Kelly Melvin
National Sales Manager at Bioelements- Claim this Profile
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Bio
Louis Faucheux
I worked directly reporting to Kelly for several years with Alterna Haircare. While managing a team of Sales & Education Managers with 7-8 Independently owned distributors as well as a National Distributor, she is an amazing leader and motivator. She is energetic, highly intelligent within the industry, and has the innate ability to think very far ahead about all effects that any decision will have. She is a supervisor that makes you excited to go to work and work hard at whatever task is assigned to you. Willing to take on any challenge, she has been instrumental in the growth of all of her direct reports as well as all of the businesses she is involved in. Truly an inspiration and amazing leader.
Meryl Berdinka
Kelly is a great self-starter who continually exceeds her sales goals. She brings incredible energy and innovation to the position and the brand. She is well respected by her team, her distributors and her salons. Her knowledge of the business, passion for the industry and her enthusiasm come through in her amazing presentations. Any company would benefit from having Kelly as an employee.
Louis Faucheux
I worked directly reporting to Kelly for several years with Alterna Haircare. While managing a team of Sales & Education Managers with 7-8 Independently owned distributors as well as a National Distributor, she is an amazing leader and motivator. She is energetic, highly intelligent within the industry, and has the innate ability to think very far ahead about all effects that any decision will have. She is a supervisor that makes you excited to go to work and work hard at whatever task is assigned to you. Willing to take on any challenge, she has been instrumental in the growth of all of her direct reports as well as all of the businesses she is involved in. Truly an inspiration and amazing leader.
Meryl Berdinka
Kelly is a great self-starter who continually exceeds her sales goals. She brings incredible energy and innovation to the position and the brand. She is well respected by her team, her distributors and her salons. Her knowledge of the business, passion for the industry and her enthusiasm come through in her amazing presentations. Any company would benefit from having Kelly as an employee.
Louis Faucheux
I worked directly reporting to Kelly for several years with Alterna Haircare. While managing a team of Sales & Education Managers with 7-8 Independently owned distributors as well as a National Distributor, she is an amazing leader and motivator. She is energetic, highly intelligent within the industry, and has the innate ability to think very far ahead about all effects that any decision will have. She is a supervisor that makes you excited to go to work and work hard at whatever task is assigned to you. Willing to take on any challenge, she has been instrumental in the growth of all of her direct reports as well as all of the businesses she is involved in. Truly an inspiration and amazing leader.
Meryl Berdinka
Kelly is a great self-starter who continually exceeds her sales goals. She brings incredible energy and innovation to the position and the brand. She is well respected by her team, her distributors and her salons. Her knowledge of the business, passion for the industry and her enthusiasm come through in her amazing presentations. Any company would benefit from having Kelly as an employee.
Louis Faucheux
I worked directly reporting to Kelly for several years with Alterna Haircare. While managing a team of Sales & Education Managers with 7-8 Independently owned distributors as well as a National Distributor, she is an amazing leader and motivator. She is energetic, highly intelligent within the industry, and has the innate ability to think very far ahead about all effects that any decision will have. She is a supervisor that makes you excited to go to work and work hard at whatever task is assigned to you. Willing to take on any challenge, she has been instrumental in the growth of all of her direct reports as well as all of the businesses she is involved in. Truly an inspiration and amazing leader.
Meryl Berdinka
Kelly is a great self-starter who continually exceeds her sales goals. She brings incredible energy and innovation to the position and the brand. She is well respected by her team, her distributors and her salons. Her knowledge of the business, passion for the industry and her enthusiasm come through in her amazing presentations. Any company would benefit from having Kelly as an employee.
Experience
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Bioelements
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United States
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Cosmetics
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1 - 100 Employee
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National Sales Manager
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Sep 2019 - Present
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Actively seeking my next career opportunity
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Jun 2019 - Present
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Sabbitcal - caretaker
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Indianapolis, Indiana Area
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Caretaker
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Sep 2018 - Present
I resigned from my previous role in the fall to spend time helping my Mother with my ailing father. My Dad was my biggest role model throughout my career. He was larger than life and one of the most influential people in my world. Time is our most precious commodity in life. I resigned from my previous role in the fall to spend time helping my Mother with my ailing father. My Dad was my biggest role model throughout my career. He was larger than life and one of the most influential people in my world. Time is our most precious commodity in life.
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National Account Manager
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Sep 2017 - Sep 2018
Full channel P&L management in collaboration with Finance, Marketing, Operations & Education with direct responsibility of sell in for Salon Centric (division of L'Oreal). Plan and execute corporate initiatives to drive all aspects of omni-channel sales for Salon Centric. Leverage deep understanding of salon and B&M retailer dynamics to identify where to play, how to win, white space opportunities and competitive threats. Communicate overall vision and strategy for brand to field sales and education teams to increase sales out and maximize ROI.
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Director of Sales & Education, East
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Sep 2013 - Sep 2017
Full channel P&L management in collaboration with Finance, Marketing & Education with direct responsibility of sell-in within Independent Professional channel network. Direct, coach, train and develop a team of Regional Sales & Education Managers.
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L'Oréal
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France
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Personal Care Product Manufacturing
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700 & Above Employee
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Business Development Manager
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Jun 2007 - Apr 2013
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Business Development Manager
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2007 - 2013
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Business Development Manager
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Jun 2007 - Apr 2013
Responsible for the overall success of premium retail and hair color brand for 11 Midwest states, totaling $15 million in sales. Operated as the primary contact for all functional areas (marketing, sales, finance, distribution and education) to ensure a streamlined delivery of the company’s directives through all distribution channels. Managed marketing funds and allowances to maximize results while maintaining budget. Hired, trained and coached a team of 6 Prestige Account Managers. Developed and implemented training workshops for distributor sales teams. Conducted monthly sales seminars for groups of 100 + sales representatives. Created promotional and merchandising campaigns and incentives to drive sales. Interfaced with distributor partners on strategic objectives for the brand. Analyzed data and trends with detailed attention to ROI. Accomplishments Consistently exceeded sales objectives Achieved 110% of sales objective for 2012; industry trending at 2% Achieved 106% of sales objective for 2011; industry trending at -1.5% Achieved 117% of sales objective for 2010; industry trending at 2% Achieved 109% of sales objective for 2009; industry trending at -3%
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Key Account Representative
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Mar 1999 - Dec 2006
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Key Account Representative
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Mar 1999 - Dec 2006
Account management of $3 million territory consisting of distributors and key retail headquarter chains in Midwest markets representing complete Kraft product line (Grocery, Oscar Mayer, Planters, Beverage, Nabisco & Food Service). Responsible for forecasting, planning, creating and implementing account specific promotions, budgeting, contract negotiations, trade shows, and working with third party retail support representatives.AccomplishmentsImplementation of Oscar Mayer line in national retail chains after 25 year partnership with competitor resulting in $175,000 annual increase in sales.Effectively implemented Pizza program in national retail chain resulting in $220,000 annual increase in sales.Designed and sold to client permanent Planters rack promotion to distributor resulting in placement of 557 racks resulting in $330,000 in incremental annual sales.Achieved exclusive vendor status on food service coffee with customized Maxwell House program to distributor delivering $300,000 in new business.Hand selected to be regional sales trainer – trained new hires.
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Education
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1988 - 1992
Eastern Illinois University
Bachelor of Arts (B.A.), Speech Communications
Community
