Kelly Milliken
Sr. Analyst, Data Platform at Abercombie and Fitch- Claim this Profile
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Bio
Barry Lennon
Kelly was a valuable team member during our time together at Dyson where we worked extensively on Digital Analytics implementation - deploying and maintaining global eCommerce deployments of Adobe Analytics and Google Analytics via Adobe Launch and Google Tag Manager. Kelly’s contributions and development are particularly impressive when considered alongside the fact that she was the sole US-based team member - all of her team colleagues were based in the UK. Kelly is very easy to work and get along with; she is adept at Stakeholder management and acted as the first point of contact for the Digital Analytics and Digital Optimisation teams in our North Americas markets (one of Dyson’s largest regions by sales volumes). With Kelly’s broad base of technical experience of Adobe Analytics, Google Analytics, and their respective TMSs, combined with the skills she acquired in authoring JavaScript and the Adobe Analytics Workspace experience that she brought to Dyson, I would have no hesitation recommending her for Digital Analytics roles in projects and organisations both large and small.
Barry Lennon
Kelly was a valuable team member during our time together at Dyson where we worked extensively on Digital Analytics implementation - deploying and maintaining global eCommerce deployments of Adobe Analytics and Google Analytics via Adobe Launch and Google Tag Manager. Kelly’s contributions and development are particularly impressive when considered alongside the fact that she was the sole US-based team member - all of her team colleagues were based in the UK. Kelly is very easy to work and get along with; she is adept at Stakeholder management and acted as the first point of contact for the Digital Analytics and Digital Optimisation teams in our North Americas markets (one of Dyson’s largest regions by sales volumes). With Kelly’s broad base of technical experience of Adobe Analytics, Google Analytics, and their respective TMSs, combined with the skills she acquired in authoring JavaScript and the Adobe Analytics Workspace experience that she brought to Dyson, I would have no hesitation recommending her for Digital Analytics roles in projects and organisations both large and small.
Barry Lennon
Kelly was a valuable team member during our time together at Dyson where we worked extensively on Digital Analytics implementation - deploying and maintaining global eCommerce deployments of Adobe Analytics and Google Analytics via Adobe Launch and Google Tag Manager. Kelly’s contributions and development are particularly impressive when considered alongside the fact that she was the sole US-based team member - all of her team colleagues were based in the UK. Kelly is very easy to work and get along with; she is adept at Stakeholder management and acted as the first point of contact for the Digital Analytics and Digital Optimisation teams in our North Americas markets (one of Dyson’s largest regions by sales volumes). With Kelly’s broad base of technical experience of Adobe Analytics, Google Analytics, and their respective TMSs, combined with the skills she acquired in authoring JavaScript and the Adobe Analytics Workspace experience that she brought to Dyson, I would have no hesitation recommending her for Digital Analytics roles in projects and organisations both large and small.
Barry Lennon
Kelly was a valuable team member during our time together at Dyson where we worked extensively on Digital Analytics implementation - deploying and maintaining global eCommerce deployments of Adobe Analytics and Google Analytics via Adobe Launch and Google Tag Manager. Kelly’s contributions and development are particularly impressive when considered alongside the fact that she was the sole US-based team member - all of her team colleagues were based in the UK. Kelly is very easy to work and get along with; she is adept at Stakeholder management and acted as the first point of contact for the Digital Analytics and Digital Optimisation teams in our North Americas markets (one of Dyson’s largest regions by sales volumes). With Kelly’s broad base of technical experience of Adobe Analytics, Google Analytics, and their respective TMSs, combined with the skills she acquired in authoring JavaScript and the Adobe Analytics Workspace experience that she brought to Dyson, I would have no hesitation recommending her for Digital Analytics roles in projects and organisations both large and small.
Credentials
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Unconscious Bias
LinkedInJan, 2022- Oct, 2024 -
Programming Foundations with JavaScript, HTML and CSS
CourseraNov, 2020- Oct, 2024
Experience
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Abercombie and Fitch
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United States
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1 - 100 Employee
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Sr. Analyst, Data Platform
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Oct 2022 - Present
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Media.Monks
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Netherlands
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Advertising Services
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700 & Above Employee
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Data Consultant
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Dec 2021 - Sep 2022
● Migrated clients Analytics platforms to Google Analytics (360 & GA4) / Google Tag Manager from Adobe Launch and Tealium ● Automated Adobe Analytic’s reports and presented to clients ● Managed relationships with multiple clients at a time ● Implement Consent through Google Tag Manager for multiple markets ● Implemented tracking for clients from creating solution design & dataLayer spec documentation to implementing tag management systems with required tags ● Implemented marketing tags through GTM & Adobe Launch
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Dyson
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Household Appliance Manufacturing
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1 - 100 Employee
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Technical Digital Analyst
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Sep 2019 - Dec 2021
● Implemented data elements and rules with JavaScript in adobe launch to capture site performance ● Implemented tags, variables, triggers, custom templates and tags in Google Tag Manager to capture site performance ● Migrated multiple markets from Google Analytics to GA4 ● Created Classification of adobe eVars/props/events using RegEx to optimize reporting ● Created reports to monitor website tracking implementation health ● Added marketing tags in Google Tag Manager and Adobe launch to capture 3rd party integration ● Created a weekly newsletter for stakeholders to notify them of reporting enhancements and defects ● Created a repository on SharePoint for all analytics’ tracking documentation ● Managed all Adobe Analytics admin settings for 17 different markets. This includes setting up report suites, data connectors, eVars/props/events, classifications, users and removing bots.
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Cars.com
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United States
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Internet Publishing
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700 & Above Employee
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Product Analytics Analyst
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Aug 2018 - Aug 2019
Created a full app audit on IOS and Android ● Created a Health check for Mobile apps using Adobe Workspace, Tableau, Appsflyer, App Annie and Fabric ● Performed A/B test on Mobile apps and fully analyzed the results ● Analyzed Mobile app release to ensure the release is improving the product ● Managed app store reviews and responded with analytics around positive/negative reviews ● Analyzed the 2019 super bowl automotive commercials minute by minute to see how Cars.com traffic was affected
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Associate Analyst
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Aug 2017 - Aug 2018
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Analytics Intern
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Jun 2017 - Aug 2017
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Chicago Twenty Something
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United States
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Events Services
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1 - 100 Employee
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Marketing Intern
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May 2016 - Aug 2016
• Contribute to and promote new roll out projects • Research and develop social media endeavors; provide online support • Assist with event planning, marketing, and maintenance • Organize and distribute marketing materials • Lead community research and local business outreach • Attend and host one event per weekend • Assist Promotions Manager with the creation of special & private events • Hands-on assignments such as: creating pitch letters, sales decks, & presentations • Contribute to and promote new roll out projects • Research and develop social media endeavors; provide online support • Assist with event planning, marketing, and maintenance • Organize and distribute marketing materials • Lead community research and local business outreach • Attend and host one event per weekend • Assist Promotions Manager with the creation of special & private events • Hands-on assignments such as: creating pitch letters, sales decks, & presentations
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Spartan-Net
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United States
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Spectator Sports
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New Media Intern
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Feb 2016 - May 2016
• Market research and media planning • Online press release distribution and follow up with media contacts. • Marketing strategy development for roll out of services to new markets • Market research and media planning • Online press release distribution and follow up with media contacts. • Marketing strategy development for roll out of services to new markets
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Rodan + Fields
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United States
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Manufacturing
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700 & Above Employee
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Product Consultant
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Sep 2015 - Feb 2016
Direct sales of award winning skin care products Clinch Park Marina, June- August in 2013, 2014, and 2015 Direct sales of award winning skin care products Clinch Park Marina, June- August in 2013, 2014, and 2015
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Social Media Intern
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Oct 2015 - Dec 2015
Public Relations for company events Public Relations for company events
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Dock Attendant
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Jul 2015 - Aug 2015
Manage reservations for boat slips, refueling, customer service Manage reservations for boat slips, refueling, customer service
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Tennis Instructor
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Apr 2013 - Apr 2014
Taught 6-10 year olds basic tennis skills. Taught 6-10 year olds basic tennis skills.
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Education
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2013 - 2017
Michigan State University
Bachelor's Degree, Advertising -
Michigan State University
Minor, Communication and Arts Advertising; Public Relations
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