launches (Simplicity and Geek Squad); presented marketing plans and interfaced with external partners; developed solutions for complex technical capabilities hurdles• Co-Brand New Product Launches: Built templates leveraging industry best practices across marketing channels for new Card products; managed launch strategies • Strategic Marketing: Led multi-channel campaign strategy and execution including 2012 Personalized Incentives campaign (over 54K enrollments), 2011 J.D. Power & Associates win marketing (over 200MM impressions), and 2011 Costco Dining Test & Learn (5K enrollments); executed product refreshes for Delta, Hilton, JetBlue, and Starwood

• Sr. Analyst- Co-Brand Marketing & Innovation

  • Jul 2010 - Jan 2012

• Entertainment Access Team, Premium Products & Experiences

  • Aug 2009 - Aug 2010

  • Event Marketing: Led event plan & managed execution for Centurion Elton John private concert series including maintaining production budget, tracking agency deliverables, and managing ticketing and fulfillment processes to ensure flawless overall execution; led post-event attrition analysis and auxiliary spend analysis with SAT support• Project Management: Owned servicing experience including resolving Card Member escalations, handling issue resolution, and managing cross-functional relationships with external partners and vendors• Communication Strategy: Refined strategy and implemented new communication channels to ensure consistent messaging across all platforms; streamlined communication plan to maximize efficiencies



Ferrari

• Italy
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Marketing Coordinator

  • Oct 2007 - Aug 2009

  *Plan, coordinate, and contribute to the execution of North American events including auto shows, new vehicle launches, and national marketing platforms*Examine strategy and provide guidance for local marketing activities for North American dealer network*Assist in direct marketing campaigns, product placement offers, corporate sponsorships, and business collaborations*Coordinate client loyalty programs including rallies and racing events*Maintain rapport with existing vendors and negotiate contracts while seeking new business relationships*Develop metrics methods for determining the effectiveness of marketing activities including direct marketing campaigns, showroom events, auto shows, and annual marketing events*Compose official correspondence including communication with headquarters in Italy, dealer network, and clients