Experience

KVA -- Communications Made Simple

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Communications Manager

  • Nov 2019 - Present



Kelly Rouse Communications, LLC

• Charlotte, North Carolina Area

• Owner/Founder Kelly Rouse Communications, LLC

  • Jan 2018 - Present



Husqvarna Group

• Sweden
• Manufacturing
• 700 & Above Employee

• Communications Manager

  • May 2016 - Dec 2020



Wastequip

• United States
• Manufacturing
• 400 - 500 Employee

• Marketing Communications Manager

  • Aug 2013 - Apr 2016



Irwin Industrial Tools

• Consumer Goods
• 1 - 100 Employee

• Senior Marketing Communications Manager

  • Oct 2007 - Jul 2013

  As a passionate brand steward, I was responsible for bringing multiple brands to life across all marketing communications touch points. I oversaw the day-to-day execution of marketing communications and brand activation and developed programs and campaigns that were aligned with overall business objectives and brand positioning. I was responsible for public relations strategy, planning, and execution ‒ public relations was a key component of the brand’s integrated marketing plans. I executed and implemented fully integrated strategic marketing communications and consumer commercialization programs every day. I was responsible for building and executing large-scale, multi-channel programs to support new product launches and marketing promotions, including national television and radio advertising, viral marketing, digital and print advertising, sweepstakes, online contests, motorsports activation, event marketing, product seeding and sampling programs, packaging, point-of-purchase materials, and retail merchandising. I am skilled at managing large-scale project- and program-based budgets. I also lead/developed our motorsports, event marketing, and sponsorship teams, and participated in the development of motorsports activation activities, including race-related promotions and contests, stock car paint schemes, driver uniforms, track signage, hospitality messaging, driver and television personality meet-and-greets, honorary pit crew member programs, and other at-track brand equity activities and programs. I provided NASCAR drivers and television personalities with talking points specific to focus products or promotional campaigns. I was the primary copywriter for print and digital advertising, radio advertising, videos, direct mail, packaging, collateral, and point-of-purchase materials, and was responsible for developing copy and communication platforms for brand initiatives, promotions, and products. Show less



Accretive Commerce

• Transportation, Logistics, Supply Chain and Storage
• 1 - 100 Employee

• Marketing Communications Manager

  • Nov 2006 - Sep 2007

  Developed, executed, and implemented strategic marketing communications plan, with emphasis on building a brand that was largely unrecognized in the marketplace. Collaborated in the development of advertising strategy and managed annual print and digital media plans. Maintained comprehensive advertising schedule and negotiated and solidified media buy with industry print and digital publications and online-based industry news sources. Managed and executed tradeshow strategy, identified high-value industry events, developed sponsorship opportunities, and developed pre-show marketing materials. Negotiated and coordinated speaking engagements at industry events. Wrote copy and content for print and digital advertising, website, press releases, proposals, and marketing and sales collateral. Wrote press releases, submitted to industry publications and media outlets, and posted to newswire services. Investigated and managed editorial opportunities, wrote editorial stories, and coordinated interviews with company spokespeople. Show less



Ingersoll Rand

• United States
• Industrial Machinery Manufacturing
• 700 & Above Employee

• Marketing Manager

  • Jan 2005 - Dec 2006

  Created market demand for brands by effectively developing and executing sales and strategic marketing materials, including literature, promotions, direct mail, and e-commerce campaigns. Worked with product managers to develop and launch new products and services. Developed communications strategy. Managed advertising agencies, print services, graphic design, and multi-media advertising and communications suppliers. Developed, launched, and managed sales promotions and incentive programs for both customers and sales professionals. Developed conceptual design for the look and feel of all business communications and brand identity for two competitive equipment aftermarket brands, and formulated plan to convert business units to the new identity. Recognized with bronze ProAds awards by Business Marketing Association of the Carolinas (BMA), and received Global MarCom Creative Award for product collateral in 2005. Show less



LP Building Products

• Associate Brand Manager

  • 2003 - 2005

  Developed, executed, and implemented strategic marketing plans, programs, promotions, and communications that supported brand identity initiatives. Managed marketing and advertising budgets for eight unique brands ranging from $2.2 to $6.6 million. Worked extensively with home improvement retailers and mass merchandisers including Lowe’s, The Home Depot, and Menards to developed point-of-purchase materials, consumer literature, and rebate programs. Participated in line reviews, and influenced merchandising plan-o-grams. Managed and directed multiple advertising agencies and public relations firms as well as managed multiple vendor relationships to accommodate business and marketing needs, including literature, samples, and display inventory and fulfillment. Proofed and edited consumer literature, merchandising point-of-purchase, and sales collateral. Collaborated in the development and execution of national and regional trade shows. Maintained competitive and market pricing information and implemented pricing updates. Managed large-scale customer co-op advertising program. Received annual Marketing Masters Award for "Best Leveraged Market Insight" (December 2004). Received annual Marketing Masters Award for "Excellence in Execution" (December 2003). Show less