Kelly McRaven

Sr. Strategic Consultant at Gather
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Contact Information
us****@****om
(386) 825-5501
Location
New York, New York, United States, US

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5.0

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Alison Carlson

You'll be hard pressed to find someone as dedicated, passionate and thorough as Kelly when it comes to data analysis. We worked together for about 3 years on projects ranging from social strategy, measurement and reporting for IBM's flagship event (Think 2018/2019/2020) to partnering on client workshops where she provided deep analysis of social performance to inform strategic recommendations. Her ability to anticipate questions and needs leads her to consistently over-deliver on projects, providing plenty of backup. Kelly's dedication immediately earned her the respect of the team. She thinks through all sides of a problem and works tirelessly to ensure the data is as accurate as possible. Her professional integrity elevated all of our work. A true team player, Kelly lights up when given the opportunity to share her knowledge and teach others. Her on-stage candor leaves no one unengaged. It's truly a pleasure to see her speak. I hope I'll get to see her on the circuit one day. Every business would benefit from Kelly's sharp mind and approachable leadership.

Kelly Maguire Carr

I had the privilege to work with Kelly at IBM on our social platform. Kelly is intelligent, curious, enthusiastic, data driven and action-oriented. She was always motivated to achieve the best outcomes for IBM and consistently found ways to improve our users’ experience. Kelly is tenacious and will go above and beyond her job description to accomplish any task. It was a true pleasure to have the opportunity to work with Kelly and she would be an asset to any organization.

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Credentials

  • Lean Six Sigma White Belt
    Binghamton University
    Jun, 2020
    - Nov, 2024
  • IBM Virtual Collaborator
    IBM
    May, 2020
    - Nov, 2024
  • Enterprise Design Thinking Practitioner
    IBM
    Jan, 2020
    - Nov, 2024
  • IBM Agile Explorer
    IBM
    Sep, 2017
    - Nov, 2024

Experience

    • United States
    • Business Consulting and Services
    • 1 - 100 Employee
    • Sr. Strategic Consultant
      • 2021 - Present

      Marketing strategy, digital strategy, CMS implementation, program management and project management for multiple mid-size and Fortune 50 companies. Gather is a consultancy that designs, builds and manages startups inside Fortune 500 companies to ignite innovation and sustainable growth for the greater good of the organization. Gather proudly lists a diverse set of clients from IBM to The Economist, to Citibank, MetLife, TD Ameritrade and The Actor's Studio. Marketing strategy, digital strategy, CMS implementation, program management and project management for multiple mid-size and Fortune 50 companies. Gather is a consultancy that designs, builds and manages startups inside Fortune 500 companies to ignite innovation and sustainable growth for the greater good of the organization. Gather proudly lists a diverse set of clients from IBM to The Economist, to Citibank, MetLife, TD Ameritrade and The Actor's Studio.

    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Sr. Strategic Analyst- HQ Marketing, Global Social Practice
      • 2017 - 2020

      Cultivate key insights supported by data with actionable recommendations to inform social media strategies and drive business outcomes. Use data to determine success benchmarks and quantify results. Construct and deploy tool requirements to ensure business objectives are supported and streamlined by platform. Create best practice educational content around strategy and tools to mitigate errors and improve user proficiency.• Partnered with Sprinklr to deploy seamless user experience for social practitioners to scale at the enterprise level via tool infrastructure, including data format, custom KPIs, and business logic. • Onboarded 200+ marketers to unified social reporting and management tool and continued conversation to consistently iterate and improve tool functionality.• Orchestrated strategies for key brand moments across 200 IBM social accounts, generating maximum impact while championing brand health standards. Show less

    • Senior Analyst
      • 2015 - 2017

      Designed research and analysis to arm IBM and clients with pragmatic guidance for technology areas of strategic importance. Used research-based insights to advise senior leadership on new points-of-view for company’s strategic priorities, including market positioning, and marketing and advertising messaging.• Led end-to-end project from scoping, strategic consulting with clients, hypothesis and survey development, data analysis and visualization, and storyline creation.• Served as principal analyst and author of evidence-based thought leadership reports and articles, including 2 white papers: “Masters of disaster recovery: How highly resilient organizations excel” and “Leading the Way in Technical Support: How Frontrunners are pulling ahead.” Show less

    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Market Development and Insight Advisor- Global Technology Services WW
      • 2013 - 2014

      Advised senior executives within Business Continuity and Resiliency Services (BCRS) on market strategy. Executed market research and SWOT analysis to enable decision making for brands and achieve annual revenue. Targeted long-term goals by identifying market trends and growth opportunities. Supported and tracked client progress and project results. • Empowered sales team with tactical insights into competitor behaviors to help grow revenue. • Built shared agenda by leveraging relationships with key business category leaders, anticipating and addressing critical business needs. Show less

    • Spain
    • Education Administration Programs
    • 700 & Above Employee
    • Business Development
      • 2012 - 2013

      -Built market position by locating, developing, defining, negotiating, and closing business relationships.-Identified trendsetter ideas by researching industry and related events, publications, and announcements; tracking individual contributors and their accomplishments.-Executed marketing strategies through conference planning, brochures, and corporate campaigns-Located and screened potential business deals by contacting potential partners and clients; discovering and exploring opportunities.-Enhanced organization reputation by accepting ownership for accomplishing new and different requests and opportunities.-Developed new opportunity titled, "INSIGHT SESSIONS," a series of sponsored academic breakfasts throughout North and South America-Managed and executed "INSIGHT SESSIONS" initiative Show less

    • Program Coordinator
      • 2011 - 2012

      -Developed and executed marketing campaigns for Executive Education programs through various mediums including direct mailings, event, webinars and emails. -Attended to prospective customers (candidates and participants), personally, by telephone, and by e-mail. -Managed building and facility operations for all IESE and non-IESE Programs. -Managed and arranged conferences, seminars, on-site visits, special events; events other than educational programs.-Supervised the external relationships with providers.-Defined overall operations policies and procedures development working with Director of Administration. -Lead operational projects with Director of Administration, including the New York State Application for Permission to Operate. Show less

    • United States
    • Higher Education
    • 700 & Above Employee
    • Marketing Intern
      • 2009 - 2010

      Created and launched advertising campaigns for on campus activities. Developed creative marketing techniques using traditional and non-traditional media advertisements. Other Responsibilities: Coordinated the Notre Dame Fall Leadership Development Program, and presented on 'How to Be an Effective Leader.' Planned the Spring Freshman Leadership Retreat. Created and launched advertising campaigns for on campus activities. Developed creative marketing techniques using traditional and non-traditional media advertisements. Other Responsibilities: Coordinated the Notre Dame Fall Leadership Development Program, and presented on 'How to Be an Effective Leader.' Planned the Spring Freshman Leadership Retreat.

Education

  • University of Notre Dame
    Bachelor of Business Administration (BBA), Marketing
  • University of California, Irvine
    Predictive Analytics Certification, Analytics
  • Study Abroad: Trinity College

Community

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