Managing Director Friendship Campus

• Nov 2021 - Present

President/CEO

• Jan 2019 - Nov 2021

Leading the business community in Manhattan Beach and the South Bay area. Leading the business community in Manhattan Beach and the South Bay area.

Executive Director

• Oct 2013 - Mar 2019

Directed the branding, advertising, and marketing strategy campaigns that best reflected the image and potential of all businesses, policy, and events in the Downtown Manhattan Beach BID. Representing the best interests of the BID and acting as a liaison to all departments of City government, City Staff, Chamber of Commerce, local Stakeholder groups, as well as a Steward of policy and brand identity. Focus areas include:Strategic planning and partnershipBrand strategy and managementMedia content creationBoard managementConnector Building communication strategiesBrand guardianship and communication controlLiaising with creative and press agenciesPurpose driven resultsInterface with the Property Owners Association, Downtown and also the MB Residents Association and all business owners in the BID, identifying opportunities, problem solving, strategizing, representing and developing the brand that defines Downtown Manhattan Beach. Keeping an ear to the ground, knowing when to act, and facilitating dialogue amongst the groups is a key strength.Oversee the weekly Manhattan Beach Certified Farmers Market, now in its 13th year and work with the Business Sponsorships, MBEF, Grades of Green and Growing Great, to maximize productivity and capitalize on the synergistic relationship so the results are mutually beneficial for all.I serve on the Manhattan Beach Chamber Board of Directors. I served on the DTMB Specific Planning Advisory Committee. This Advisory Committee is comprised of individuals representing a cross-section of stakeholder groups which including City staff that are collaborating and helping to create the DT Specific Plan.

Sales/Marketing

• Nov 2012 - Nov 2013

Sales, research, presentations, marketing and brand buildingRepresented commercial directors for national and regional commercials. Specializing in animation, (CG, 2D, 3D) motion graphics, VFX and Live Action. Worked with ad agencies on the West Coast, Texas, Colorado, Utah and Arizona.

Social Media Director

• Mar 2012 - Nov 2013

Author e-newsletter, highlighting talent and key industry elements, that reaches over 3,500 readers monthly. Build company profile by maintaining all elements of the social media including Blog, Facebook, Twitter, LinkedIn, while staying true to the brand. Increase brand awareness with improved web site completed re-design of website August 2013.

Marketing/Sales Assistant

• Jan 2009 - Feb 2012

Precision, relationship management, confidentiality, timeliness, research and creativity were all key elements. Otherwise known as the "AND" in the company and the right and the left hand. Cultivated agency relationships, generated sales, research, exercised the database, marketing, and maintained continual contact with clients.

Western Regional Spokesperson & Account Executive

• 1988 - 1997

Sales Executive for Clinique Cosmetics for over 9 yearsMerger Specialist and Managed $12-15M in yearly sales for national accounts • Managed national accounts • Led team of 100+ sales consultants• Local, regional and national executive management• Buying and inventory management• Special events developmentBrand Ambassador for all on-air media interviews (California, Texas, Arizona, Washington & Oregon) • Media interviews• PIO & crisis media• Brand representation