Kelly Bell

Director of Marketing and Communications at Dumb Friends League
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Contact Information
us****@****om
(386) 825-5501
Location
Denver Metropolitan Area
Skills

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5.0

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Chris Randall

Kelly put together several strategically targeted sampling programs and then executed those plan quickly and flawlessly.

Mary Tatum

Kelly is very loyal and is dedicated to whatever she happens to be involved in. She is a very detail oriented person with great customer service skills. Her knowledge of Media Relations and Marketing was very helpful to my company when she was with us. If I had the resources to hire her back right now, I would.

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Credentials

  • KPIs: Key Performance Indicators A-Z: Performance Management
    Udemy
    Aug, 2022
    - Nov, 2024

Experience

  • Dumb Friends League
    • United States
    • Non-profit Organizations
    • 100 - 200 Employee
    • Director of Marketing and Communications
      • May 2023 - Present

      So excited to join such a brilliant, talented, and passionate group of nonprofit professionals working to end pet homelessness and animal suffering. As the largest community-based animal welfare organization in the region, Dumb Friends League cares for more than 20,000 homeless pets and horses each year at four facilities and are a national model in animal welfare. In my new position, I will be responsible for providing direction, guidance, and leadership to the marketing and communications department while promoting the mission, goals, philosophy, and services of the Dumb Friends League. Learn more: https://www.ddfl.org. #DaretoLead Show less

  • Women's Bean Project
    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Marketing and Communications Consultant
      • Oct 2022 - Apr 2023

      Create and implement marketing, communications, social media, eCommerce, and Amazon initiatives to help drive and increase sales and development initiatives. Create and implement marketing, communications, social media, eCommerce, and Amazon initiatives to help drive and increase sales and development initiatives.

  • PBS12
    • United States
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Marketing and Communications Consultant
      • Sep 2022 - Dec 2022

      Create and implement marketing and communications strategies and initiatives for specific programs, campaigns, events and rebrand. Focus on identifying the organization’s marketing goals, rebrand messaging, communications and end-of-year fundraising initiatives. Create and implement marketing and communications strategies and initiatives for specific programs, campaigns, events and rebrand. Focus on identifying the organization’s marketing goals, rebrand messaging, communications and end-of-year fundraising initiatives.

  • Special Olympics Florida
    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Regional Director, South Florida
      • Jun 2021 - Jun 2022

      Direct, supervise, and mentor staff and directors in the region in executing Special Olympics Florida’s mission in adherence to organizational policies, procedures, guidelines, and strategic plan. Oversee the largest region and team within Special Olympics Florida. -Key spokesperson for local events, competitions, and partnerships. -Collaborate with staff to develop strategic initiatives to expand programming in the assigned area to recruit athletes, coaches, Unified partners, volunteers, corporate partners, and new donors to support programs. -Oversee and lead strategy and growth for largest region in Florida -Collaboration with the Development department to execute cause-marketing initiatives and strategies. -Cultivate and steward stakeholders within the community to grow volunteer, donor, athlete, family, and corporate partner engagement. -Instrumental in the creation of collaborative online tools to boost productivity and efficiency for internal and external communications to staff, athletes, coaches, athlete leaders, and volunteers. Show less

  • Women's Bean Project
    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Director of Business Operations
      • Apr 2016 - Jun 2021

      Ensure that Women’s Bean Project’s everyday activities run smoothly and that the business operates consistent with the company's mission statement and the strategic plan while working to dramatically accelerate growth. - Navigate internal and external changes.- Contribute to the development and implementation of short and long-term organizational planning, strategies, policies and practices.- Identify measures, or key performance indicators to assess how objectives are being monitored and achieved to stay on track. - Drive initiatives that contribute to long-term operational excellence. Show less

    • Marketing Communications Manager
      • May 2013 - Apr 2016

      Oversee all marketing, PR and communication initiatives and brand integrity across multiple business channels.-Manage all social media, e-commerce, web and print.-Streamline business functions to create efficiency and cost savings, with focus on increased product sales, donor giving, strategic partners, and customer retention.

  • Tomboy Tools
    • Consumer Goods
    • 1 - 100 Employee
    • Director of Marketing and Consumer Relations
      • Dec 2009 - Apr 2013

      -Lead creative design, development and content management of corporate website, replicated websites, and content management system, growing site users, visitors, and sales by 20%. -Developed and launched social media presence and campaigns on Facebook, Twitter, YouTube, Blogger, Google+, and Pinterest. Significantly increased social media reach, engagement and brand awareness on all platforms. -Established and cultivated relationships with key media contacts and secured strategic news coverage, features, interviews, and investment opportunities. All of which increased sales, lead generation, company and industry exposure, and brand awareness. -Key oversight of web portal transformation from previously archaic business management system into a dynamic website improving order management, business functionality, and communication flow, and adding effective internal sales, marketing and training tools. -Write and produce training tutorials and materials, multi-media communications, newsletters and marketing collateral that enhanced the consultant’s understanding of the business model and product features which helped them sell and recruit more effectively. Increased open rates and viewer activity by 40%. -Oversee, plan, market and execute annual national conference. Secure and manage contracts and budgets, on-site location, logistics, keynote speakers, event materials and vendor relations. Consistently increasing attendance by 15% and maintaining budget margins. -Named Top 3 women-owned companies in ideeli’s “Best in Shop” (www.ideeli.com) contest from thousands of women-run small businesses around the country, in partnership with New York Times bestselling author and Good Morning America’s, Tory Johnson. Resulted in featuring over 30 selected products in a special 2012 fall online event of ideeli’s “Tory’s Shop,” and a spring 2013 Garage & Tools Storage online event, with more than 5.5 million members and more than 3,000 brand partners. Show less

  • ACTIVE Network
    • United States
    • Software Development
    • 500 - 600 Employee
    • Senior Account Manager, Sampling + Promotions
      • Mar 2006 - Aug 2009

      Worked with top tier brands and agencies looking to reach active consumers via innovative programs that deliver brand connectivity with consumers and maximize ROI. - Managed Sampling & Promotions account management team while providing training, professional development and support - Led account management/client services for consumer packaged goods companies and prevalent sports and fitness clients such as Unilever, Procter & Gamble, Kimberly-Clark, ConAgra, Nestle, L'Oreal, Polar, Clif Bar and Detour Bar - Recipient of Best Sampling and Promotions Awards (2007, 2008 & 2009) - Successfully established strategic partnerships with vendors in building systems, processes and best practices for program management and execution - Worked closely with GM/VP and sales team on business development and strategy; proposal development; program pricing and access, contract/scope development - Management and creation of program budgets and margins - Develop and implement Best Practices for program management and execution in order to increase account bandwidth and streamline business functions - Implement and manage vendor and client partnerships - Management and procurement of print vendors, shipping & fulfillment, promotional supplies, etc.) - Instrumental in client renewals - Consistent high Net Promoter Score (NPS) rankings for client service/account management Show less

  • Promote It International
    • Client Services Manager
      • Sep 2005 - Mar 2006

      Boutique marketing services agency focused on designing and executing promotions for consumer packaged goods companies such as Unilever, Procter & Gamble, Kellogg and Kraft in health clubs and fitness facilities. Acquired by Active Network in March 2006. Instrumental in establishing Promote It as Women Business Enterprise (WBE) status as appointed by the Women’s Business Enterprise Council-West in partnership with the Women’s Business Enterprise National Council (WBENC) in 2005. Promote It underwent a detailed review to earn WBE certification, which requires a company to be at least 51 percent owned, operated, and controlled by a woman or women. As a nationally certified Women's Business Enterprise, Promote It had greater access to business opportunities with companies committed to vendor diversity. -Key contributor of transition of company processes and efficiencies during Promote It/Active Network acquisition - Maintain client service relations and oversaw program execution - Worked closely with shipping & fulfillment and market research partners for client programs - Instrumental in creation of client newsletter content and layout - Media and PR relations management and development - New business development and sales support Show less

  • Quark Software Inc.
    • Software Development
    • 200 - 300 Employee
    • Event Marketing Specialist for Annual Summit
      • Jan 2004 - Jun 2005

      Worked for Quark as a contract event marketing specialist for the first and second annual Quark Summit conferences in 2004 and 2005. Quark Summit is the company's annual strategic customer conference. Approximately 300 publishing executives from around the world get together with Quark's executive and product management teams to ensure that Quark understands the needs of their most important customers. Key member of the Quark Summit event team assisting with marketing, site implementation, event planning logistics, e-vites, printed materials and on-site event coordination and support. Show less

  • Tomboy Tools
    • Consumer Goods
    • 1 - 100 Employee
    • Director of Media Relations and Marketing
      • May 2002 - Jun 2005

      Tomboy Tools was launched in 2000 as the dream-turned-reality of being able to provide women with hands-on education, high quality tools and a fun way to make a living from home. Key contributor to the success of year long review process and becoming member of Direct Selling Association (DSA) in 2004. The Direct Selling Association is the national trade association of the leading firms that manufacture and distribute goods and services sold directly to consumers. More than 150 companies are members of the association, including many well-known brand names such as Pampered Chef, Tupperware and Mary Kay. - Led Corporate branding, PR, media relations, design, layout and overall content of all marketing collateral, marketing plan, presentations, website, newsletter and business materials - Direct liaison with all media outlets (regional and national) and cultivated relationships with reporters creating opportunity for additional media exposure and follow up interviews/articles with the likes of Wall Street Journal, Entrepreneur Magazine & Radio, USA Today, NBC Nightly News, The Today Show, CBS Early Morning Show, ABC World News, HGTV, Dailycandy.com, San Francisco Chronicle, Denver Business Journal, etc. - Established, organized and conducted speaking engagements and interviews with broadcast, print and Internet media - Event planning for yearly conventions and for national television coverage, setting up the locations, public attendance, coordination of all logistics and all the behind the scene details - Direct Selling Association Communications Committee Member - Presenter at Direct Selling Association's Marketing Seminar Show less

  • Amherst Reeves Worldwide
    • Account Executive
      • Sep 2000 - Nov 2001

      - Managed major agency accounts - Project management and oversight - Developed and strategized marketing platforms and campaigns - Oversaw scheduling, traffic and production of client projects - Maintained client budgets - Media planning/buying - Managed major agency accounts - Project management and oversight - Developed and strategized marketing platforms and campaigns - Oversaw scheduling, traffic and production of client projects - Maintained client budgets - Media planning/buying

  • KTUN The Eagle
    • On Air Personality and Promotions Director
      • Oct 1993 - May 1997

      - On-Air Personality (mid-day airshift) and air talent for live remotes - Wrote and produced commercials, PSA's and promos - Created, organized and coordinated station contests, remotes and special/community events (e.g. blood drives, bike races, ski races/events, snowshoe shuffle, etc.) - Organized and interviewed musical guests - Wrote articles for monthly company newsletter ('Stay Tuned') - Wrote and produced a daily outdoor radio magazine ('Fresh Tracks') - Worked closely with concert promoters and record reps for events and on-air giveaways, promotions and interviews Show less

  • NPR
    • United States
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Intern for Talk of the Nation + Science Friday
      • 1992 - 1992

      Worked as production staff of the call-in-news programs researching topics, scheduling special guests, editing segments, field reporting and supporting talk show hosts both in D.C. and NYC offices. Worked as production staff of the call-in-news programs researching topics, scheduling special guests, editing segments, field reporting and supporting talk show hosts both in D.C. and NYC offices.

Education

  • Vanguard University of Southern California
    BA, Communications: TV and Film with an emphasis in Radio
    1991 - 1993

Community

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