Kelly McMahon
Senior Vice President of Global Operations at LG Ad Solutions- Claim this Profile
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Bio
Experience
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LG Ad Solutions
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United States
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Advertising Services
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200 - 300 Employee
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Senior Vice President of Global Operations
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Nov 2022 - Present
United States
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VideoAmp
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United States
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Advertising Services
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300 - 400 Employee
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Senior Vice President, Sell-Side Solutions
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Dec 2021 - Nov 2022
Denver, Colorado, United States
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SpotX (now part of Magnite)
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Senior Vice President of Global Demand Operations
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Jul 2021 - Dec 2021
Denver, Colorado, United States
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Senior Vice President, Global Operations
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Aug 2019 - Dec 2021
Greater Denver Area
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Senior Vice President, Global Demand Operations
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Jan 2018 - Aug 2019
Greater Denver Area
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VP of Global Demand Operations
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Jul 2016 - Jan 2018
Greater Denver Area Strategic operational leadership for SpotX’s Managed Services, Planning and Programmatic divisions comprised of 35 highly talented account managers/directors, planning, ad ops, and customer success professionals. Direct all enterprise-level pre- and post-sales revenue management activities growing relationships with our customer’s senior management teams and leading all operational marketing initiatives for brands, agencies, and programmatic traders to drive incremental… Show more Strategic operational leadership for SpotX’s Managed Services, Planning and Programmatic divisions comprised of 35 highly talented account managers/directors, planning, ad ops, and customer success professionals. Direct all enterprise-level pre- and post-sales revenue management activities growing relationships with our customer’s senior management teams and leading all operational marketing initiatives for brands, agencies, and programmatic traders to drive incremental ROI. Continued focus on leadership development and employee engagement initiatives by fostering a culture of professional growth. Provide thought leadership on key industry topics through public speaking events, blog posts, and published bylines in relevant publications.
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Vice President, Demand Operations
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Jan 2015 - Jul 2016
Greater Denver Area
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Vice President Client Services & Media Planning
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Feb 2014 - Jan 2015
Greater Denver Area
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Senior Director of Client Services
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Oct 2013 - Feb 2014
Denver, CO
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Consultant
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Sep 2011 - Oct 2013
Denver, CO Specialties/Skills: • Detail oriented and process driven Ad Operations and Marketing professional. • Works with different online verticals including online communities, A&E, news, business, sports, gaming, finance and real estate. • Provides end to end campaign management from media strategy, RFP submission, creative planning, execution and post analysis. • Campaign trafficking • Pay-Per-Click Advertising (AdWords, Bing, Yahoo & 7Search) • Streamline billing and collections… Show more Specialties/Skills: • Detail oriented and process driven Ad Operations and Marketing professional. • Works with different online verticals including online communities, A&E, news, business, sports, gaming, finance and real estate. • Provides end to end campaign management from media strategy, RFP submission, creative planning, execution and post analysis. • Campaign trafficking • Pay-Per-Click Advertising (AdWords, Bing, Yahoo & 7Search) • Streamline billing and collections process • Marketing (Google Adwords, Facebook Ads and other viral tactics) • Campaign optimization • Technical troubleshooting • Identify and define online sales strategies and execution processes • Media placement • Architects the ad serving and ad tagging strategy to connect publishers to top tier partners • Identifies and implements incremental revenue opportunities to clients beyond traditional monetization tactics. Show less
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Altitude Digital
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United States
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Online Audio and Video Media
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1 - 100 Employee
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Director of Advertising Operations
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Apr 2011 - May 2012
Denver, CO Hired to propel start-up initiatives as one of ten initial employees for Altitude Digital *Contributed as a leader in conceiving, influencing, and implementing core operational strategies. Created and built Altitude’s Customer Success model from the ground-up and managed a start-up team of seven; all tasked in executing on client engagement, service, and profitability initiatives. *Launched and formalized the company’s client on-boarding process; partnering cross-functionally with… Show more Hired to propel start-up initiatives as one of ten initial employees for Altitude Digital *Contributed as a leader in conceiving, influencing, and implementing core operational strategies. Created and built Altitude’s Customer Success model from the ground-up and managed a start-up team of seven; all tasked in executing on client engagement, service, and profitability initiatives. *Launched and formalized the company’s client on-boarding process; partnering cross-functionally with internal stakeholders to guide clients from sales, to contract, to project execution. Incorporated client-centric practices to drive greater revenue gains and market exposure. *Identified, negotiated, and managed enterprise-level vendor contracts Show less
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National CineMedia (NCM)
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United States
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Advertising Services
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300 - 400 Employee
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Manager, Online Planning & Publisher Relations
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Oct 2009 - Apr 2011
Recruited to oversee publisher development strategies and digital ad operations for National CineMedia (NCM); an integrated media company targeting U.S. consumers in movie theaters, online and through mobile technology. *Directly managed a team of four Media Planners and Account Coordinators. *Created new revenue streams for NCM by forging relationships with and onboarding over 40 publisher accounts to include media property heavyweights such as AMC.com, Flixster, and BuddyTV… Show more Recruited to oversee publisher development strategies and digital ad operations for National CineMedia (NCM); an integrated media company targeting U.S. consumers in movie theaters, online and through mobile technology. *Directly managed a team of four Media Planners and Account Coordinators. *Created new revenue streams for NCM by forging relationships with and onboarding over 40 publisher accounts to include media property heavyweights such as AMC.com, Flixster, and BuddyTV. *Led the development of the largest Movies Digital Ad Network in NCM history, reaching over 35 million unique users per month. Partnered closely with movie studio marketing executives to generate creative, out-of-the-box proposals. *Launched an innovative mobile app and monetization strategy for NCM advertisers; formulating go-to-market proposals that incorporated communication and client awareness campaigns as well as app download tutorials. Show less
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Media Planner
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Aug 2008 - Oct 2009
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Aimco
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United States
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Real Estate
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700 & Above Employee
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Marketing Manager
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May 2004 - Apr 2008
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Education
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University of Colorado at Boulder - Leeds School of Business
B.S. Business Administration, Marketing -
Stanford University
Executive Education, Leading for Transformation and Disruption