Experience

Independent Brewers Association

• Australia
• Food and Beverage Services
• 1 - 100 Employee

• Head of Marketing & Communications

  • Sep 2021 - Present



KR Consulting

• Melbourne, Victoria, Australia

• Director

  • Apr 2020 - Present

  Marketing, Communications, Graphic Design and Events consulting. Marketing, Communications, Graphic Design and Events consulting.



UBC

• Australia
• Fundraising
• 1 - 100 Employee

• Strategy and Operations Manager

  • Jul 2020 - Aug 2021

  The key purpose of this role is to help drive the growth, development and sustainability of UBC through: • Development and generation of new income across the following areas: a) Fundraising Events b) Corporate Partnerships c) Major gifts and bequests d) Community Fundraising e) Volunteer Fundraising Groups f) Grants as available from time to time • Raising UBC profile through a range of high level and strategic relationships across the corporate, community and philanthropic landscapes • Overall guidance, maintenance and feedback on the Club’s Strategic / Operations plan as agreed by State Committee • Development of and continuance maintenance of the Club’s Marketing Plan to support key UBC activities and events as agreed by State Committee • Provide operational support to State Committee as determined from time to time Show less



Nillumbik Shire Council

• Australia
• Government Administration
• 100 - 200 Employee

• Head of Communications & Marketing

  • Apr 2019 - Feb 2020

  Manage Communications and Marketing team of 7 and annual budgetManage marketing and communications projects including implementing projects/new initiatives from conception, contract/proposal initiation, to full integration with BAU.Develop and implement Social Media Strategy Develop and implement performance measures and monitor the success of campaigns/projectsAs a key member of the management team, provide input into overall business planKey AchievementsEstablishment of Communications and Marketing unit, including processes, procedures, briefing system, development of communications and marketing plans framework and campaign analysis framework to track what methods were successful and where labour/budget would be best expended in the futureDevelopment and implementation of Social Media Strategy to align with Council Plan actionsConsolidation and Refresh of Nillumbik Shire Council Brand. Rationalised from 21 style guides to 1, template development, signage changeover and uniform consolidationDevelopment of summer preparedness campaign, targeting Nillumbik Shire residents and surrounding areas. Including development of video content (reach of 95,000 and 15k views over 4 weeks), 99.98 positive reaction for campaign, 4-page lift out in Nillumbik News magazine (reach of 64,000) and 327% increase in website visits on property preparedness Show less

• Marketing & Online Strategy Coordinator

  • Nov 2018 - Apr 2019



NECA Education & Careers

• Australia
• Staffing and Recruiting
• 1 - 100 Employee

• Marketing and Communications Coordinator

  • Jan 2014 - Oct 2018

  Manage Communications and Marketing team of 3 and annual budget Manage marketing and communication activities for the Registered Training Organisation and Group Training Organisation across Victoria and Tasmania Coordinate marketing and recruitment activities including social media, advertising, website content, publications, merchandise and expo’s Event management including Major Sponsorship, Open Day, Annual Excellence Awards, Roadshow and Career expo’s. Development and implementation of market research including survey monkey and over the phone surveys and focus groups. Analyse and report with recommendations to Senior Management on results on a monthly basis. Achievements Development and coordination of google advertising (remarketing, SEO & adwords) campaigns to increase host employers, student recruitment and brand awareness. Currently ROI of 70% and approx. 40 leads per month and currently several #1 positions which are driving significant traffic to our website. Development and implementation of content marketing strategy to increase our brand trust within the electrical industry. Saw an increase of 11% visitation to our website from our e-news, increase of 5% in course enrolments and increase in brand awareness Rebrand from 5 brands to 1. This included consolidation of 5 websites into 1, management of API integration of student management system, HR system and shopping cart Analysis of market research to inform senior management on course feedback. For example over 400 student responses to course feedback for electrical apprenticeships. Research indicated student resources were severely lacking and required major overhaul, more practical time was wanted by over 90% of students. Improvements were implemented over 3years and resulted in NPS for the course improving from -62 to 42. Show less



Xypex Australia: Ecological Resilience Supports Long-Lasting Concrete Infrastructure

• Australia
• Construction
• 1 - 100 Employee

• Marketing Coordinator

  • Jan 2011 - Dec 2013

  My role is varied from advertising (digital and print), website development, content management, event management, branding, marketing strategies, e-news development and delivery, and customer service. My role is varied from advertising (digital and print), website development, content management, event management, branding, marketing strategies, e-news development and delivery, and customer service.



DBM Atlas

• Australia
• Market Research
• 1 - 100 Employee

• Field Supervisor

  • Dec 2009 - Dec 2010

  Started as a Market Research interviewer before being promoted to Teamleader. Task included training of interviewers, shift allocations, validations and general tasks. Shortly after I was promoted to Field Supervisor which included managing individal projects that were running on any given shift, as well training, shift allocation, LOTE survey management, focus group recruitment, job set-up and testing of surveys before going live. Started as a Market Research interviewer before being promoted to Teamleader. Task included training of interviewers, shift allocations, validations and general tasks. Shortly after I was promoted to Field Supervisor which included managing individal projects that were running on any given shift, as well training, shift allocation, LOTE survey management, focus group recruitment, job set-up and testing of surveys before going live.



Deakin University

• Australia
• Higher Education
• 700 & Above Employee

• Conference Assistant

  • Jul 2010 - Nov 2010

  National Rural and Regional Law Conference - requiring an assistant to manage registration, branding, website content, accommodation, transport, social events for delegates from all around the world. National Rural and Regional Law Conference - requiring an assistant to manage registration, branding, website content, accommodation, transport, social events for delegates from all around the world.



Deakin University

• Australia
• Higher Education
• 700 & Above Employee

• Marketing Officer - Faculty of Arts and Education

  • Jul 2008 - Dec 2009

  Event Management, Student Recruitment, Graphic Design, Advertising, Marketing Plans Event Management, Student Recruitment, Graphic Design, Advertising, Marketing Plans



The Lighthouse Theatre (Warrnambool Entertianment Centre)

• Warrnambool

• Marketing Officer

  • Nov 2003 - Feb 2008

  Advertising, Box Office Support, Theatre Season Subscriber management, Event Management, Marketing Strategies, Sponsorship, Brochures, Direct Mail, Online Ticketing, Branding, Advertising, Box Office Support, Theatre Season Subscriber management, Event Management, Marketing Strategies, Sponsorship, Brochures, Direct Mail, Online Ticketing, Branding,