Kelly Sterk
Senior Research Consultant - U.S. at Produkt + Markt Marketing Research- Claim this Profile
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Bio
Shelly Deveney
I had the opportunity to partner with Kelly on Market Research for 8 years. He was our go-to resource for pet owner insights, campaign concept and message testing, user segmentation and journey mapping. Kelly's collaborative approach enabled research that met the needs of the brand team and the agency, because there are often nuances in what each team is seeking to understand. I always appreciated that he brought his own perspective and recommendations to the table and suggested different methodology or approaches to ensure research results were clear and actionable.
Gregg M Arbittier
Kelly is as solid as they come in market research. I worked closely with him on multiple brands and relied heavily on his experience and expertise to uncover deep customer insights, test campaigns, validate messaging, track in-line brands, and build global brands. He was a true partner to the brand team and effective collaborator with agencies.
Shelly Deveney
I had the opportunity to partner with Kelly on Market Research for 8 years. He was our go-to resource for pet owner insights, campaign concept and message testing, user segmentation and journey mapping. Kelly's collaborative approach enabled research that met the needs of the brand team and the agency, because there are often nuances in what each team is seeking to understand. I always appreciated that he brought his own perspective and recommendations to the table and suggested different methodology or approaches to ensure research results were clear and actionable.
Gregg M Arbittier
Kelly is as solid as they come in market research. I worked closely with him on multiple brands and relied heavily on his experience and expertise to uncover deep customer insights, test campaigns, validate messaging, track in-line brands, and build global brands. He was a true partner to the brand team and effective collaborator with agencies.
Shelly Deveney
I had the opportunity to partner with Kelly on Market Research for 8 years. He was our go-to resource for pet owner insights, campaign concept and message testing, user segmentation and journey mapping. Kelly's collaborative approach enabled research that met the needs of the brand team and the agency, because there are often nuances in what each team is seeking to understand. I always appreciated that he brought his own perspective and recommendations to the table and suggested different methodology or approaches to ensure research results were clear and actionable.
Gregg M Arbittier
Kelly is as solid as they come in market research. I worked closely with him on multiple brands and relied heavily on his experience and expertise to uncover deep customer insights, test campaigns, validate messaging, track in-line brands, and build global brands. He was a true partner to the brand team and effective collaborator with agencies.
Shelly Deveney
I had the opportunity to partner with Kelly on Market Research for 8 years. He was our go-to resource for pet owner insights, campaign concept and message testing, user segmentation and journey mapping. Kelly's collaborative approach enabled research that met the needs of the brand team and the agency, because there are often nuances in what each team is seeking to understand. I always appreciated that he brought his own perspective and recommendations to the table and suggested different methodology or approaches to ensure research results were clear and actionable.
Gregg M Arbittier
Kelly is as solid as they come in market research. I worked closely with him on multiple brands and relied heavily on his experience and expertise to uncover deep customer insights, test campaigns, validate messaging, track in-line brands, and build global brands. He was a true partner to the brand team and effective collaborator with agencies.
Experience
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Produkt + Markt Marketing Research
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Germany
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Market Research
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1 - 100 Employee
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Senior Research Consultant - U.S.
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Jun 2022 - Present
Providing research to animal health and nutrition companies in the U.S. for Produkt + Markt, a global market research firm. Providing research to animal health and nutrition companies in the U.S. for Produkt + Markt, a global market research firm.
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Sterk Insights, LLC
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Indianapolis, IN, United States
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President
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Apr 2021 - Present
Insights professional that provides consulting and market research to health care, agricultural and office furniture clients. I have an extensive backing working with animal and human pharmaceutical and diagnostic companies in both B2B and B2C markets. Agricultural and office furniture are additional markets that I serve. This includes pipeline and launch, in-market, and corporate brands, sales force excellence and customer experience. I provide flexible, timely and customized solutions to help clients make customer-focused decisions.
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KS & KS Farms
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Montezuma, Iowa, United States
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President
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Mar 2021 - Present
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Elanco
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United States
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Pharmaceutical Manufacturing
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700 & Above Employee
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Advisor - Customer Insights
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Mar 2019 - Feb 2021
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Consultant - Customer Insights
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Feb 2010 - Mar 2019
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Brintnall & Nicolini
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Market Research
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1 - 100 Employee
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Senior Research Consultant
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2009 - Feb 2010
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Allsteel
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United States
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Furniture and Home Furnishings Manufacturing
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300 - 400 Employee
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Market Research Manager
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2004 - 2008
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Eli Lilly and Company
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United States
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Pharmaceutical Manufacturing
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700 & Above Employee
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Senior Research Consultant
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2000 - 2004
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ABG (Agribusiness Group)
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Indianapolis, Indiana
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Market Research Director
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1998 - 2000
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Roche Diagnostics
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Indianapolis, Indiana
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Market Research Analyst
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1992 - 1998
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Education
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1990 - 1992
The University of Iowa Tippie College of Business
M.B.A., Marketing -
1986 - 1990
Central College
B.A., Business Management
Community
