Experience

Institute for Professional Development

• United States
• Education Administration Programs
• 1 - 100 Employee

• Marketing Manager

  • Jul 2006 - Present

  Managed all aspects of advertising/media placement for all assigned schools Monitored advertising effectiveness in the areas of media and creative and instituted changes as appropriate Maintained regular communication with assigned school contract directors and developed collaborative relationship Met and exceeded quarterly inquiry budget for assigned schools Developed research/analysis/reporting for contract directors and direct supervisor Worked collaboratively as liaison with… Show more Managed all aspects of advertising/media placement for all assigned schools Monitored advertising effectiveness in the areas of media and creative and instituted changes as appropriate Maintained regular communication with assigned school contract directors and developed collaborative relationship Met and exceeded quarterly inquiry budget for assigned schools Developed research/analysis/reporting for contract directors and direct supervisor Worked collaboratively as liaison with appropriate vendors Created and maintained advertising budget for all schools Organized and implemented quarterly direct mail campaign for all IPD schools Show less



104-7 Kiss-FM - Clear Channel Communications

• Account Executive

  • Oct 2005 - Apr 2006

  Developed and sold new business, analyzed product categories to target new business Identified key processes and methods for implementation Researched benefits and strengths of product and how to better meet client needs Problem solved client's marketing needs, planned effective marketing campaigns Fostered team spirit and open communication on all phases of business Developed and implemented marketing plans improving rate of return Established continuous process improvement… Show more Developed and sold new business, analyzed product categories to target new business Identified key processes and methods for implementation Researched benefits and strengths of product and how to better meet client needs Problem solved client's marketing needs, planned effective marketing campaigns Fostered team spirit and open communication on all phases of business Developed and implemented marketing plans improving rate of return Established continuous process improvement and customer service at all levels Sold over $20,000 in new business Show less



Radio Bloomington - Regent Communications

• Account Executive

  • Jun 2001 - Apr 2005

  Bloomington/Normal, Illinois Area Managed and sold over 100 accounts, problem solved with clients Applied strong team building and brainstorming techniques to identify clients Planned and sold creative promotions to gain extra exposure for clients Analyzed client's business, the market, and competitors Collaborated with cross lines of business assisting the business with prioritization of advertising campaigns and balancing the advertising needs of each line of business Managed and sold over $450,000 in station… Show more Managed and sold over 100 accounts, problem solved with clients Applied strong team building and brainstorming techniques to identify clients Planned and sold creative promotions to gain extra exposure for clients Analyzed client's business, the market, and competitors Collaborated with cross lines of business assisting the business with prioritization of advertising campaigns and balancing the advertising needs of each line of business Managed and sold over $450,000 in station revenue Show less



WGEM-AM & FM - Quincy Broadcasting Company

• Account Executive

  • Jun 1997 - May 2001

  Managed and sold over 100 accounts Applied cooperative teaming and project budget analyses to determine avoidable costs Collaborated with management and other sales people to develop and sell major sports initiative, including print, radio, web, and television media Communicated with and maintained customer relations Fostered team spirit and open communication on all phases of business Sold across all station brands including radio, television, cable, and web Managed and sold… Show more Managed and sold over 100 accounts Applied cooperative teaming and project budget analyses to determine avoidable costs Collaborated with management and other sales people to develop and sell major sports initiative, including print, radio, web, and television media Communicated with and maintained customer relations Fostered team spirit and open communication on all phases of business Sold across all station brands including radio, television, cable, and web Managed and sold over $200,000 in station revenue Show less