Experience

Firefli

• United States
• Advertising Services
• 1 - 100 Employee

• Freelance Content Strategist

  • Jun 2023 - Present

  - Brand and strategy consulting - Content and copywriting for various digital formats including blog articles, advertising, and website copy- Develop creative concepts for video and digital campaigns

• Strategy Manager

  • Jan 2020 - Jun 2023

  In this role, I planned and executed strategic content marketing and advertising initiatives for 15-20 clients across various industries. My responsibilities included creating and managing integrated marketing plans, overseeing the execution of editorial, social, and video strategies, and leveraging data to guide strategy.- Create and oversee the execution of integrated marketing and advertising plans- Organize and assign Strategy team editorial tasks- Lead internal and client-facing workshops and meetings- Act as product owner of content and creative, setting and assuring best practices, tone, and aesthetic standards for all clients- Develop and maintain editorial calendars- Oversee the execution of editorial, social, and video strategies- Primary point of contact for all clients - Produce internal and external strategy briefs for campaigns, content, and creative- Leverage data and reporting to guide strategy - Produce content assets on behalf of clients including blogs, email, branded content, social media, video, and advertising Show less

• Senior Strategist

  • Jul 2019 - Dec 2019

  As a Senior Strategist, I created and executed integrated marketing plans, managed communications with multiple clients, and oversaw editorial direction.- Create and execute integrated marketing plans- Project and campaign management- Coordinate interviews, video/photoshoots, and communications with assigned clients- Develop content marketing and/or social media plans, including annual/monthly content calendars, platform recommendations, and ongoing engagement strategies- Produce content assets on behalf of clients including SEO blogs, branded content, emails, social media, digital ads, and video - Direct internal content producers to create social media content that maximizes engagement and oversee its implementation- Assist/manage the creation of other forms of content production, including creative briefs, infographics, print marketing materials, etc. Show less

• Content Strategist

  • Sep 2016 - Jul 2019

  In this role, I planned and executed content marketing initiatives, managed content producers, and developed content marketing and social media plans. I also handled content production, including SEO blogs, branded content, social media, and website copy. A key accomplishment includes managing a popular organic dairy brand, expanding its social media following to over 32,000.- Understand the clients’ needs and develop content marketing and/or social media plans, including annual/monthly content calendars, platform recommendations, ongoing engagement strategies, public relations, etc. - Plan content calendars as ndeeded and adhere to appropriate approval processes- Produce content assets on behalf of clients including SEO blogs, branded content, social media, video, marketing assets, website copy Show less



Slam Media Lab

• United States
• Advertising Services
• 1 - 100 Employee

• Freelance Writer

  • Jan 2022 - Present

  Delivered high-quality SEO content to clients in tech and venture capital, education, health and wellness, direct–to–consumer, and small business industries. Delivered high-quality SEO content to clients in tech and venture capital, education, health and wellness, direct–to–consumer, and small business industries.



Roanoke Regional Chamber

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Events and Marketing Assistant

  • Jul 2015 - Jul 2016

  Events: Coordinate details with sponsors, vendors, staff, volunteers, and venues Organizing and training volunteers and staff Create strategic plans to promote events and increase ticket sales Marketing: Manage all social media platforms including Facebook, Youtube, Periscope, and Twitter Design and execute communications including brochures, mass emails, social media, etc. Events: Coordinate details with sponsors, vendors, staff, volunteers, and venues Organizing and training volunteers and staff Create strategic plans to promote events and increase ticket sales Marketing: Manage all social media platforms including Facebook, Youtube, Periscope, and Twitter Design and execute communications including brochures, mass emails, social media, etc.