Experience

Elevation Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• Account Director

  • Feb 2021 - Present



Radical Sales & Marketing, LLC

• Marketing Consultant

  • 2012 - 2020



Karsh Hagan

• United States
• Advertising Services
• 1 - 100 Employee

• Account Director

  • 2001 - 2008

  Provided the overall strategic marketing leadership on flagship accounts to drive business forward. Responsible for accounts: P&L, client contract, advertising plans, communication strategies, market research, target segmentation, creative and media direction, campaign performance analysis, and website integration. Provided the overall strategic marketing leadership on flagship accounts to drive business forward. Responsible for accounts: P&L, client contract, advertising plans, communication strategies, market research, target segmentation, creative and media direction, campaign performance analysis, and website integration.



Grey Group

• United States
• Advertising Services
• 700 & Above Employee

• Account Supervisor

  • 1997 - 2001

  Primary advertising agency on six business segments generating over $15 million in annual billing across 14 states (43 DMAs). Controlled integration of brand strategy alignment across digital, TV, radio, print, collateral, and outdoor. Oversaw quantitative and qualitative research to refine campaign strategies and isolate brand positioning. Primary advertising agency on six business segments generating over $15 million in annual billing across 14 states (43 DMAs). Controlled integration of brand strategy alignment across digital, TV, radio, print, collateral, and outdoor. Oversaw quantitative and qualitative research to refine campaign strategies and isolate brand positioning.



Lois/EJL (Eisaman, Johns and Laws Advertising)

• Greater Los Angeles Area

• Account Executive

  • 1995 - 1997

  Managed all consumer and B2B advertising and marketing materials totaling over $3.5M in annual billing. Clients included: The Beverly Center, Southern California's premier retail shopping center, and The Southern California Gas Company, the nation's largest natural gas supplier. Duties included: writing creative strategies; presenting concepts and media recommendations; managing broadcast, print and outdoor production; reviewing and approving concepts, copy and timelines, maintaining correspondence and developing creative rotations.



Heinrich

• United States
• Advertising Services
• 1 - 100 Employee

• Marketing Coordinator

  • 1994 - 1995

  Managed collateral and direct mail projects for numerous retail and financial clients such as: Discover Card, Citgo Premium, Zale's Jewelers. Managed collateral and direct mail projects for numerous retail and financial clients such as: Discover Card, Citgo Premium, Zale's Jewelers.