Kelly McNicholas

Marketing Analyst Associate at Accelerance
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Contact Information
us****@****om
(386) 825-5501
Location
Charlotte, North Carolina, United States, US

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Credentials

  • Hootsuite Platform Certification
    Hootsuite Academy
    Apr, 2019
    - Nov, 2024
  • Advanced Google Analytics
    Google Analytics Academy
    Jun, 2020
    - Nov, 2024

Experience

  • Accelerance
    • United States
    • Information Technology & Services
    • 1 - 100 Employee
    • Marketing Analyst Associate
      • Nov 2021 - Present

      Accelerance is the premier global outsourcing advisor delivering top-tier software development resources along with professional consulting services. We have curated the world’s largest network of proven software development and systems integration providers by personally vetting and certifying the top 1% of firms across 40 countries.Our trusted advisors help clients develop and implement optimal software outsourcing solutions through better planning, better partner selection, and better engagement management. Trust our proven approach to reduce outsourcing risk and costs, ultimately delivering desired business outcomes in a fraction of the time.As the Marketing Analyst Associate, I am responsible for increasing the volume and quality of initial sales contacts for the Sales team and optimizing analytics tools to track potential and current client sales success rates.

  • Ethico
    • United States
    • Software Development
    • 1 - 100 Employee
    • Sales Analyst
      • Apr 2021 - Nov 2021

      •Created email templates in HubSpot, and sent out email blasts/surveys.•Generated and managed new prospect outreach, provided sales support, and processed closed sales to the implementation team.•Ran reports in HubSpot and Salesforce to better understand the sales process. •Created email templates in HubSpot, and sent out email blasts/surveys.•Generated and managed new prospect outreach, provided sales support, and processed closed sales to the implementation team.•Ran reports in HubSpot and Salesforce to better understand the sales process.

  • Jeannine's Victorian Crafts
    • Marketing Assistant
      • Oct 2019 - Oct 2020

      •Generated leads through email marketing. •Assisted with promoting upcoming craft fairs.•Built strong relationships with customers through word-of-mouth marketing, creating high customer retention and referrals.•Created and managed the Instagram and Facebook accounts.•Developed Facebook ads, which led to an increase in engagement and reach. •Generated leads through email marketing. •Assisted with promoting upcoming craft fairs.•Built strong relationships with customers through word-of-mouth marketing, creating high customer retention and referrals.•Created and managed the Instagram and Facebook accounts.•Developed Facebook ads, which led to an increase in engagement and reach.

  • Stop & Shop
    • Retail
    • 700 & Above Employee
    • Associate
      • Jun 2019 - Aug 2020

      • Prepared and organized customers’ online orders.• Trained new employees using strong leadership and communication skills. • Prepared and organized customers’ online orders.• Trained new employees using strong leadership and communication skills.

  • Young Adult Institute (YAI)
    • Finance Intern
      • Jul 2018 - Aug 2018

      • Utilized Excel to create company spreadsheets.• Organized various expenses for the company's different properties.• Created company schedules by evaluating availability from company systems. • Utilized Excel to create company spreadsheets.• Organized various expenses for the company's different properties.• Created company schedules by evaluating availability from company systems.

  • Young Adult Institute (YAI)
    • Human Resources Intern
      • Jun 2017 - Aug 2017

      • Analyzed, reviewed, and input workers' compensation claims into the company's system.• Conducted exit interviews to acquire feedback. • Assisted with interviewing potential candidates for vacant positions. • Analyzed, reviewed, and input workers' compensation claims into the company's system.• Conducted exit interviews to acquire feedback. • Assisted with interviewing potential candidates for vacant positions.

Education

  • Sacred Heart University
    Master's degree, Digital Marketing
    2019 - 2020
  • Sacred Heart University
    Bachelor's degree, Business Management
    2015 - 2019

Community

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