Kelly Chang

Treasurer at Boston University Marketing Club (BUMKC)
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Contact Information
Location
Hong Kong, Hong Kong SAR, HK
Languages
  • English Native or bilingual proficiency
  • Mandarin Native or bilingual proficiency
  • French Professional working proficiency
  • Korean Professional working proficiency
  • Cantonese Native or bilingual proficiency

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Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Treasurer
      • May 2022 - Present

    • Project Manager for Rose F. Kennedy Greenway Conservancy
      • Jan 2022 - May 2022

      Oversaw a team of seven members to analyze competitor’s social media metrics on platforms such as Instagram, Twitter, and Wordpress then interprepreted data to identify strengths and weaknesses.Communicated with clients throughout the semester through client meetings regularly to report team progress and supervised the final client presentation to showcase findings and proposed suggestions.

    • Accounts Committee Member for Women's Foundation of Boston
      • Sep 2021 - Dec 2021

      Helped create templates of infographics and contents for their social media posts.Analyzed strengths and weaknesses of both Women’s Foundation Boston and their competitorsOrganized and provided suggestions on how to increase exposure based on their social media insights.

    • Activities Consultant
      • Mar 2022 - Present

    • United States
    • Dance Companies
    • 1 - 100 Employee
    • Internal Affairs & Events Chair
      • May 2022 - Present

    • Public Relations Assistant
      • Sep 2021 - May 2022

      Created and managed the official TikTok account to boost social media traffic and increase follower engagement; generated over 8300 views and 685 likes in the first month of creating the account.Took initiative to brainstorm weekly contents that aligned with ongoing social media trends then applied them in a relevant context to the team and formulated a filming and posting schedule to stay consistent.

    • France
    • Retail Luxury Goods and Jewelry
    • 1 - 100 Employee
    • Marketing Intern
      • May 2022 - Jul 2022

    • Producer Trainee Associate Intern
      • Aug 2019 - Jun 2021

      Learned how to professionally set up lightings and sounds for both indoor and outdoor interviews. Gained experience in venue rentals, game plannings, and created promotions on social media. Hosted booths for Chuseok Festival at San Francisco Presidio, and Miss Chinatown Pageant. Learned how to professionally set up lightings and sounds for both indoor and outdoor interviews. Gained experience in venue rentals, game plannings, and created promotions on social media. Hosted booths for Chuseok Festival at San Francisco Presidio, and Miss Chinatown Pageant.

Education

  • Questrom School of Business, Boston University
    Bachelor of Science in Business Administration (BSBA), Marketing and Business Analytics
    2021 - 2025
  • Dougherty Valley High School
    High School Diploma, GPA: 4.31
    2017 - 2021

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