Experience

Do Big Things

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Vice President, Creative Services

  • Nov 2021 - Present

  Lead the strategy, development, and execution of creative service projects for a full slate of clients, including candidates, nonprofits, and other causes. Lead the strategy, development, and execution of creative service projects for a full slate of clients, including candidates, nonprofits, and other causes.



Brighthive

• United States
• Data Infrastructure and Analytics
• 1 - 100 Employee

• Marketing Director

  • Feb 2019 - Mar 2021

  Developed the brand, marketing and content strategy for Brighthive, an online platform for data collaboration, to increase brand awareness and provide digital resources to data professionals.• Led Brighthive's rebranding process, aligning the company's visual design, messaging and digital presence with its unique market position and organizational values.• Managed the creation of written and visual content used in marketing and communications, including social media, playbooks, webinars, blogs, case studies and press releases.• Launched the Responsible Data Sharing Newsletter, providing thought leadership and resources to increase the capacity of data professionals and their organizations.• Wrote and designed product overview decks and other sales enablement collateral.• Led interdepartmental Brand Committee to maintain a unified brand experience across all products.



Feeding People

• Podcast Producer

  • Nov 2018 - Dec 2020

  Co-created and produced Feeding People, a weekly podcast featuring conversations between host Amy Dolan and her guests—chefs, pastors, bakers, activists and soup kitchen directors. Each week Amy cooks a meal for her guest, then sits down to discuss the ways food has shaped her guests’ lives and their approach to feeding people.Along with producing and editing each episode, I also co-produced (with writer and artist Matt Troup) the original music used at the beginning end of each episode. Co-created and produced Feeding People, a weekly podcast featuring conversations between host Amy Dolan and her guests—chefs, pastors, bakers, activists and soup kitchen directors. Each week Amy cooks a meal for her guest, then sits down to discuss the ways food has shaped her guests’ lives and their approach to feeding people.Along with producing and editing each episode, I also co-produced (with writer and artist Matt Troup) the original music used at the beginning end of each episode.



World Relief

• United States
• Non-profit Organizations
• 700 & Above Employee

• Brand and Content Strategy Manager

  • Jan 2016 - Dec 2018

  Oversaw a multi-channel brand strategy and led the development and production of digital content to increase audience size and drive revenue for World Relief, a global humanitarian organization working in over a dozen countries.• Created and managed an editorial calendar to establish World Relief as a thought leader within the international development community and to increase the organization's brand salience.• Co-developed multiple short films used in online fundraising campaigns, then designed social media strategies that led to over 2 million views across World Relief’s digital platforms.• Produced written, visual and audio media used throughout World Relief's public relations channels, social media, blog, live webcasts and events.• Managed creative and administrative staff, contractors and vendors.• Developed public relations strategies, press events and press releases, serving as a liaison between the organization and external PR firm.



Independent

• Communications Consultant and Media Producer

  • Sep 2011 - Apr 2016

  Provided brand, content and communications strategy, along with media production and event planning services, to organizations and individuals.• Developed and produced digital and print content, as well as live events, to help clients increase audience size and revenue.• Co-developed an original brand exploration process used by nonprofit leadership teams to craft brand messaging.• Partnered with Imago Creative to write and produce two video-based curriculum products produced by Harper Collins and Sparkhouse.• Produced two weekly podcasts with author Bart Scott and filmmaker Kurt Larson to establish their personal brands, increase audience size, drive book sales and drive viewership.



Imago Creative

• United States
• Media Production
• 1 - 100 Employee

• Co-Founder and Principal

  • Dec 2004 - Aug 2011

  Co-founded a creative firm that provided communications and marketing services to nonprofit organizations and publishers.• Served as the primary account manager, crafting tailored creative strategies to meet client's business and organizational needs, as well as leading the budget and proposal process for projects.• Developed and produced over 50 short films, documentaries, commercial spots, animation and educational segments. Clients included Zondervan, Oasis Audio, Tyndale House and Group Publishing. • Co-wrote and co-produced a 31-week video-based curriculum for high school students, which included weekly segments, teacher lessons and an interactive student workbook.• Oversaw the management and development of interns, independent contractors and event volunteers.