Experience

Voxi Inc.

• United States
• Technology, Information and Media
• 1 - 100 Employee

• Vice President of Sales

  • Nov 2020 - Present



Ste. Michelle Wine Estates

• United States
• Beverage Manufacturing
• 500 - 600 Employee

• State Manager

  • Aug 2016 - Jul 2020

  • Planned, organized and directed the company’s strategic business plan with the distributor team to achieve sales and marketing objectives, and developed underachieving business channels. • Managed the business and case sales with yearly bank funds allocated for price support, incentives, educational programs and additional support to be competitive in the market. • Prepared forecasts for shipments, depletions, and budgeting to achieve sales goals for existing and new products.• Evaluated distributor price structure and brand equity investment to ensure appropriate share of channel markets to be one of the most competitive brands in the market.• Effectively monitored competition and prepared annual business plans for all sales and marketing necessary to meet case volume and profit contribution for each year.• Tracked national chain accounts execution at the distributor level to ensure 100% execution on all programs, which helped gain overall market share in top accounts. • Collaborated with distributor’s trade development team to continually improve ways to market and develop creative sales training to educate sales consultants on all brands. Highlights:*Champagne Nicolas Feuillatte “Salesperson of the Year” Award, 2019. Grew brand by over 300% by creating aggressive marketing plan to attain new business. *Finished in the Top 3 State Managers nationally, 2019. *Created Women’s Event “A Toast to NOW – Network of Outstanding Women” with the Indiana Historical Society, recognizing outstanding women in Indianapolis area, 2020. *Developed local Ste Michelle Wine training programs with both on and off premise national accounts with national wine education team.



Southern Wine & Spirits

• United States
• Wine & Spirits

• Reserve Portfolio Manager

  • Oct 2013 - Aug 2016

  • Managed reserve portfolios for Diageo, Moet-Hennessy and Jackson Family Wines for key accounts.• Called on buyers for chain package stores in Indianapolis to achieve distribution and growth for reserve portfolios.• Identified opportunities and worked with Trade Development Managers to increase brand presence for each account.• Developed and executed marketing strategies and educational programs for sales teams and account staff.

• Director of National Accounts

  • Jun 2010 - Oct 2013

  National Accounts• Responsible for National Accounts in Indiana for entire Southern Wine & Spirits portfolio.• Manage 2 Inside Sales Consultants that call on over 500 accounts.• Communicate National Account Communications information to Sales Consultants for each account.• Meet with Regional buyers for National Accounts to influence drink features, special events, programs, etc.• Ensure each account is compliant with Mandated & Optional Product Lists.• Perform quarterly business reviews for major Chain Accounts. Other ResponsibilitiesCasinos• Responsible for 12 casinos in Indiana. • Met with decision makers involved with each casino to set up programs & implement features.• Created events & promotions for casino floor & venues. • Ensured brands were featured & promoted throughout casino floor & venues.• Attained new business & created better brand presence for all casinos in the state. Major Venues• Responsible for all major venues in Indiana.• Assisted sales consultants in activating new programs & features.• Managed supplier compliance for each venue.Tap Units• Responsible for all tap units at casinos, major venues, national accounts & additional on-premise accounts.• Assisted in the design of graphics for tap units.• Increased new business by placing tap units in high volume accounts.Highlights:*Created new opportunities for Diageo at Lucas Oil Stadium for the 2011-2012 season due to outstanding customer service during the prior year*Increased Diageo Touchdown Taverns from 7 taverns to 11 taverns for 2011-2012 season*Established strong partnerships with Blue Chip, Horseshoe South & Hollywood Casinos by creating new programs, tap unit placements & increased business*Developed great relationships with O’Charley’s, Applebee’s, Buffalo Wild Wings, Ruby Tuesday, Long Horn, Hooters & TGI Fridays which created new brand placements & increased business*Received 1st Award from Majestic Fine Wines for “Outstanding Performance” July 2010



National Wine & Spirits

• Field Brand Manager

  • Dec 2007 - Jun 2010

  Field Brand Manager • Supported sales teams in efforts to promote brands and create sales for Moet Hennessy and Diageo Chateau & Estates wine brands throughout state of Indiana.• Met with key retail buyers to increase brand presence and create new opportunities.• Ensured all brands achieve immediate and long-term sales and profit goals.• Effectively communicated brand strategies and product information to sales team to improve program awareness and promote increased distribution/sell-through at all levels and channels.• Contributed to all aspects of brand sales and marketing strategy, including event marketing opportunities.Highlights:*Consistently hit sales goals for priority brands.*Increased brand presence in major chain stores. *Assisted in the development of marketing strategies to introduce new Diageo Innovation Brands into market.*Court of Master Sommeliers – Certified Introductory Sommelier.



Easley Winery

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Sales Manager

  • Mar 2004 - Nov 2007

  Sales Manager• Worked closely with distributors in 5 states to develop brand image in retail market.• Developed sales incentive programs for outside Sales Reps and Sales Managers.• Performed wine tastings and demonstrations in the on and off-premise markets.• Created displays for the off-premise markets.• Established relationships with retail buyers and store managers.Highlights:*Increased number of cases sold in retail market from 500 cases per year to over 10,000.*Created distribution in 5 states.*Landed top retail accounts in the market.*Assisted in the development of sales in Taiwan market.*Easley Reggae Red ranked among the top 10 wines in Indiana – wines had no prior ranking.