Kelly Pennington
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Bio
Credentials
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Diploma in Professional Marketing
CIM | The Chartered Institute of MarketingMar, 2022- Nov, 2024 -
The Digital Customer Experience
CIM | The Chartered Institute of MarketingMar, 2022- Nov, 2024 -
Innovation in Marketing
CIM | The Chartered Institute of MarketingNov, 2021- Nov, 2024 -
Marketing and Digital Strategy
CIM | The Chartered Institute of MarketingJul, 2021- Nov, 2024 -
SEO for Social Media
LinkedInApr, 2020- Nov, 2024 -
Using Content for Lead Gen
LinkedInApr, 2020- Nov, 2024 -
Writing a Compelling Blog Post
LinkedInApr, 2020- Nov, 2024 -
CIM Affiliate Studying Member
CIM | The Chartered Institute of MarketingMar, 2021- Nov, 2024
Experience
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Plane Perspective
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Jan 2021 - Present
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Apr 2019 - Present
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THG
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United Kingdom
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Software Development
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700 & Above Employee
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Senior Content Editor
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Apr 2014 - Apr 2019
Working with popular websites lookfantastic and Coggles, my role involved writing unique and engaging online content that not only created an impact in terms of standard, but also in terms of SEO value. A typical day included: - Writing unique fashion/health and beauty content. - Utilising Google AdWords/Google Trends for keywords. - Optimising SEO value on site. - Liaising with catalogue team, buyers and studio. - Thorough brand research. - Using/pulling reports to do mass updates/title changes. - Writing list page content for SEO. - Writing blog posts for various sites and adapting to the different ToV. - Attending NPD and marketing meetings. - Implementing basic HTML to enhance content. - Embedding images and videos into content. - Reviewing/managing customer reviews. Show less
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Chubb Fire & Security
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Birmingham, United Kingdom
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Service Engineer Management
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Dec 2012 - Mar 2014
My role involved the efficient organisation and management of a large group of service engineers. The position required impeccable time keeping and organisation skills, alongside excellent communication and customer service. A typical day included: - Dispatching fault calls to engineers according to best resources. - Achieving SLA and KPI targets. - Liaising with customers and engineers. - Scheduling and booking call outs. - Managing sickness and absence cover. - Hosting conference calls. - Making outbound and receiving inbound calls. - Using Map Point to effectively monitor and manage engineer activity. Show less
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New Look
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United Kingdom
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Retail
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700 & Above Employee
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Sales Advisor
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Jul 2009 - Nov 2012
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Education
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University of Liverpool
BA Hons English, English Language and Literature -
Penketh Sixth Form
A Level, English Language, Sociology, Media -
Penketh High School
High School, A*- C